Jack Rogers Email & Phone Number

Apex, NC, US

Global, Global, OO

• Directed Marketing team at Precision NanoSystems (PNI) and orchestrated its strategic integration into Cytiva.
• Formulated and executed strategic marketing initiatives for PNI, targeting robust growth in nanomedicine development across pre-clinical, clinical, and service portfolios.
• Fostered unified brand messaging, aligning PNI’s niche in pre-clinical markets with Cytiva’s offerings to bolster customer acquisition and drive corporate opportunity expansion.
• Delivered market impact by leveraging Voice of Customer (VOC) insights to address critical challenges, creating resonant value propositions for key personas and segments, thus enhancing market share and customer.
• Orchestrated multi-channel marketing campaigns, leading PNI and Cytiva’s collaborative efforts in digital, social media, web presence, events, and sales enablement to generate demand and meet conversion objectives.
• Spearheaded marketing systems integration, overseeing the incorporation of PNI’s Marketo and Salesforce platforms into Cytiva, and developing an eCommerce presence for PNI’s product offerings.

Morrisville, NC, US

• Steered product development teams to actualize the brand vision, define clear product offerings, and orchestrate market entry strategies, catering to biopharma, and applied sciences.
• Launched a groundbreaking biopharma product, revolutionizing customer experience with a scalable solution aligned with the innovative “jobs-to-be-done” portfolio approach.
• Directed go-to-market execution, crafting compelling customer propositions and equipping sales channels with potent tools to penetrate discovery, pre-clinical, and clinical markets effectively.
• Oversaw strategic financial planning, responsible for revenue projections, budgeting, market modeling, comprehensive research, segmentation, and competitive analysis.
• Conducted competitive analysis, the portfolio’s market position through rigorous competitive analysis, capitalizing on competitive advantages, and establishing differentiated market positioning.

Bagsvaerd, DK

• Led business development and strategy team for $400+ million global business unit.
• Crafted and executed a robust business strategy that delivered an 11% increase in revenue in 2018 despite a stagnant market.
• Conducted market analysis to scout and prioritize high-value opportunities, contributing to a $20+ million growth in the pipeline.
• Assessed and pursued in-licensing opportunities, aligning with the internal R&D portfolio to enhance capabilities and accelerate market entry.
• Collaborated with government agencies and industry associations to advocate for beneficial regulations and policies.
• Worked closely with R&D to adapt product concepts and commercial strategies to meet evolving market demands.

Bagsvaerd, DK

• Elevated to direct the Marketing team in the execution of global product and brand strategy for high-impact launches.
• Drove extreme revenue growth by Influencing and aligning with R&D, Sales, and Technical Service teams to execute strategy and brand marketing programs, growing revenue 23% from 2015–2018: 5X organic market growth.
• Spearheaded successful product launches aligned with comprehensive portfolio strategy, deepened customer insights, refined pricing models, and enhanced market intelligence.
• Advocated for market expansion by engaging with customers, industry trade groups, and key opinion leaders to promote favorable policy development.

Bagsvaerd, DK

• Led global business unit strategy, pricing, and portfolio management, driving an 18% increase in revenue and elevating market share and profitability.
• Conducted strategic business analysis and executed a global business strategy, implementing a value-based pricing strategy that reversed years of reductions.
• Partnered cross-functionally with global sales, technical services, and operations teams to optimize the product portfolio, enhance customer communications, and increase value capture, leading to significant.

Bagsvaerd, DK

• Developed and executed business strategy, product positioning and key messaging for Sales and Technical Service teams in North and South America,
• Coordinated commercial efforts with sales tools and training to grow revenue 4X from 2006 – 2013
• Created new product and customer segmentation strategy to assist new product development and a portfolio targeted at higher value markets
• Collaborated with Sales and R&D to position, price and launch 7 new products to grow and transform product portfolio

Bagsvaerd, DK

• Coordinated marketing efforts between regional Sales and global Marketing and expanded penetration to new customers and product categories, guiding $22 million sales region
• Disrupted marketing approach and changed technical messaging by analyzing brand trends and conducting consumer research to enhance product positioning
• Fostered direct marketing relationships with key customer partners to understand consumer needs to drive sales growth and boost customer loyalty

Indianapolis, Indiana, US

• Developed global go-to-market strategy for a blockbuster, pre-launch drug
• Analyzed key customer needs and competitive best practices to determine key success factors and strategic alternatives for a global product launch
• Recommended tactical sales force implementations in the US and Europe
• Evaluated potential in-licensing/partnering agreements

US

• Trained, motivated, and coordinated networked product and software sales activities for team of 20 sales representatives in three-state region
• Finished FY 2000 at 161% of goal, 9th in U.S. (out of 116)

US

• President’s Circle Award; Finished in top 2% of US sales
• Practiced strategic and consultative selling in a complex environment with major account customers.

Rochester, New York, US

• Graduated Kodak’s Sales Training Academy (3-month program in Rochester, NY)
• Awarded Account Manager of Region, District, FY 1996
• Kodak Division acquired by Danka Office Imaging in 1997

Mba, Business Administration And Management, General

Bachelor Of Science - Bs, Biology, General