Drummond St. is a strategic marketing agency. Simply put, we can show you how to spend your time, and your marketing budget, more wisely.We have significant experience building digital strategies, businesses, and products. We’re responsible for the vision and the plan to get there. We love, and specialize in, human centered design practices. We’re believers in agile execution and adapting based on the data. We are builders, makers, synthesizers and innovators; we have the track record to prove it.• Research, recommend and implement marketing and advertising strategies• Craft messaging strategies to promote brand awareness and drive sales• Build, maintain and cultivate client/agency relationships with all key stakeholders• Conduct focus groups, surveys and analyze existing data for marketing initiatives• Sentiment analysis and social media data mining• Create SEO-optimized content for digital and print media• Source, negotiate and buy media including online, print, outdoor, radio and television• Track and measure metrics to optimize campaign throughout the sales cycle• Strategic development of business, growth and sales strategy

-Understand your brand image, experience, and promise through research, focus groups and surveys-Development of brand strategy and implementation plan-Interpretation of awareness, preference and brand performance metrics-Internal and external brand activation and implementation of strategy-Conceive, develop and implement effective social media programs on your behalf-Deep knowledge of digital platforms and solutions as well as the ability to develop, draft and present strategic programs-Superior customer service to ensure successful and profitable client relationships -Develop plans for generating and pursuing business growth opportunities on existing accounts and new business pitches and provide leadership, education, training and development for team members throughout your company-Environmental and competitive scans of your industry as well as related competitors-Provide appropriate and timely strategic counsel that capitalizes on social and digital solutions-Develop and implement innovative social media strategies and programs that produce superior results leading to increased agency revenuesManage social media project execution to ensure that deadlines and quality standards are met-Educate stakeholders about strategic benefits of social media opportunities-Oversee on-site and online support for client events-Guide and train appropriate staff on social media services, solutions and strategies-Selection and management of agency partners

• Oversaw all programs directed at marketing and external relations for the recruiting of prospective students for the university, also including strategic and daily operations in the Graduate Admissions department Responsible to oversee budget spending and fiscal forecasting• Consistently increased revenue year to year up to 26% • Spearheaded new recruiting initiatives, including marketing, advertising, public relations, direct mail campaigns and public events, which have increased enrollments 15% YTD, versus 4% industry standard increases during the same time in comparable universities• Managed content for graduate school’s main website

• Director of Marketing Department for national real estate franchise • Planned the annual National Convention, internal corporate meetings and such public events as product launches and store openings• Acted as the main contact for integrated marketing, public relations, budget, strategic planning and every component of planning and executing strategy

• Worked on trade shows, incentive programs, corporate meetings, product launches, sales meetings, training meetings and social functions• Handled customer service, site selection, production, contract negotiation, awards and recognition, billing reconciliation, correspondence, food and beverage, and transportation

• Worked on trade shows, incentive programs, corporate meetings, product launches, sales meetings, training meetings and social functions• Handled customer service site selection, production, contract negotiation, awards and recognition, billing reconciliation, correspondence, food and beverage, and transportation• Executing events, including all marketing, publicity, printed materials, production, awards, transportation, recreation and F&B • Coordinated trade shows, orientation programs and international meetings that accommodated up to 10,000 guests• Planned and executed events, including printed materials, transportation, hotel, theme, decorations, food and beverage