Smart Edition Media publishes test prep content for a broad range of professional, certification, and entrance exams across many professions and industries. Smart Edition Media uses a blend of content in multiple formats including print, online learning, video, and apps to help you study smarter and more efficiently in whichever format you prefer to learn in. Smart Edition Media was founded by John Wynne who comes from a family of test prep publishers with over 25 years of experience publishing high-quality test prep content.

Started as inside sales rep and was promoted to outside enterprise sales in a growth stage start up that was acquired by Salesforce for $100MIdentified, prospected, and qualified new B2B opportunities selling to marketing and product development teamsManaged all aspects of the sales cycle including; qualifying opportunities, developing a sales strategy, coordinating sales team resources, final negotiations and closing business.Experience in consultative, enterprise solutions selling for complex big data marketing softwareExpert in digital channel optimization using big data including behavioral analytics, segmentation, and delivering targeted 1:1 personalized experiencesFormed two new verticals: financial services including insurance and media publishing

Oversaw the direct sales channel driving 175% revenue growth meeting a $1.7M sales target in FY13Strengthened strategic selling relationships with key authors and corporate teams by proactively seeking out sales opportunities using their existing platform and networksCoordinated global product launches with international sales and marketing teams in the UK and India Authored and distributed weekly sales reports to senior management that tracked progress, trends, issues and roadblocks to ensure that goals were met or exceededFacilitated relationships with corporate learning and higher education teams to facilitate cross channel sales resulting in increased revenues for all three business unitsBuilt and developed an industry first bulk ebook sales solution as a key team member of the HBR.org ecommerce teamAdvised and consulted corporate clients on how to best include print and digital content into their marketing activities as well as internal learning and training programs.

XAMonline is a $3M Publisher of over 300 teacher certification study guides Developed and grew a 10-year old family business by 460% from $650K to $3M in revenue while increasing staff from 4 to 10 employeesSupervised staff including marketing, web development, business development, and four inside and field sales representativesTargeted and executed state and regional sales and marketing campaigns to colleges and universities in the U.S.Identified and closed new business with major book retail chains as well as online retailers resulting in seven key account wins totaling $2.4M in yearly revenueManaged seven national book retail accounts and expanded market reach in those areas resulting in stronger account relationships and increased sales volumeCoordinated the building and online marketing of an e-commerce website retailing over 800 products with $250K in yearly revenueCreated and implemented a digital sales strategy resulting in the addition of multiple distribution channels increasing sales to online retailers and libraries Collaborated with web development companies to create eBooks and cloud based interactive learning platformsDeveloped yearly and quarterly sales plans which included sales forecasts and key performance indicators that helped contribute to top line revenue