Julia Pearson Email & Phone Number

Richmond, Va, Us

Richmond, Va, Us

Mclean, Va, Us

Messaging transformation and first party marketing strategy lead for mainstreet card customers.

New York, Ny, Us

New York, Ny, Us

Boston, Massachusetts, Us

- Owned, built, and implemented a sales-aligned ABM strategy (1:1, 1:few, and 1:many), overseeing budget management and results tracking across email, gifting, events, and advertising channels.- Evaluated, procured, and implemented tools for virtual events (Welcome), ABM (Demandbase), gifting (Postal), and project management (Asana), ensuring seamless integration and functionality.- Led the inaugural summit with a $100k budget, resulting in $2m in pipeline and $820k in revenue.- Built and refined lead scoring, account scoring, and attribution models for enhanced precision.- Tracked core team and channel metrics to determine which efforts to adjust, abandon, or scale.- Served as team lead, managing a six month co-op and mentoring four team members.

Boston, Massachusetts, Us

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

- Pioneered KPI documentation, robust reports, and marketing campaign forecast and actuals tracker to measure marketing performance metrics and drive strategy.- Forecasted 2021 revenue model accurately (including market seasonality), resulting in consistently exceeding marketing’s 30% attribution goal of all funnel metrics.

Washington, District Of Columbia, Us

- Implemented strategy to optimize client cross-sale opportunity.- Served as core team member for annual user Summit including promotions, tech stack, registration, agenda, client sessions to drive commercial ROI

Washington, District Of Columbia, Us

- Managed $50,000 tradeshow sponsorship budget to optimize brand and drive leads - Provided support to cross-functional marketing teams: product, client, content, brand, digital

Washington, District Of Columbia, Us

- Led SDR team with $2m net new pipeline and $537,021 FYV closed won revenue for partner Account Executive in 2019.

Washington, Dc, Us

- Exceeded individual sales goal by average of 110% generating $92,000 total revenue- Established strong B2B client relationships by completing 52% closed won sales to B2B prospects- Maintained top sales representative on leaderboard on a team of twelve for six consecutive months- Cultivated long-term relationships via communication channels: calls, email, LinkedIn, in-game interactions

Williamsburg, Va, Us

- Activated contractual elements for sponsor accounts: in-game promotions, in-stadium signage, advertising- Created and executed Marketing plans for various sports teams- Innovated, implemented, and managed new in-game promotions to enhance the fan experience - Designed, ordered, and delivered promotional items for events and game days- Wrote copy and posted to social media accounts

New York, New York, Us

- Sold $17,000 of merchandise in one week, the highest sales amount among 20 employees - Achieved highest units per sale award for weekly associate contest during first week in this position

Washington, Dc, Us

- Designed, generated and updated recap decks of initiatives and include data across departments; include highlights, goals, areas for improvement; decks include Business Review, Marketing Plan, Summer Events- Wrote monthly alumni newsletter and kid’s club newsletter sent out to databases with over 300 people- Communicated with Wizards/ Bullets alumni to accrue alumni appearances at various events - Innovated trackable marketing inventory spread sheet to improve organization and record of marketing items- Reported directly to the Manager, Director, Vice President, and Senior Vice President of Marketing