Marketing Intern
• Tracked and analyzed clickstream data through Google Analytics to understand how customers would react to different promotion messaging and leveraged learnings to improve online campaign performance • Conducted research on tourists’ preferences with payment methods, visiting timings and ticket combinations to adjust marketing strategies to support ticket vendors• Proposed new marketing strategies based on research results and presented it to senior leadership, which successfully improved the company’s revenue and profitability by 15% in the 2017 holiday season