• Manage sales team responsible for direct wholesale sales to retail accounts throughout Arizona (2021-2023)• Transitioned route to market from Self-Distribution to a statewide distributor network in 2023. • Expanded distribution and programming in regional and national chains resulting in 248 new points of distribution.• Coordinate logistics between three brewery taprooms and two distributors. • Work with sales teams in the field and manage all financial transactions and pricing with distributors.

• Contracted and onboarded a network of 27 new distributors across 10 state territory to support startup launch of Rebel Hard Coffee brand. • Developed programming and incentive programs to support distributor sales teams and key retailers.• Awarded bonus payouts for exceeding stretch volume goals in all 4 quarters in 2020 exceeding $3M in sales.

Providing Sales, Marketing and Brokerage services for Independent Brewers and Craft Beverage producers as an Independent Contractor. Services include staff training and education, sampling programs, distribution drives, and distributor management.

Hired to develop and teach Marketing and Operations Management course (BDT 140) in the Brewing and Distillation Technology (BDT) Certificate program.This course provides students with an introduction to the business of commercial alcoholic beverage production, its historical development, and the planning and resources required to market and distribute brewed or distilled products. Emphasis is placed on the nature of the craft beverage market including trends that drive the industry and the consumer.

Responsible for managing On-Premise channel in high profile Las Vegas market for upscale beer importer. Portfolio includes Heineken, Amstel Light, Dos Equis, Tecate, and Newcastle brands; annual total volume of 1.88 million CE's.Focus on distributor management, execution of on-premise sampling programs, and distributor sales incentives. Assist with major event activations, conduct wait staff training programs, and support local sales force.Work with local wholesaler network to develop programs to drive trial, velocity, volume, and distribution of company brands. Work directly with distributor personnel to educate sales force and enhance focus on HUSA brands.Launched Better Beer Account program in 2011, identifying top draught accounts and managing dedicated budgets. Secured 45 new draft placements (goal of 36); exceeded POS/Visibility (163%) and Features/Activations (174%) goals. Received 125% bonus payout for exceeding all assigned goals under allocated budget.

Managed all aspects of marketing, merchandising, and sales for major beer importer in Las Vegas market. Primary brands included Newcastle Brown Ale and Kronenbourg 1664Worked closely with local wholesaler to ensure that company's marketing plans and sales goals are executed successfully. Responsible for design and implementation of sales and display incentive programs to achieve distribution and sales goals. Responsible for negotiating direct sales in the market; training sales reps through ride-alongs; and executing wait staff training programs that promote "Better Beers" and the profitability and growth of imports and craft beers.Consistently produced excellent growth of Newcastle Brown Ale brand; sales increased by 48% in the Las Vegas market from 2004 (169,016 CE) to 2007 (250,126 CE); Newcastle became the #1 imported draught beer in Las Vegas in 2006.Turned around declining sales trend of Newcastle Brown Ale draft from -3% in 2004, growing sales from 79,345 CE's in 2004 to 93,890 CE's in 2007, an increase of 18%. Improved distribution by 63 draught accounts from 2005-2007.Improved distribution of Kronenbourg 1664 from 44 accounts to 66, and increased sales by 51% during tenure.

Oversaw marketing, merchandising, and military sales in territory for major distilled spirits broker with primary product lines including Allied-Domecq, Barton Brands, Shaw-Ross Imports, Skyy Spirits, and McCormick Distilling.Instrumental in development of new military sales division formed in 2000 resulting in additional $1.2 million in annual sales.Achieved exceptional distribution of company brands for on-premise market, incorporating creative promotional strategies to meet objectives within the framework of restrictive ABC state regulations.Conducted extensive P-O-P merchandising in retail stores and restaurants, coordinated all aspects of direct sales to military accounts, and executed on-premise promotions and marketing efforts.Selected to hire, train, and supervise off-premise merchandisers to service Northern Virginia ABC stores.NOTE: Company also traded as Lyn Luck Enterprises and Empire Brokerage during tenure.

Public Address Announcer for minor league hockey franchise. Responsible for game day PA duties and hosting on-ice intermission activites. (Part-time position)