As Chief Commercial Officer, I am leading a great team here at Bilberry Technologies to bring our disruptive travel technology to the global market. At Bilberry we believe in empowering those companies who are creating amazing travel & tourism - activity companies that create those magical travel moments, destination businesses that know how each traveller can get more out of every visit and travel agents that make it easy for each traveller to build their perfect itinerary. If you are excited about offering flexible travel packages with more options to choose from and ensuring great operations on the ground, let’s have a chat!

Improving the Customer Experience across all of Antavo's service delivery - from CX, Success, Support to Professional Services. Helping our customers exceed their loyalty program objectives with best use of their loyalty technology and through optimising their loyalty strategy & execution. Responsible to deliver the Customer P&L with a global team of 30+ colleagues.- Introduced VoC tracking & improved Customer Sentiment by 20 points- Successful launch of >20 loyalty programs with our customers- Reduced Incident Resolution time by 40% with better prioritisation and resolution processes

As VP EMEA I am leading our expansion in the region - building a larger client base, driving more product adoption and building the profile of Antavo. As our Lead Strategist I provide customers & partners with thought leadership on all aspects of customer loyalty - how to create it, how to measure it, how to deepen it - and how to commercialise it. I believe in vast untapped potential for brands, retailers & service providers to make our customers' experiences better and more meaningful and I am excited to play a role in making this happen.

Member of the Non-Executive Board & Angel Investor, supporting growth of this hospitality business to >2m€ ARR before falling victim to COVID travel shutdown.

I worked with EMEA based brands to optimise their CRM and CX efforts to improve customer loyalty and increase value from the existing customer base in a mix of project work and interim management.- Developed Reactive Retention Strategy and new Retention Reporting for market-leading insurance in France projected to retain >10k customers & deliver >200k€ in profit p.a. - Optimised invoicing & payment CX for domestic emergency membership business in Spain with focus on churn reduction. Campaign delivered >800% ROI in year 1 alone with a >10% churn reduction- Incubated a global best practice initiative for customer loyalty teams across 6 countries

Reporting to Group CMO, I led the development of a customer contact strategy via digital and non-digital channels. Maintained CRM activity through departmental restructure and implemented new planning & execution processes for global CRM activity in 50+ countries with our local marketing teams. - Launched new customer engagement email program delivering £2m incremental revenue per month- Developed revised customer & prospect segmentation strategy- Switched Marketing Technology Stack and reduced operational costs by >50%- Implemented global retargeting program with 600% ROI

We started Promeo in 2011 to help candidates market themselves more effectively in the recruitment process. Drawing from our own extensive experience as recruiters, we have developed a methodology to develop job applications with more authenticity, impact and success. Exited the business to focus on my loyalty marketing career

Creating a new role for Homeserve to coordinate and drive the worldwide loyalty & retention activities.

As interim commercial director I was responsible for the implementation and execution of all marketing activity and the development of new sales partnerships for Homeserve.- Executed first ever direct mail campaign with regional partner

Part of the global Homeserve group, Domeo delivers emergency home assistance services to its subscribers. With 800k customers and 2.0m policies, Domeo is market leader in France.Managing an annual budget of 1.2m and a team of 14, I was responsible for the development and evolution of Domeo's product portfolio, external research, brand positioning and communication as well as Domeo's pricing strategy.- Delivered 3 new product lines, exceeding sales conversion objectives by over 200%- Achieved 10% penetration of policy portfolio from new products after 2 years, 1 year ahead of schedule- Drove €4m in additional profit through new pricing strategy

Homeserve UK offers emergency home assistance contracts. With a portfolio of 3.2m customers and 7.3m policies in the UK and over 4.5m customers with 10.2m policies worldwide, Homeserve is the global leader in this industry. I was responsible for the end-to-end creation and execution of the customer retention activities to deliver £152m in income.- Exceeded profit target by £8m through improved retention rate and segmented pricing initiatives- Launched customer magazine driving up customer satisfaction scores & delivering £600k annual profit- Improved customer conversion through call center activities by 30%+- Built the retention unit from scratch to a team of 9 marketing managers- Presented retention strategy regularly at board level for sign-off and budget release

- Led development of new product line with annual profit estimate >£1m to successful board approval- Conceived turnaround strategy for B2B insurance broker centred around new marketing strategy- Developed and implemented new product development process for Allianz UK

Responsible for the retention of 1.6m broadband & 0.8m dial-up customers, managing team of 6 and budget of 10.2m GBP- Reduced customer churn by over 10% saving 60k customers and £18m in revenue- Led redesign of installation process from product & package redesign to targeted outbound calling by our CIA (connectivity investigation agent)- Redesigned CRM programme to achieve cost savings of £2m per year without loss in performance- Successfully upgraded 140k customers to broadband, generating £21m in additional revenue

- Specialized in Marketing & Strategy- GMAT 750 (99th percentile)- Worldwide winner of AT Kearney global case study competition- Competitively awarded director's scholarship

Part of GE Capital ITSStrategy Development• Designed and Implemented a New Pricing Strategy for Outsourcing Agreements leading to 4% margin improvements in new outsourcing bids• Handled Integration of Pricing Strategies in the Post-Merger Integration of GE Capital ITS into ComputacenterBusiness Planning Specialist• Successfully Completed Business Plans for New Product Lines with Total Planned Revenue of € 25m• Designed the Process for the Evaluation and Introduction of New Products

Consultant Financial Services Industry• Negotiated Cooperation Contract between Major Bank and Factoring Company with Planned Trade Volume of € 100m• Evaluated and Designed Factoring Product for B2B Financial Portal Leading Team of 3• Redesigned Back Office Processes for Online Brokerage Company• Developed Holistic Methodology for Assessment of Take-Over Candidates in the Utility Industry• Introduced Balanced Scorecard Approach for Small and Medium-Sized Utility Companies• Early Promotion to Consultant after 19 months