Julissa Rodriguez Email & Phone Number

Windermere, Fl, Us

Orlando, Fl, Us

-Responsible for planning, developing, and implementing data-driven audiences utilizing Adobe Audience Manager. -Working closely with Brand, Enterprise Teams, IT, and agency partners to enable deeper targeting, streamlined optimization and measurable improvement of digital campaigns.-Leading audience activation management, processes, evolution, and oversee data taxonomy creation, set up & measurement within the DMP.-Managing data feeds and processes to create and activate 1st/2nd/3rd party data-based audiences; auditing DMP & audience processes to ensure audience validity. -Monitoring segment sizes and match rates with activation/media buying platforms, ensuring the delivery of a high-quality segment data.Delivering bi-weekly reporting to provide visibility to campaign performance.

Conway, Arkansas, Us

• Develop data collection from a variety of sources: o DSPs such as DBM, Turn, TradeDesk, Oath, Mediamath and Rocketfuel o Social platforms such as Facebook and Twitter o Mobile Ad platforms such as 4Info, Inmobi, and AdColony o 3rd party Ad servers such as DCM and Sizmek o DMPs such as Adobe Audience Manager, Gemini, and Acxiom’s BDR• Responsible for analytical and technological implementation of data capabilities, such as the automation of digital data ingestion from external to internal systems.• Oversee onboarding of offline CRM data to online digital platforms (such as DMPs) utilizing Liveramp.• Design and execute A/B and Multivariate testing and media measurement to determine the efficacy of client’s digital marketing strategy.• Collect and aggregate big data using sophisticated SQL coding and querying for the purposes of statistical analysis.• Manage the creation of omni-channel campaign performance reporting and dashboards using advanced Excel and Tableau.• Biweekly, present analytical findings and campaign performance results to client, including strategic optimizations.

New York, Us

• Managed a team of analysts responsible for all analytical optimization decisions within the Latin American region.• Worked with Operations Director to establish marketing campaign processes for emerging markets.• Developed new technologies for data collection and analysis used in campaign performance reporting.• Analyzed campaign results to identify optimal target audiences and developed segmentation strategies.• Leveraged insights from Adobe and Google Analytics to enhance client site performance.• Provided thought leadership to clients on innovative optimization strategies to improve campaign performance.

New York, Us

• Position required the same type of work as the below Analyst role with several additional responsibilities, including training and development of data collection systems.• Managed a team of 3 analysts responsible for reporting and analytics of client campaigns within the Maxus agency.• Worked with VP of Analytics, Managers, and other Analysts to create new analytics programs, trainings, and tools.

New York, Us

• Built custom dashboards and reports for 30 digital marketing campaigns across various industries and advertisers.• Produced budget reallocation and campaign optimization recommendations based on daily analysis.• Prepared audience plans and budget breakdowns for new campaigns in conjunction with Account Managers.• Created and presented monthly case studies for clients based on campaign performance.• Supplied North America Managing Director with daily revenue reporting across all live campaigns.

-Created custom reporting for 20-30 campaigns-Supplied daily performance and delivery analysis to Agency and Publisher teams-Attended training sessions that provided in-depth knowledge about the digital marketing industry-Worked with Senior Business Analysts to standardize reporting structure prior to the company becoming Xaxis

Information Technology

Education record