With over 15 years of experience in real estate, hospitality, and marketing, I am passionate about leading sustainable and impactful projects. I founded Kalu Yala and the Panama Tropical Research Institute, along with developing and operating Selina at Kalu Yala before Selina Hotels went public on NASDAQ in 2021. My expertise spans market studies, financial modeling, land acquisitions, property management & operations, all grounded in strong brand development. I thrive on driving organizational growth and crafting marketing strategies that enhance brand awareness through community development. I have successfully led multiple rounds raising $5M from investors, managed over $1M in ad spend across Meta, Google, and LinkedIn, grown social media followings from nothing to over 250,000 followers, and built teams of up to 50 team members multiple times. My work is driven by a commitment to creating places and organizations where people can thrive.