John Ross Murphy Email & Phone Number

It was a humid June afternoon in the maritimes. Kids are packed like sardines in our 19th century gym for the annual grade 6 business fair, mostly reselling candy and melted chocolate bars to a highly compelled audience. Only one booth had a line-up, and through the sea of high-waisted jeans and plaid shirts you could make out my poster promoting virgin strawberry daiquiris and pina coladas. Serviceable vs. obtainable market, omnichannel retailing, and audience segmentation were all foreign concepts at the time. Though I did understand the spending parity parents and teachers had over my classmates. After fully amortizing my parent's Canadian Tire snow cone machine, my ambitious cocktail start-up was quickly dissolved to fund my true passion at the time. Using additional capital from local lawn care services, I built a gaming PC, where the velocity of passion for entrepreneurship (RIP GymBagReviews.com) and digital experiences took off. I have since started and sold a successful roofing company (still #1 in SERP and local 3-pack 😎) Sold 7 figures in lifestyle apparel, and led the digital teams of 2 award winning agencies—primarily for healthcare, pharmaceutical, and CPG brands. Today I would best describe myself as a professional surfer, investigative reporter, and a master deck builder. I.e. I know how the internet works, can find and turn disparate data into meaningful insights, and instill strategic recommendations that people understand and buy-in to.CSV of Skills & Tech: Digital Experience Platforms, Healthcare, HIPAA, Fintech, Pharma, Digital Marketing, Digital Brand Identity, Market Research, AI Prompts, ML Models, LDA Models, Open Ended Text Analysis, Digital Experience Strategy, CX, Go-to-Market Planning, Content Marketing, Inbound Marketing, Channel Strategy, Audience Research, Journey Maps, PPC Campaign Strategy, SEO, Search Engine Optimization, Competitive Audits, Keyword Research, SERP & Local-pack, Backlinks, Citations, Automation (Email, Chat, SMS), CMS, CRM, PR, Social Media, Social Strategy, Product Marketing, Influencer Strategy, Paid Social, Technical Writing, Website Analytics, Conversion Rate Optimization, CRO, Ecommerce Strategy, Data Visualization, AI Strategy, Wordpress, Drupal, Instapage, Unbounce, Google Analytics, GA4, Tableau, Heap, Segment, HotJar, Salesforce, Hubspot, Marketo, Active Campaign, Mailchimp, Klaviyo, Search Console, Hrefs, Moz, SemRush, Adobe Photoshop, Adobe Illustrator, SaaS, API, B2C, B2B, HTML, CSS, Javascript

Listed skills include Social Media, Digital Marketing, Web Analytics, Online Advertising, and 20 others.

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  Senior Strategist

  Cult Collective Ltd.

  Oct 2023 - Present - Calgary, Canada Area

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  Acadia University

  Marketing & Business Technology Managment