Jessica Santos Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, Ca, Us

-118 link placements, 14.4% increase in traffic value and 13.29% increase in organic traffic for lifestyle client over 10-month period- Ideate, research and promote SEO-driven content to drive links, rankings and traffic- Project manage content end-to-end with stages including ideation, research, design direction, and promotion for various clients ranging from lifestyle to B2B- SEO recommendations and monthly reportingAbout Siege Media:Siege Media is a team of clever creatives, sharp marketers and savvy SEOs working together to create amazing content and make sure the world sees it.

San Diego, California, Us

Spring Valley, Ca, Us

– Secured morning news segment with Fox 5 San Diego to commemorate Snoice's second anniversary and recent "Best Desserts in San Diego" title awarded by CityVoter's San Diego A-List– Coordinated initial summer reading program with Bonita-Sunnyside and Spring Valley libraries to support reading in San Diego– Wrote press releases and media advisories, created media lists and clip chart, and populated calendar listings to inform media and customers about upcoming events– Supported store events with live audience engagement, live tweeting and Instagram stories– Conducted market research to support future outreach to intended customer marketsAbout Snoice:In 2015, SNOICE opened up as a pop-up bar in the corner of Kababayan Bakery, located in San Diego, California. It soon became popular enough that three months after opening, a deal was made to renovate the bakery and build a hole-in-the-wall shop. Since then, SNOICE has been striving to serve high-quality, fully customizable interpretations of Taiwanese-inspired shaved snow, Filipino-inspired halo-halo, and the ever-popular boba tea.

San Diego, California, Us

– Direct stakeholder outreach for SuperLoop Rapid construction in University City and ongoing support for Mid-Coast Trolley project including database management, door-to-door outreach, hotline management and graphic coordination– Assisted with public affairs outreach to publicize Montgomery-Gibbs Executive and Brown Field Municipal Airports Master Plans by researching media outlets, placing advertisements and coordinating venue logistics– Researched most affected stakeholders and contact information for each on behalf of multiple client construction projects– Proofread and drafted press releases, e-blasts, newsletters and fliersAbout Katz & Associates:Katz & Associates is a nationally recognized communication consulting firm specializing in issues-based communication programs for public and private sector clients. Founded in 1986, K&A is a certified Woman Owned Business Enterprise and Small Business Concern. From energy efficiency to water supply, to transportation issues and public health, to driver safety and sustainable communities, we maintain a firm commitment to providing communication programs that generate a steady flow of information to communities and create awareness about key issues – issues that are of critical importance to the well-being of our communities and to our lives.

San Diego, Ca, Us

– Created several informational health and news stories for Sharp Health News with one story reaching more than 191,000 people across print and digital platforms– Proposed and helped implement Volunteer Services Week social media campaign for both Sharp Chula Vista’s Facebook page and Sharp Healthcare’s Instagram– Researched and presented recommendations for social media gratitude campaign to recognize donors for the new hospital tower– Created fliers with Piktochart to celebrate National Volunteer Services Week and the Nurses Excellence Awards– Wrote pitches, press release and media advisories for local and national media to cover patient stories and to offer doctors as experts to educate the community– Used Meltwater to create media lists to find outlets and reporters that covered specific topics– Analyzed social media activity and created Facebook content based on analytics collected through Sprinklr to generate successful content based on data– Created master social media calendar for Sharp Chula Vista and Barnhart Cancer Center Facebook page to help organize their future social media effortsAbout Sharp HealthCare:Sharp has been widely acclaimed for its commitment to transform the health care experience for patients, physicians and staff through an organization-wide performance improvement initiative called The Sharp Experience. Under this initiative, Sharp’s vision is to be recognized by employees, physicians, patients, volunteers and the community as the best place to work, best place to practice medicine and best place to receive care.Sharp HealthCare is recognized for clinical excellence in cardiac, cancer, multi-organ transplantation, orthopedics, rehabilitation, behavioral health, women's health, home health and hospice services. The Sharp system includes four acute-care hospitals, three specialty hospitals, three affiliated medical groups, a health plan and numerous outpatient facilities and programs.

San Diego, Ca, Us

- Prepared community outreach plans for several library campaigns and events to increase student attendance to library-sponsored events- Managed and created content for Facebook, Twitter and Instagram to promote library events and services- Delivered weekly update videos via YouTube to inform students about library and campus-wide events- Compiled a master student outreach contact list to streamline outreach efforts- Created and executed mass outreach plan for library's expanded space for finals week through Associated Students presentations, mass email outreach, flier distribution and social media to increase student use- Engaged alumni and created content for the SDSU Library's "Top 10" web series to recognize most accessed SDSU theses and dissertations- Evaluated and reviewed current communication strategies to improve overall student messaging and enhance user experienceAbout SDSU Library and Information Access:The Library and Information Access supports the information, curricular and research needs of the university's diverse community through the a range of resources. The library is committed to information literacy, lifelong learning and creative endeavors in a welcoming environment.

