• Apply product knowledge, market analysis, and field expertise to drive nearly $1B in annual data center storage revenue• Design and execute sales training and related programs• Engage sales team including regional directors, account executives, and sales representatives and their customers on large, strategic opportunities• Collaborate with marketing, sales, finance, and product group teams to drive future product and solutions roadmap

• Create, write, and otherwise develop messaging that promotes Dell EMC PowerEdge server portfolio, peripherals, and OpenManage tools• Conduct sales and customer training, develop online campaign material, tools, and contribute to forums to lead and foster direct customer communications• Produce videos, webinars, blog posts, and field/tech guides relating to server software, system management, and power & cooling technologies• Design and execute launch campaigns, build sales and partner product roadmaps and briefing presentations, and manage alliances with launch partners.

• Built and led team responsible for creating Freescale’s first iPad app. Managed both internal IT team and external front-end development contractor as well as related marketing programs.• Managed Freescale’s global embedded software marketing efforts: collected and published extensive documentation and training material covering developer tools, run-time software and related solutions.• Elected to Power.org (joint industry alliance) marketing committee chair. Managed ongoing activities including development and promotion of tradeshows, webinars and press releases. Recruited new corporate members to Power.org in this role as Freescale’s representative.• Developed promotions and marketing campaigns supporting software solutions from Freescale’s third-party partners.

• Guided development of and marketing for embedded software design and development tools supporting $800M/yr. sales of Freescale’s Power Architecture family of processors.• Led cross-functional development teams for both CodeWarrior development tools (USA and Romania) and Linux support packages (USA, EMEA and China).• Conducted customer briefings, sales training events and tradeshow presentations.• Developed long-term product plans to ensure compelling products enabling Freescale silicon wins.• Built training and marketing materials for use by Freescale and channel sales teams.