John Schorling Email & Phone Number

Denver, Co, Us

Broomfield, Colorado, United States

Denver, Colorado, United States

• Spearheaded the product creation process across various sectors including Industry snowsports, outlet core assortment, SanMar co-branding, regional SMU, holiday promo, and energy packs, among others.• Orchestrated a high-speed development SMU engine resulting in the creation of $30 million worth of gap-filling products within a condensed two-month timeframe.• Successfully managed multiple dynamic multi-category line plans to drive aggressive growth.• Crafted strategic business plans to efficiently allocate insulation liability while preserving key strategic franchises.• Engaged in extensive collaboration with cross-functional teams including Design, Tech Development, Product Development, Merchandising, Ops, Sales, and Leadership to define and execute regional product creation strategies, line plans, and calendars.

Denver, Colorado, United States

• Innovated the DTC Holiday energy capsule, FA24 forward, by introducing trend-relevant styles that align with brand objectives, doubling style productivity, enhancing margin richness, and driving a remarkable revenue increase of over 10%.• Provided essential support to Direct-to-Consumer and Wholesale Key Accounts by delivering new developments with agility, including energy capsules and pivotal line-defining products.• Took ownership of the briefing process and development timelines for all SMU products within global lines, ensuring seamless execution and alignment with strategic goals.• Fostered effective cross-functional communication with teams spanning Sales, Design, Tech Development, Product Development, Sourcing, Finance, Master Data, Supply Planning, and Customer Service across various regions.• Streamlined seasonal calendars to navigate challenges posed by a COVID-impacted supply chain, while synchronizing with strategic in-line stage gates for optimal delivery.• Managed all product attribution and data through platforms such as PLM, InDesign, VLPs, TrackVia project management, and Airtable data management, ensuring accuracy and efficiency.• Implemented a process allowing for incremental volume through European-developed SMUs and the expansion of non-exclusive US SMU products, resulting in a substantial season-over-season revenue increase exceeding 10%.

Denver, Colorado, United States

• Orchestrated strategic planning, allocation, and performance assessment across equipment, footwear, accessories, and men’s and youth apparel within full-price retail (FP) environments. • Devised comprehensive store-level assortment and allocation strategies for all full-price retail outlets across the US and Canada. • Streamlined purchasing processes by developing size curve groupings for FP and e-commerce seasonal buys• Managed all size-level reporting through regular weekly reports and addressed size-specific ad hoc requests for direct-to-consumer (DTC) operations. • Spearheaded various critical initiatives, including the offloading of obsolete FP inventory, FP buying size curve optimization, weekly size curve monitoring, and ensuring never-out-of-stock inventory reporting. • Played a pivotal role in several company-wide initiatives such as the FutureLight retail launch, Wewatta HQ gear rental program, Outside Vendor warehousing and distribution setup, Vectiv retail launch, DTC reporting task force establishment, pandemic inventory redistribution strategies, civil unrest store recovery efforts, and new store assortment launches.

Palo Alto, California

• Responsible for customer service recovery, scheduling, payroll, hiring, team communication, training and nightly, weekly and monthly communications to the district manager• Championed efforts to increase customer feedback from receipt-based customer surveys• Hired and trained 5 high-performing team members that lead the associate team in sales• Achieved 100% net promoter score based on in-store and in-home customer surveys• Led store in sales by providing an exceptional customer experience• Kept store in compliance with company payroll standards and initiatives through innovative documentation

Boulder, Co

• Managed over 1,700 accounts for Kelty, Sierra Designs, Exxel Outdoors, Slumberjack and Master Sportsman• National key accounts included Dick’s Sporting Goods, Academy, AAFES, NEXCOM, Sierra Trading Post, Backcountry.com, Moosejaw.com, Backcountryedge.com and Campsaver.com • Provided in-depth and actionable sales analytics on both the territory and account level for Director of sales and sales representatives that included monthly sales forecasts and risk• Identified, communicated and mitigated program breaking risk• Answered all dealer service calls, warranty issues and general dealer inquiries

Boulder, Co

• Trained all new and existing staff on product and technical knowledge with a customer-centric approach• Planned, marketed and executed 12 events in 2016, largely focused around Patagonia ambassadors such as Tommy Caldwell, Steve House, Josh Wharton and Colin Haley• Developed 15 local business partnerships that lead to an increase in event attendance• Created monthly employee events that built community and promoted team-based success• Budgeted daily sales goals based on previous season numbers and current season sales growth expectations • Participated in the development of a company-wide training program focused on seasonal campaign awareness, new products and company culture

Breckenridge, Co

• Achieved greatest increase in retail sales in all of Vail Resorts Retail, over 22%• Drove customer satisfaction above 95% from a previous season year average of 60% in a secret shopper environment• Built a culture that encouraged a customer-centric focus based on product knowledge and positivity.• Trained team on Patagonia products, technologies and environmental initiatives as well as additional seasonal brands such as Black Diamond, Hestra, Sorel and Chaco• Developed tools to Provide in-depth financial analytics based on sales, payroll and scheduling to leadership

Breckenridge, Co

• Achieved greatest percent increase in rental sales in Summit County Region, over 19% during 2013/14 ski season• Built a culture that encouraged pride, hard work and the value of positivity• Highest employee satisfaction among all 15+ stores in the summit county region• Overhauled current paradigm of ski rental sales in Vail Resorts to focus on a positive customer experience• Developed and maintained relationships with nearby businesses to increase sales and exposure• Trained staff on ski technologies and specifications to ensure a best possible customer experience based on ability, conditions and customer needs.

Breckenridge, Co

• Brought Patagonia customer repairs, the Ironclad Guarantee, to all 8 Patagonia concept stores• Increased accountability for shipping and receiving in the Breckenridge area• Improved payroll awareness and scheduling• Achieved lowest shrink in the area• Fostered positive work relationships with key business partners through clear communication and collaboration• Improved business reputation by ensuring completion of all tasks and projects• Maintained and improved staff product knowledge

Breckenridge, Colorado, United States

Bachelor’S Degree, Ecology, Evolution And Behavioral Biology

Activities and Societies: Cross Country, Track and Field, Intramural Ultimate Frisbee, Intramural Hockey, Teaching Assistant (Human.

High School

MCS 28, http://mainecoastsemester.org/

High School Diploma

Activities and Societies: Cross Country, Track and Field, Lacrosse, InterAct, Maine Coast Semester