Function as the lead liaison between Stellantis (formerly Fiat Chrysler Automobiles) and our Fiat, Chrysler, Dodge, Jeep, and Ram dealerships in KY, OH, and IN to increase retail sales, market share, and revenue for the dealerships and FCA. Over 3 years I have managed and consulted a total of 61 dealerships in separate and overlapping time frames. These districts included 25 Mass Rural Market, 20 Eastern/ Central, Kentucky, and 16 Lexington Secondary/Metro Market Dealers. Improve dealership operational practices by way of in-dealership customer-experience training, digital marketing strategy, market optimized inventory management leading to increased customer retention, and increased advertising market penetration.Awarded number three performing ASM in the nation in February 2022, number one in the GLBC in February 2021, March 2021, April 2021, June 2021, number two in the GLBC in January 2021, February 2022, and March 2022, and number three in the GLBC in May 2021 and July 2021.  All awards based on accomplishment to overall retail sales targets, accomplished through combination of digital marketing strategy, inventory optimization and customer experience process implementation. Districts Managed:Mass Rural Market (OH, IN, KY Dealers) - Tele-South District (June 2020 - June 2021)Mass Rural and Secondary Market Dealers - Kentucky Outstate District (July 2021 -March 2022)Secondary and Metro Market Dealers - Lexington District (Feb 2022 - Current)

Led project focusing on market performance analysis, identifying strengths and weaknesses in each market region, consulting on how to improve lower performing regions through inventory optimization and consumer brand experiencePresented to executive brand leadership, pitching a new immersive brand selling experience focusing on product and brand strengths, founded in inventory and market research analytics connecting to the consumer’s brand experience. Coordinated with third party architecture and interior designer to create visual representation of innovative, immersive brand experience.Conducted weekly competitive pricing and vehicle payment analysis reports to ensure brand was competitive in market Worked with cross functional teams of brand marketing, market research, and sales analytics to solve complex problems in marketing mix strategy, spend optimization, sales performance, and brand health

Negotiated with Warrior Equipment to price and order equipment for entire team (52 members), set and maintain game and travel schedule, budget management of over $200,000, create agenda and run board meetings, set direction of program and team culture. Author and presenter of MSU Lacrosse Strategic Plan to MSU Athletic Department with goal to receive program funding from the University; success moving up the ladder of influencers, ultimately reaching assistant Athletic Director. Managed all social media presence and content creation.

Social Media marketing campaign created and executed, 15% following increase in time with Bricks & MortarEmail marketing campaigns created and executed, 2000+ weekly viewersManaged company website SEO and blog, 35+ blog articles researched, written and SEO optimized, over 100,000 website impressions generatedExperience gained on multiple marketing channels including Search, Social, Email, and long form content