Jenna Preziosi Email & Phone Number

Leading customer-focused creative marketing initiatives for the Yelp for Restaurants marketplace connecting restaurants around the globe with their loyal diners.

New York, New York, United States

Responsible for all product launch and marketing efforts for high-growth Restaurants Point-of-Sale and kitchen workflow efficiency tools

Greater New York City Area

Responsible for ongoing Gold Portfolio Management (2.5M customers, $60B annual billings); product marketing strategy and roadmap development, refining positioning through competitive and customer gap analyses, leading creative & tech development, tracking, reporting & assessing ongoing product performance, gaining leadership and key stakeholder buy-in Led implementation of 2018 Gold product re-launch (1M customers, $3B annual spend), resulting in double-digit growth across all key metrics; drove execution of the Limited-Edition Rose Gold card which contributed to a 66% lift in acquisition in the first quarter of 2019Managed cross-functional re-launch go-to-market team by coordinating product narrative strategy, user story creation, decision-making, and milestone-tracking across key partners in engineering, operations, servicing, legal, marketing, brand, communications, and agencies Spearheaded brand building initiatives with strategic partners such as sponsored content integrations, partnership marketing, and experiential customer activations with The Infatuation, FeedFeed, Resy, Shake Shack, Boxed, Points Guy, and David ChangCompetent people leader with experience in accelerating direct reports’ development to result in promotions within 18 months

Greater New York City Area

Analyzed portfolio financials and customer insights to deliver 5-year product line strategy to senior leadership, including Gold refresh planInfluenced lending marketing strategy and led A/B test to optimize messaging impact on prospect appealDrove ideation, messaging, and implementation of enhanced borrowing feature experience, saw a 20% lift in YoY lending revenueAnalyzed customer opportunity to aid in negotiations with new travel benefit partner for B2C and B2B Platinum and Gold portfoliosSpearheaded multiple Design Thinking sessions for 25+ team members that defined 2017 premium product marketing roadmap

Greater New York City Area

Defined product vision and strategic marketing framework to grow portfolio to 1.6M accounts, netting $18B in customer spend in 2016Refined design target, refreshed product positioning, and developed creative messaging for multi-channel marketing planLed development and training of customer spend analysis tools across global product organization of 150+ employees

Greater New York City Area

Owned US Consumer product roadmap including legacy product migration Defined digital experience for EMV Chip implementationLed 50+ quantitative and qualitative customer research studies with outside agencies to guide decisions spanning every phase of the product delivery lifecycle customer research for product & benefit teams Delivered ongoing competitive analysis and customer satisfaction tracking as decision support for consumer business strategy

Washington D.C. Metro Area

Delivered Student Loan CX Transformation project; translated client business needs and customer needs into technical project requirements for engineers and software developers to prioritize application and digital customer experience improvements for FAFSA.govServed as key client point of contact for project stakeholders, defining project scope & constraints, coordinating and communicating technical requirements, prioritization, and change request sizingsProvided client and analytics support in request-for-proposal process, resulting in re-signing of contract

Westport, Ct

Autonomously researched retail sector data for food service client to gain insight into market share growth strategiesConducted market research and managed data for client seeking to acquire Pabst Beer company; implemented survey methods for account managers to improve the sample size of their respondentsIndependently selected to tailor research findings towards improving over-the-counter sales for Bayer Corporation

New York, Ny

Conducted cost-benefit analysis of increasing digital content in client’s ad spendingImproved frequency and accuracy of market and analytic reports for Burlington Coat Factory and Direct General InsuranceContributed to new business team with market research to drive client pitches for Jagermeister Liqueur and Perdue ChickenResponsible for compiling weekly competitive news reports for client and internal teams, analyzing market trends, changes, competitive threats and presenting results weekly to senior management

Narrative Design Certified | Masters

Narrative Design Certified includes all the tools you need to design your company’s narrative and create a story that breaks through..

B.A., Economics, Cum Laude

Activities and Societies: Pi Beta Phi

Semester Abroad, Economics, Political Science, Film, Spanish Language Fluency

Education record

Activities and Societies: Triple Trio Acapella