Purpose: Drive brand strategy and lead the creative team to support Zignaly's business lines, enhancing brand visibility and delivering high-impact campaigns.Accountabilities:Creative Team Leadership:-Determine the optimal Creative Team model (in-house, outsourced, or hybrid).-Hire, mentor, and manage creative team members as needed.-Develop processes and mechanisms to produce a high-performing creative organization.Campaign Development:-Lead the conceptualization and execution of marketing campaigns across all business units.Collaborate with the Growth, Product, and CRM/Engagement teams to align creative strategies with business goals.Content Strategy:-Work alongside the content team to develop and implement a content strategy that supports brand awareness, engagement, and conversion.-Ensure consistency in messaging and visual identity across all channels.Brand Strategy:-Define and refine the brand voice, positioning, and visual identity.-Ensure brand consistency and integrity in all marketing materials and communications.UX/UI Oversight and Direction:-Provide oversight and direction over UX/UI design to ensure a seamless and engaging user experience.-Collaborate with UX/UI developers to integrate user-centric design principles into all digital products and marketing materials.Remote Work Leadership:-Foster a culture of effective communication and collaboration within a remote work environment.-Implement best practices for remote work to ensure productivity and team cohesion.Domains:-Creative Team management and operations-Brand and content strategy implementation-UX/UI design oversight-Marketing campaign execution

As an entrepreneur my primary objective is to assist brands, businesses, influencers and startups in crafting, developing, and executing creative projects that resonates with their clients and users. This involves not only fostering business growth but also conceiving innovative ideas, guiding brainstorming sessions, and delivering effective marketing and product stuff. I specialize in deploying strategic campaigns that cultivate brand visibility, fortifying the connection between brands and their user base. Additionally, I play a pivotal role in generating fresh products, elevating existing offerings, and curating user experiences that foster a strong affinity for these brands.Key achievements:- Improve consumer conversions from top of funnel to first session by 50% within first 6 months.- Increase stickiness of clients Product with providers by increasing sessions/provider by 20% within first 6 months.- Increase efficiency of client internal team by reducing time on task for internal users by 50% within first 12 months.- Build a world class Creative Teams that is highly engaged within client organization.+Bonus:>Over +15 years of experience in the creative game.>100+ successful projects under my belt.>30% average increase in brand recognition for my clients.>25% growth in audience engagement and customer acquisition.>20% reduction in project costs while maintaining quality.>35% boost in team productivity and creativity.>15% faster time-to-market for projects.>40% improvement in campaign performance and customer satisfaction.

As Creative Design Leader -role and commitments-:● Lead the designers achieve the marketing / product (UX) goals by supporting creatively the creation of content that is aligned with the company Brand.● Improve, align and keep the consistency of company brand identity through all divisions, marketing channels and company’s product.● Maintain company’s brand guidelines up to date and communicate guidelines internally.● Manage and direct creative freelancers and agencies on a project basis.● Guide our marketers through the creative processes of their campaigns. Ensure the team’s communications are on-brand. Helpful to our customers, and crafted to achieve the desired business outcome.● Improve the team performance by being a mentor. Ensure constant learning processesand build a team culture of trust, creativity and inspiration.● Be in constant communication with our cross-functional design team continuously giving and getting feedback to raise the quality of their work in design. Look for new creative ways to improve existing designs.Key achievements:-Establishment of a templating system for the creation of visuals, catering to both marketing and product needs, resulting in x4 increase in proposals on a month-to-month basis.-Significant enhancement in team efficiency and delivery times, registering a remarkable +135% improvement compared to the previous year.-Successful rebranding of the brand, yielding highly favorable outcomes. Our ad click-through rates (CTR) experienced a notable increase of +125% due to improved user-friendliness and trustworthiness. Additionally, our cost per lead (CPL) decreased by -13.5%.

As a Creative Director, my objective is to establish a brand imbued with strong values, a clear mission, a visionary perspective, and a compelling purpose that resonates with our clients. Simultaneously, I strive to develop and reinforce internal strategies while promoting seamless alignment between User Experience / Product and Marketing.Guiding this department toward its next phase of growth entails assembling a diverse team of talents, implementing effective processes, utilizing methodologies, and incorporating design-thinking techniques alongside creative approaches. By fostering a more cohesive, efficient, and unified team, complete with well-defined Objectives and Key Results (OKRs), the ultimate aim is to achieve outstanding performance outcomes for the company.

Establishing efficient workload processes, evaluating and quantifying intangible elements like creativity, with the aim of establishing a benchmark creative department on a global scale within the company. This involves nurturing, refining, and uncovering new talents, while also fostering empowerment, motivation, and inspiration to amplify their inherent strengths. Transforming weaknesses into assets is a key strategy, ultimately leading to optimal outcomes. My role also encompasses guiding, motivating, inspiring a team of 10 talented people, and providing continuous support to team members, ensuring they consistently deliver the utmost quality in their responsibilities.Key achievements:- Built a high performance team from scratch, who were focused on Growth and Creativity.- The acquirement of new users and 2.6M users on MAU’s.- Impacted directly on more than 150 media communication platforms in just one month.

{Formerly at Schibsted Spain: infojobs, fotocasa, vibbo, habitaclia, milanuncios, coches.net} I foster, coach, mentor, and motivate a team of exceptional individuals. Attuned to consumer needs, I strive to unearth fresh creative concepts with a user-centric approach, primarily geared towards advertising products. This involves the entire spectrum from conceptualization and User Experience to research, product design, prototyping, user testing, marketing, innovative launch campaigns, and strategic communication.Key achievements:- 119% advertising revenues growth within 2 yrs- Develop creative advertising business for SME (50% of revs using only 5% of inventory)- Create, prototype, test, develop and launched new products:Video Ads, Native Ads, Marketplaces, Text Ads- Actively developed a team of 8 talented people on creative, UX / UI Designers, product & technical roles- 9.4/10 Rating on Schibsted Leadership Framework (employee survey) - 2x international success case nominee on Schibsted Sales Awards- The #1 most retweeted keynote at The Future of Advertising 2016 (FOA 2016, marketingdirecto.com)

Create and innovate in digital advertising campaigns for large accounts, such as Nestlé, Seat, etc. Develop art direction and presentation of these campaigns in client meetings.

Art direction and conceptualization of creative ideas for large accounts such as Audi, Skoda, Gas Natural, Oreo, etc. With an off-line and on-line hybrid profile, I developed my skills as a Senior Art Director.

Art Director and Advertising Creative for large accounts such as Ikea, BMW, etc. Especially in direct marketing and Below the line.

Creative advertising and graphic designer. Conducting advertising campaigns for companies in the automotive industry among others.