Jenna Mcfarlane Email & Phone Number

Greenwood Village, Co, Us

Plano, Texas, Us

I returned to Marquis in 2010 after working for MarketMatch, and in 2012, my role was enhanced to include marketing strategy consulting for Marquis' clients. In 2017, my responsibilities expanded to include management of a team of six marketing strategists. Currently, I am responsible for change management, process development and training and documentation for the division. Additional responsibilities include market research, competitive analysis, marketing strategy recommendation, market segmentation and campaign execution, customer acquisition and retention, and data assessments for clients, all from a remote office. Finally, as a leader, I coach and mentor my team, conducting performance reviews and designing related action plans, as well as training staff and advocating for our division in organizational leadership meetings. Key achievements in this position include: • Spearheaded multiple marketing campaigns and product launches, leading teams through audience analysis, feedback reviews, budget development, and rollouts. • Managed book of business valued at more than $1 million, collaborating with C-suite on strategic planning, client marketing and relations, and retention strategies. • Implemented new customer onboarding campaign, resulting in increased cross-selling and upselling revenue within first six months of building relationships and generating ROI of more than 1000%. • Coach and mentor team of six Strategists, monitoring $3.5 million total team book of business and ensuring each Strategist met projected goals, as well as drove renewals from existing clients. • Realigned processes as part of growth strategy

Waynesville, Ohio, Us

During my tenure, I conducted comprehensive market research and developed marketing campaigns for various clients, as well as managed social media engagement, branding initiatives, copywriting for print and digital collateral, and focus group facilitation. As a leader, I trained and mentored marketing teams. I was responsible for generating reports for executives based on data and trends analysis, market research findings, and customer feedback from surveys and focus groups, providing strategic recommendations for moving forward on ideas. Achievements: • Collaborated with cross-functional teams on product development and promotion for a variety of industries and product lines, ensuring successful launches for clients. • Drove brand positioning and messaging, creation of mission and values, and workplace culture development. • Created and authored marketing blog generating more than 1K hits each month.

Plano, Texas, Us

When I started with Marquis, I led B2B, MCIF, and CRM sales for my region, building relationships with diverse clientele, generating leads, and establishing new business based on opportunity identification and referrals. I also managed sales presentations to C-suite leaders, customizing strategies, proposals, and recommendations based on organizational needs. One of my favorite parts of this position was facilitating software demonstrations and trainings for customers as part of our product rollout strategy, helping deliver on the generated enthusiasm by ensuring easy implementation and satisfaction for end users. I was also asked to represent the organization at trade shows, expanding my professional network and cultivating new customer relationships for the company. Although I left in 2007 for another opportunity, I was invited back in 2010, earning a promotion to SVP level.

Mt Pleasant, Michigan, Us

As Corporate Marketing Director, I oversaw marketing strategy and product management for multiple financial institutions, investment partners, and insurance providers. This included conducting comprehensive market and trends analyses, using data to define strategy, as well as developing organizational mission and vision statements. My primary achievements during this time included: • Integrated demographic and psychographic data to define target market for new product, generating more than $1 million in revenue within two weeks of rollout. • Supported C-suite with expansion planning, identifying market demographics for potential new branches. • Administered member satisfaction surveys and made recommendations for improvements based on data.

Bsba, Marketing

Certificate, Bank Marketing & Management

Certificate Of Completion, Applied Project Management (With Agile Elective Course) August 2018