Jackie S. Email & Phone Number

Data and analytics business analyst. Responsible for:- Designing the business analyst function within a rapidly growing consulting firm- Ensuring our consulting teams have a firm understanding of our client's business goals, needs, pain points and priorities- Requirements gathering and analysis for our Fortune 500 clients- Providing clients with clear and actionable recommendations to transform their data capabilities

Roseland, New Jersey

Roseland, New Jersey

Lead consultant for digital advertising infrastructure consulting engagements with expertise in digital workflow architecture, yield and pricing best practices, reporting and BI evaluations, vendor selection, and monetization strategies. Other responsibilities include developing relationships with premium publishers, identifying opportunities in the digital advertising market and developing consulting products around these trends and opportunities. Serve as a thought leader in the digital advertising community.

Greater New York City Area

Manage team of Digital Campaign Managers focused on post sales activities supporting display and video digital ad campaigns and CNMG Digital Sales efforts. Specific responsibilities include:• Ensure smooth and timely launch of digital ad campaigns, including client kick-off calls/emails, screenshot delivery, delivery tracking and mid/post campaign reports.• Understand client driven campaign KPIs and carry those through the campaign delivery, optimizations and reporting.• Coordinate with Sales and Operations to handle sensitive client service needs and be a point of escalation for the team to quickly resolve campaign issues.• Architect and deliver training for new hires and existing team on process, best practices and product features/functionality. Set development plans for individuals and support enrichment opportunities focused on longer term career development goals.• Manage workload across the team to ensure balance and also support the tracking and follow-up on campaigns at various stages of execution.• Share best practices with the team as well as Brand Digital Leads to ensure consistent Campaign Management efforts across the company.

Responsibilities include:- Digital sales strategy including rate planning and company-wide sales guidelines- Manages 30+ sales support professionals- Negotiates Corporate level digital advertising contracts- Implements new sales processes and systems- Works closely with individual Conde Nast brands on Sales Strategies, Support Structures and Corporate Compliance

New York, New York

New York, New York

Builds and implements media plans and decks according to client RFPsManages campaign delivery and campaign optimizationsInterfaces daily with clients regarding campaigns and proposals Provides support to Sales Representatives

Updated the site regularly with new information and also wrote a weekly blogResearched stories and updated biographies and event pages for membersInterfaced with users to assist in navigating and utilizing the site

Reviewed and selected submissions for Stockton College's annual literary magazineWrote and published two pieces of poetryOrganized and promoted the annual release party for the magazine

M.S., Publishing

B.A., Literature, Minor In Writing

Activities and Societies: Sigma Tau Delta, Writing Center tutor, Argo Contributing Writer, Stockpot Contributing Writer and Assistant.