Jose Roncero Email & Phone Number

Bedminster, NJ

• Led the in-house U.S. design team and collaborated with external agencies to serve the marketing department's daily needs. Responsible for maintaining the FOREX.com visual identity across all marketing channels.
• Created and implemented design systems for the retail website and email to ensure brand consistency and more efficient creative approval and production
• Supervised the visual design and front-end development of display advertisement campaigns for the customer acquisition team with significant improvements in turn-around times and conversions
• Assisted teams in the United Kingdom, Japan, China, and Canada in localizing their retail sites and visual assets

Bedminster, NJ

• Worked with stakeholders and marketing executives to take most of the design needs of the business internally, improving turn around times at significant financial savings.
• Spearheaded internal production of all display ad campaigns improving demo account and live conversions
• Established an internal team of designers supplemented by remote freelancers to rapidly design and produce marketing materials
• Acted as a liaison between senior management and design agencies to re-brand FOREX.com and rebuilt the website from the ground up

West New York, NJ

• Worked as a user interface, visual, and brand identity designer on a variety of projects for both emerging and established clients. Some highlights include:
• Revamped the subscription and registration pages for The Hollywood Reporter
• Designed the visual identity for startups such as Beneath the Earth Film Festival
• Redesigned the university website for the Japan ICU Foundation

Greater New York City Area

• Web and graphic designer working on digital and guerrilla marketing campaigns for major global brands including Purex, Champion, Avon, and Keds Shoes.
• Designed marketing material for several seasonal promotions
• Worked as a user interface designer and digital artist on multiple micro-sites
• Designed digital assets and graphics for social media