Jimmy Smith Email & Phone Number

Plano, Texas, US

• Led Digital Analytics and Paid Media Team and Strategy:
• Grew team from initial measurement and reporting role to also incorporate paid media and SEM
• Led team responsible for reporting and analysis of multi-million-dollar marketing campaigns
• Drove record breaking online revenue by optimizing performance across channels, paid & owned
• Improved conversion KPIs by consulting and advising department on digital marketing strategies
• Multi-year double-digit SEO growth from data-driven approach and following best practices

Plano, Texas, US

• Marketing Campaign Measurement, Reporting, Analytics, and Optimization:
• Enhanced transparency and accountability by collaborating with global teams on dashboards
• Collaborated with project management to integrate analytics learnings pre- and post-campaign
• Produced and distributed dashboards and monthly reports for multi-channel campaigns
• Elevated brand metrics by uncovering and presenting optimization opportunities in reporting
• Delivered analysis, insights, and actionable recommendations through performance reports

South Jordan, UT, US

• Impartner is partner relationship management (PRM) software, a B2B SaaS solution for companies with indirect sales channels. Prior to July 2015, Impartner was known as TreeHouse Interactive.
• Defined product vision and strategy, core positioning, and messaging, and then launched the world’s first scalable, modular, full-featured PRM solution
• Marketing communications for launch including press releases, analysts briefings, online advertising, and the production of videos to introduce and demonstrate our software
• Developed sales collateral and marketing materials such as whitepapers, case studies, and infographics for company website, sales training, and other presentations
• Product planning including roadmaps for internal and external audiences, gathering and documenting requirements, and prioritizing feature development and bug fixes
• Audience analysis through customer interviews, surveys, industry research, and developing personas including competitive analysis and development of sales enablement tools

Salt Lake City, UT, US

• I worked for their Seminary and Institute (S&I) department of the LDS Church which conducts weekday religious education classes for one million high school youth and college-aged young adults.
• Product owner in Agile Scrum framework of a variety of digital products including the public facing website and an intranet for 40,000 employees and volunteers.
• Developed strategic plans with business for digital properties, composed product requirements, led technical development, and managed end-user communications and feedback
• Transformed the online presence of S&I with new strategies and leadership of their websites (seminary.lds.org and institute.lds.org), intranet, and social media
• Rolled out a multi-million dollar product line of internal and external web properties that resulted in increased target audience enrollment and improved workforce productivity
• Doubled traffic to S&I websites and made them highest ranked at the Church by implementing usability, search engine optimization (SEO), and information architecture best practices

Salt Lake City, UT, US

• Established web analytics as a discipline at the Church, including developing strategies for improving site performance by using an iterative process for continuous improvement
• Improved accuracy of web analytics data for the Church’s 200 web properties and instituted monthly dashboard reports, analysis, and actionable recommendations for improvement
• Incorporated data-driven processes and other best practices to improve website and social media performance by training business users on how to use web analytics data and reports
• Negotiated a contract with Adobe’s Omniture for increased services and 33% price reduction for web analytics services for the Church’s suite of websites which millions of visits each day

Memphis, TN, US

• Fostered customer loyalty, improved relationships, and increased shipping volumes of small business customers by leading strategic retention programs with targeted messages
• Led strategy, execution, and measurement of multi-channel marketing campaigns such as
• Online Express Savings 15% off campaign--$3.3 million incremental revenue
• Salute to Small Business marketing campaign--$2.5 million incremental revenue
• New Account Follow Up program of telesales and emails--$450K incremental revenue
• ShipSmart eNews, a marketing automation campaign, delivering news to 350K subscribers

El Segundo, California, US

• Streamlined media buying processes throughout the Mattel Latin America region
• Instituted a training program to teach subsidiary offices proper procedures for media buying
• Made media buying process more efficient and effective in driving sales
• Developed an equitable plan to distribute regional production costs, including studio costs, talent fees and distribution costs

Chicago, Illinois, US

• Pioneered ringtone download service and managed servers and database for ringtones
• Delivered in-field engineering service and support for end users and customer service teams
• Front-end design and programming of cell phone user interface and testing automation scripts
• Added clarity and efficiency to development process writing technical requirements documents
• Volunteered to work in the human factors lab, conducting usability tests and analyzing results

Mba, Marketing

Bs, Electronics Engineering Technology