Jessica Ruiz Email & Phone Number

Los Angeles, California, Us

Los Angeles, California, Us

Irvine, Us

*Assumed a larger role within the paid search team by being the lead strategist and making all day-to-day optimizations on client campaigns, ensuring KPIs are met by month-end*Manage search campaigns with a monthly spend as high as $200k*Assist in client campaign and landing page audits*Assisted in the launch of a 14 DMA direct response TV campaign for Western Dental at the beginning of 2018 and actively assisting in buying 5 markets*Oversee all client TV, RA and OOH campaigns for all active markets and ensure their success by being an active liaison between vendors and clientsPPC Clients: Lewis University, Trinity Law School, Success Education Colleges (NWC, GCC and NCI), Mt Sierra College

Irvine, Us

*Assumed responsibilities of a Media Buyer*Tapped to assist the Digital Team on client paid search campaigns*Created, implemented, analyzed and optimized lead generation PPC campaigns in Google Ads, Search and Display, as well as Bing Ads*Optimizations included but not limited to campaign expansion, dayparting, keyword match types, ad copy creation, ad extensions*Managed campaigns with monthly budgets as low as $5k and as high as $70k.PPC Clients: Lewis University, Pacific College, Brookline College, Trinity Law School, Success Education Colleges

Irvine, Us

*Planned and executed direct response media campaigns across TV, Print, Radio, OOH and Direct Mail for clients in the EDU space*Negotiated with stations/publications to ensure clients received best rates for a healthy ROI*Monitored all campaigns once launched*Analyzed all client CPL reports on a weekly basis to determine how to better optimize campaign performance*Assisted in implementing proper creative based on campaign performanceClients: United Education Institute, Brookline College

Irvine, Us

*All responsibilities of a Jr. Coordinator were assumed*Assisted Media Buyers on a weekly basis in analyzing station/publication performance to help optimize accordingly*Active liaison between buyers and vendor contacts for preemption/make-good notifications

Irvine, Us

*Assisted media team in reviewing and reconciling of all pre/post logs from TV and Radio stations*Prepared internal and client reporting within Core Media Systems on a weekly basis*Reconciled billing/invoicing for all vendors on accounts assigned

Irvine, Ca, Us

Completed an audit of existing Google Ads account, consisting of Search call campaigns, and recommended a plan to decrease overall cost/conversion to meet client KPIs. These recommendations included but were not limited to slight campaign restructuring, changing bid strategy on certain campaigns, and implementing relevant keywords, latest ad copy format, and missing campaign ad extensions. Continuous account maintenance was provided after recommendations were implemented to ensure lead and cost/conversion goals were met.

Input client accounting and payroll information into program. Composed letters to businesses regarding client tax matters. Created posters and stickers for OSHA Compliance Partners, Inc. Assisted with projects as they came.