Joseph (Jay) Roxe Email and Phone Number
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I'm an engineer turned general manager and marketer with success in defining three different categories and a history of driving phenomenal growth while transforming and scaling teams.I build teams using three core principles:People Come First: My teams have told me that my "superpower" is setting really high standards but still caring deeply about individuals.Let the Data Tell the Story: Storytelling begins from unique and impactful data that tie to a customer's pain points (measured and emotional). Data is also at the core of continuously improving marketing and assessing the impact on the business.Marketing Needs to Lead: Marketing isn't comfortable. We need to earn a leadership role within the company. We always need to be balancing trying new techniques and messages while ensuring we give customers time to internalize the existing messages.For purposes of feeding search engines here are some of the skills where I've developed mastery: all aspects of marketing and product management including opportunity identification, value creation, messaging, pricing, packaging, demand generation, brand building, thought leadership, customer marketing, competitive analysis, and sales enablement.
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Chief Marketing OfficerInriver Sep 2024 - PresentMalmö, Se
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AdvisorDeepscribe Jan 2024 - PresentSan Francisco, Ca, Us -
Investor And MentorStage 2 Capital Feb 2020 - PresentVirtual, Us -
Managing DirectorThree Stones Advisory, Llc May 2019 - Present
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Chief Marketing OfficerHypr | The Passwordless Company™ Nov 2021 - Sep 2024New York, Ny, UsSeries C SaaS cybersecurity company focused on password elimination and securing the identity lifecycle. Rebuilt the marketing team, drove significant increase in pipeline generation and brand recognition, launched two new products and repositioned the company by creating the Identity Assurance category. Helped to raise $25M Series C1.Rebuilt the marketing team and repositioned the company by creating the Identity Assurance category.Revamped overall demand generation funnel increasing pipeline by more than 40% in the first year. Marketing is delivering more than 50% of 2023 pipeline with a 25% reduction in year/year cost.Identified pipeline bottlenecks and developed independently-validated research study showing 324% ROI.Rebranded the company in less than 9 weeks, including changing the narrative and logo. Completely redeveloped website and all key collateral and completed sales enablement -
MentorTechstars Jan 2019 - Sep 2024New York City, New York, Us -
Chief Marketing OfficerBitsight Mar 2020 - Oct 2021Boston, Massachusetts, UsSaaS cybersecurity company with 450 employees and $100M ARR. Rebuilt the marketing team during the pandemic. Shifted the company brand and utilized omni-channel marketing approaches to align brand, solutions, growth, customer and return on investment objectives. Rebuilt the marketing team of 40 employees remotely at the start of the pandemic. Shifted the company brand and utilized omni-channel marketing approaches to align brand, solutions, growth, customer and return on investment objectives.Shifted the growth marketing strategy at the start of the pandemic, creating a high-speed digital strategy. Resulted in 25% higher pipeline generation on a year/year basis. Improved inbound traffic by 22% and reduced the cost of pipeline generationCreated content marketing function focused on data-driven thought leadership. Team includes data science, security research, and content creation. Strategy resulted in increased global coverage in multiple venues including New York Times, Politico, and Bloomberg TV.Established customer marketing function, significantly increasing customer engagement and retention. Targeted campaigns validated link between account marketing engagement and retention while helping to drive an executive-buyer NPS of 45. -
Vice President: Product Marketing, Adoption And OperationsAthenahealth Nov 2015 - Apr 2019Boston, Massachusetts, UsDeveloped value-focused message to maintain 15% annual growth despite significant industry headwinds. Built 80-person product team focused on product definition, customer adoption, and recognition of value. Drove a 30% increase in customer-perceived value of each product release, improving customer retention by $75M/year.Created the company’s first centralized product marketing function. Shifted messaging and created new buyer personas. Updated value proposition, targeting and sales enablement were key to maintaining a 15% annual growth rate in a consolidating and slowing market due to the end of government incentives. Developed Analyst Relations function, helping athena to win multiple “Best in KLAS” awards from top healthcare analysis firm.Built Product Operations functions charged with accelerating customer time to value. Executed more than 80 alphas and betas involving more than 3,000 customers, eliminating high severity bugs in releases and quantifying customer business results.Established research-driven corporate pricing function. Conducted quantitative analysis of midsized deals resulting in substantial change in pricing model. Centralized deal review process streamlining sales cycle for critical deals.Built customer marketing function targeting buyer awareness and satisfaction, leading to increased customer perception of value in each release by 30% and increased customer retention by $75M.Established customer marketing function, significantly increasing customer engagement and retention. Targeted campaigns validated the link between account marketing engagement and retention while helping to drive an executive-buyer NPS of 45. -
Sr. Director Of Product MarketingRapid7 Sep 2013 - Nov 2015Boston, Massachusetts, UsBuilt the company's first cloud-based security product as a product manager. Created the first product marketing team and shifted the company's value proposition from a product-focused sale to a solution sale. This was a key part of taking the company from $32M in revenue in 2012 through a 2015 IPO with $110M in revenue. -
Director, ProductsRapid7 Nov 2012 - Sep 2013Boston, Massachusetts, Us
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Global Director, Product Marketing For Independent PracticeGe Healthcare Aug 2011 - Nov 2012Chicago, UsGenerated over $100M in opportunity value leading product marketing for Electronic Medical Records and Practice Management Solutions.Reorganized flagship product launch for Centricity Practice Solution 10. Launch generated over $100M in opportunity value. Team recognized with CEO Award of Culture in recognition of cross-functional cooperation. -
Director Of Solutions And Product MarketingNovell (Acquired By Netiq, April, 2011) Jan 2009 - Aug 2011Provo, Ut, Us -
Group Product ManagerMicrosoft Sep 2005 - Jan 2009Redmond, Washington, UsLed marketing to 8M professional developers worldwide. Executed multiple worldwide product launches including Visual Studio 2008 and Windows Vista. -
Product ManagerMicrosoft Aug 2003 - Sep 2005Redmond, Washington, Us
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Development LeadMicrosoft Apr 1997 - Jul 2001Redmond, Washington, UsLed a team building the first generation of the .NET Framework. Received five patents, including two patents on novel architecture for saving data.
Joseph (Jay) Roxe Skills
Joseph (Jay) Roxe Education Details
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The Tuck School Of Business At DartmouthGeneral -
Princeton UniversityComputer Science
Frequently Asked Questions about Joseph (Jay) Roxe
What company does Joseph (Jay) Roxe work for?
Joseph (Jay) Roxe works for Inriver
What is Joseph (Jay) Roxe's role at the current company?
Joseph (Jay) Roxe's current role is Engineer turned CMO and GM; 3x Category Creator; Investor; Advisor.
What is Joseph (Jay) Roxe's email address?
Joseph (Jay) Roxe's email address is jo****@****ech.com
What is Joseph (Jay) Roxe's direct phone number?
Joseph (Jay) Roxe's direct phone number is +178164*****
What schools did Joseph (Jay) Roxe attend?
Joseph (Jay) Roxe attended The Tuck School Of Business At Dartmouth, Princeton University.
What skills is Joseph (Jay) Roxe known for?
Joseph (Jay) Roxe has skills like Product Marketing, Product Management, Strategy, Go To Market Strategy, Cross Functional Team Leadership, Marketing, Product Launch, Business Strategy, Demand Generation, Leadership, Marketing Strategy, Sales Enablement.
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