Marketing Intern
- Tracked and analyzed clickstream data through Google Analytics to understand how customers would react to different promotion messaging and leveraged learnings to improve online campaign performance
- Conducted research on tourists’ preferences with payment methods, visiting timings and ticket combinations to adjust marketing strategies to support ticket vendors
- Proposed new marketing strategies based on research results and presented it to senior leadership, which successfully improved the company’s revenue and profitability by 15% in the 2017 holiday season