Hired to provide marketing, design, and consulting services. Diversity of work includes agencies, B2B, and B2C industries such as retail, auto, real estate, building materials, manufacturing, home services, and hospitality.• Developed branding and product marketing strategies• Managed multi-channel campaigns including digital advertising, video, social media, and email newsletters• Designed and developed corporate websites, e-commerce stores, and landing pages• Wrote lead-generating, conversion-focused copy for websites, products, digital ads, and print collateral• SEO strategy, analysis, implementation, and consulting• Corporate logo design

Created and managed national account-based, B2B marketing campaigns that facilitated sales and business development goals for the largest centrally-managed roofing company in the United States.• Managed numerous brand awareness and lead generation advertising campaigns• Researched, monitored, and reported on analytics and market/competitive intelligence to ensure relevance and develop future marketing strategies• Developed and executed a comprehensive social media strategy that dramatically increased brand awareness and improved SEO• Led and collaborated with CEO on corporate relocation and rebranding campaigns• Developed, designed, and managed company websites and landing pages• Developed and wrote industry-focused articles, videos, and collateral includingsell sheets, pitch decks, and educational presentations for Walmart and Michelin• Developed new corporate and product logos, slogans, taglines, and style guide• Spearheaded the integration of email marketing software into Dynamics CRM• Developed and managed multiple email marketing campaigns• Managed public relations and media relations• Wrote external and internal marketing communications• Led the selection, contract negotiation, integration, training, and management of various SaaS platforms such as LinkedIn Sales Navigator and Conga Collaborate• Designed and developed the company’s ecommerce store for employees• Organized and managed industry association memberships and tradeshowactivities including marketing, sponsorships, booth design, and negotiating fees• Collaborated with CEO, Sales, Training, HR, and IT to achieve company goals• Optimized budget by negotiating terms and fees with vendors and suppliers• Hired and managed a team of freelancers and developers• Managed advertising agency and vendors

Developed and managed national B2C marketing campaigns, increased brand awareness, and drove direct sales for the premier manufacturer and online retailer of hardwood decking and exotic lumber in the U.S.• Hired and directed an in-house creative team located in Sarasota, Los Angeles, and Buffalo facilities• Lead copywriter for websites, ecommerce, landing pages, social media, catalogs, videos, articles, digital and print ads• Ensured SEO compliance for over 25 websites• Established and managed social media accounts including Facebook, Instagram, Twitter, Houzz, and YouTube• Conceptualized and produced video campaigns including how-to’s, product, project showcase, and DeckBusters• Established, designed, wrote, and managed email campaigns• Organized and supervised project showcase video shoots in multiple locations including Los Angeles, Atlanta, and Miami• Conducted in-person interviews with customers about their personal experience with the company and products• Arranged and managed tradeshow activities• Led the design and construction of a 40x40 exhibit booth for the International Builders' Show