Took broad, conceptual ideas and translated them into high-quality UX design solutions to rebranded FirstOrion.com. Applied interactive and visual design principles on the corporate website and web applications for a positive and cohesive user experience. Developed user stories and brainstorm interface strategy to improve various company platforms.Gather and analyze data to understand user needs. Own end-to-end technical deliverables from feature creation through the QA process and through production release. Test, troubleshoot, and debug various web platforms across multiple browsers, platforms, and devices.Collaborate with demand gen team to optimize lead conversions.

Successfully lead the digital marketing team, designer, and production team to optimal brand positioning. Analyzed market research with the marketing coordinator to develop market strategies to support the marketing departments goals. Researched and analyzed our consumer shopping behavior data and site performance metrics for both the SignWays and Interstate SignWays brand. Responsible for managing and monitoring all of the company's eCommerce operations including 6 online stores.Collaborated with stake holders and department heads for the successful establishment of the SignWays B2C brand (2019- 2021). - signsbysignways.com - • Increased product line from 20 products to over 18k products on both Amazon and on Shopify • Established social media presence • Established SignWays Amazon seller central store • A+ branded contentCollaborated with stake holders and department heads for the successful rebrand of the Interstate SignWays B2B brand (2018- 2021).- interstatesignways.com - 18,000 products • Established Interstate SignWays Amazon seller central store • A+ branded content • Established online product line by over 25k products on both Amazon and on ShopifyWork with the digital marketing manager to establish lead generation through email marketing for both brands. Social Media establishment for both brands, targeting B2C for SignWays and B2B for Interstate SignWays.Collaborated with stake holders and department heads for product processing, logistics, order processing implementation, order fulfillment, and inventory management.Analyzed market research with the marketing coordinator to develop market strategies to support the marketing departments goals.

Design and front-end development on multiple web based applications: • UX/UI design for in-house Custom CMS Platform. Collaborated with stake holders and full stack developer to execute new features. • “Unnamed” - never made it to market. Collaborated with stake holders to design concepts of a web based college graduate job finder platform. • QBOT App - a rewards program in an app, which offered small businesses a website within the app, displaying multiple businesses menus, loyalties, and rewards. Collaborate with product and development teams on user experience and design to launch new features and products across multiple websites and custom in-house CSM platforms. Take broad, conceptual ideas and translate them into high-quality UX design solutions through wireframes, process flow diagrams, storyboards, visual and graphic designs, site maps, and prototypes across an array of devices and platforms.Designed, font-end developed and collaborated with stake holders, clients, full stack developers to create various responsive websites on multiple CMS platforms: • Mountain Valley Water - https://www.mountainvalleyspring.com/• Fort Thompson - https://www.ftthompson.com/• Southern Reel Outfitters: https://www.southernreeloutfitters.com/• Rev365 - https://www.rev365.com/• The Fitzroy- https://www.fitzroychenal.com/• Arkansas Apprenticeship - https://arkansasapprenticeship.com/• NATF- https://natf.us/

Responsible for the creation and editing of online assets for dillards.com in the women's department. Designs and codes brand landing pages, dillards.com landing page, and "The Dressing Room" blog imagery for women's. Work with the programming team on updating current layout and designing of dillards.com. Also work with the production development team to increase productivity.