* Lidero la estrategia de marketing y la implementación de varias tácticas inbound y outbound para la captura y generación de demanda, para más de 10 tipos de soluciones empresariales, en toda la región Hispanoamericana.* He aumentando el valor del pipeline de ventas en 2.5x en los últimos 3 años mediante la planificación y ejecución de las actividades de mkt, en coordinación con equipos internos y proveedores externos.* Planifico y coordino la ejecución de: diseño web, SEO, SEM, PPC, email marketing, content marketing, social ads, social selling, event marketing.* Gestiono la relación con los equipos de marketing de los partners fabricantes y/o re-sellers en el mercado internacional.* Lideré el re-branding de la marca para fortalecer su posicionamiento (#1 en dos categorías en el mercado local).* Asesoro a los líderes de producto sobre cómo aumentar su impacto y participo en los comités de alta gerencia en temas de planificación.* Responsable de comunicación corporativa tanto interna como externa.-------------------------------------------------* I lead the marketing strategy and the implementation of various inbound (SEO, RRSS, email mkt) and outbound (SEM, PPC, Sales Play, events, webinars) tactics for demand capture and generation, for more than 10 types of business solutions, throughout the Hispanic American region.* I have increased the value of the sales pipeline by 2.5x in the last 3 years by planning and executing mkt activities, in coordination with internal teams and external providers.* I led the company´s re-branding to strengthen its positioning (#1 in two categories in the local market).* I developed a successful go-to-market strategy to enter the RPA market. Currently, one of the main providers in the local market.* I develop the brand and communication strategy both externally and internally.* I advise product leaders on how to increase their impact and I participate in senior management committees for business planning.

Como consultor, analizaba el potencial de negocios de los clientes para proponer un estrategia integral de marketing digital, que cubría diferentes canales de acuerdo a sus necesidades y objetivos de marca y negocio.Incrementé pedidos y ventas para clientes a través de la gestión de sus redes sociales (Facebook y Facebook Ads). Entre los principales clientes se encontraban empresas de servicios de comida e inmobiliarias.---------------------------------------------As a consultant, I analyzed clients' business potential to propose a comprehensive digital marketing strategy, covering different channels according to their brand and business needs and objectives.I increased orders and sales for clients through the management of their social networks (Facebook and Facebook Ads). Among the main clients were food service companies and real estate agencies.

Como consultor independiente:* Gestioné un equipo comercial y de promotores ubicados en diferentes ciudades del país para brindar servicios de trade makerting.* Lideré el desarrollo de una plataforma de software para el análisis de datos recolectados en puntos de venta. Como resultado, los clientes incrementaron los pedidos de sus clientes entre un 10 y un 30%.-----------------------------------------------------------As an independent consultant:* I managed a commercial and promoter team located in different cities in the country to provide trade makerting services.* I led the development of a software platform for the analysis of data collected at points of sale. As a result, clients increased customer orders by 10-30%.

En sociedad, construí desde cero el negocio de procesamiento y venta de carne de cordero. Planifiqué y ejecuté estrategias comerciales, incrementando los ingresos entre un 20 y 30% anual, obteniendo una participación de mercado del 20% en los primeros dos años. Desarrollé una marca apreciada en el mercado local, garantizando además la continuidad operativa.Entre mis principales responsabilidades estaban:* Planificación estratégica de negocios: diseño del modelo de negocios; estrategia de posicionamiento; análisis de mercado; pronóstico de ventas.* Implementación de marketing táctico: canales de venta y promoción.* Desarrollo de producto: diseño; precios; empaque.* Gestión de ventas.* Planificación financiera.* Otras tareas administrativas.----------------------------------------------------------------------In partnership, I built the lamb meat processing and sales business from scratch. I planned and executed commercial strategies, increasing revenue between 20 and 30% annually, obtaining a 20% market share in the first two years. I developed a brand appreciated in the local market, also guaranteeing operational continuity.Among my main responsibilities were:* Strategic business planning: business model design; positioning strategy; market analysis; sales forecast.* Tactical marketing implementation: sales and promotion channels.* Product development: design; pricing; packaging.* Sales management.* Financial planning.* Other administrative.

I served as business consultant to the Directors of the company, in aspects such as restructuring departments, processes efficiency, marketing strategy and sales&marketing planning.

Responsible for establishing corporate marketing strategies, developing and executing marketing activities in order to reach the company goals, in terms of sales contribution and brand equity. The primary areas of responsibility were: marketing communications -which include advertising and promotion- product development, pricing and market research.Ecuafranq is a growing medium company in the Food and Beverage industry.

A growing medium company dedicated to the development, sales and consultancy of promotional items for advertising and brand promotion.Responsible for brand equity development, web site`s functionality, traffic analysis and improvement, development of POP advertising material, development of sales tools (catalogs, brochures, price lists, etc.) for account executives, coordination with BTL and PPRR agencies for social media campaigns, sponsorship research and evaluation, budgeting.

Development of advertising and sales strategies for this Movie&Anime Rent Store; Inventory, Budgeting, Personnel Management.