San Diego, Ca, Us

- Conducted at least one tour per week whole to persuade admitted and potential students and families to choose SDSU and inform visitors about the university- Assisted day-of operations of numerous on-campus events, including: Commencement (Graduation), Family Weekend, New Student and Parent Convocation, Explore SDSU (Open House)Served as the Lead Ambassador for the College of Professional Studies and Fine Arts (PSFA) for New Student Orientation during the summer of 2015, winter of 2016 and summer of 2016- Supervised a team of about 10 Ambassadors and responsible for approximately 100 students each day- Assisted first-time-freshmen, transfer and international students with class scheduling and academic advisingAbout SDSU Ambassadors:The SDSU Ambassadors are the official student representatives, tour guides and orientation leaders of San Diego State University. This team is devoted to helping both prospective and new students make a smooth transition to university life.

San Diego, California, Us

- Wrote pitch to secure XETV news segment for Komen San Diego Row for the Cure- Wrote press releases, interview overviews and media pitches for organizations from various industries, including: entertainment, health, arts and culture- Assisted with live social media posts and media calls at Komen San Diego Race for the Cure and GI Film Festival San Diego- Created social media content to promote Mama’s Kitchen’s Pie in the Sky fundraiser- Tracked client news and mentions to quantify publicity and circulation value of media with CriticalMentionAbout Scatena Daniels Communications:Established in 2009 by Denise Scatena and Arika Daniels, our PR firm consists of professional team members who will be with you every step of the way through your campaign. Located in sunny San Diego, Calif., our media impact is worldwide. We have a roster of the best professionals available when we need them for photography, design, video production, or event management. We select our partners based on experience as well as like minded passions. This means you get the best of both worlds: a full-service PR team with the experience to get your brand seen, and access to some of the top professionals in the field.

San Diego, California, Us

- Coordinated San Diego Asian Film Festival (SDAFF) 2015 promotion efforts at San Diego State University through: flyer distribution, coordinating appearances at club meetings, acquiring groups to co-present films and contacting faculty and departments to inform their students and colleagues about the festival- Increased overall SDSU student attendance by acquiring two organizations to co-present films with a minimum of 10 attendees per group- Researched and compiled recommended strategies about sponsored Facebook content and reported findings to marketing manager to implement- Researched usage of past hashtags and current hashtags used for: leisure posts, arts and culture, other film festivals to generate hashtags for SDAFF 2015About Pacific Arts Movement:Pacific Arts Movement presents Pan Asian media arts to San Diego residents and visitors in order to inspire, entertain and support a more compassionate society.

- Rose from social media coordinator to co-marketing director within a year- Secured live news segment with KFMB (CBS8) to increase attendance and exposure- Managed content creation of all social media outlets (Facebook, Twitter, Instagram) with marketing team to promote inform attendees about the festival- Created event press releases to promote event to local community- Collaborated with committee to create fliers and posters that were distributed physically and digitally to inform local community about event- Assisted with day-of operations, setup and break down to ensure a safe and successful eventSocial Media CoordinatorFebruary 2014 to January 2015- Generated daily posts across Facebook, Twitter and Instagram to increase awareness for potential attendees- Updated outdated media lists to target specific, local news groups with an interest in our event- Crafted event press release to promote the festival to the community- Presented event to campus clubs to increase attendance and acquire volunteers- Assisted with day-of set up, operations and tear down of festival to ensure a safe and successful eventAbout Filipino Sun Festival:The Filipino Sun Festival was Mira Mesa's newest festival to celebrate and promote Filipino and Filipino American pride, culture and heritage through activities and educational programs. It welcomed a crowd of more than 5,000 attendees in its inaugural year in 2014.

January 2015 to July 2015- Rose from marketing assistant to assistant director within a year- Collaborated with marketing director and marketing team to create strategic marketing plan for 2015 FilAmFest- Managed content and distribution of the e-newsletter to inform attendees of upcoming festival- Generated content and tracked analytics for all social media accounts (Facebook, Twitter, Instagram, YouTube) to gauge effectiveness of posts- Created key messages and copy for emails, presentations kits and more to prepare materials for future distributionMarketing AssistantMay 2014 to October 2014- Managed Twitter account through content creation and audience engagement to increase followers and overall awareness of the festival- Assisted content creation for Facebook, Instagram, website and newsletter to entice varying audiences to the festival- Conducted online research to find news contacts and potential partner events to prepare for media relations and outreach efforts- Crafted and edited several press releases to increase publicity of the festival to the community- Tracked digital engagement with Google analytics and platform insights to track success of social media posts- Assisted with day-of festival set up and operations to ensure a safe and successful eventAbout FilAmFest:FilAmFest is the Filipino American Arts & Culture Festival. It is the largest intergenerational arts and cultural event in the County of San Diego. It will celebrate its 11th year in 2017. FilAmFest continues to grow through the years and consistently draws over 15,000 attendees every year.

- Helped create a marketing campaign for assigned clients to organize an effective plan for the course of the internship- Generated and followed up leads for clients to build strong relationships with potential customers- Increased overall traffic, follows, likes and overall engagement for all clients across all social media platforms (Facebook, Twitter, LinkedIn) to heighten each client's awareness level and increase potential for new customers- Utilized and generated analytics and written reports with SocialReport.com and parent site analytics tools present results to client and provide recommendations*Previously SocialTurtles Marketing

– Researched effectiveness of SDSU’s university-wide smoking ban for its one-year anniversary– Interviewed Chipotle’s corporate spokesperson to dispel student rumors about non-participation in student meal plans- Wrote one to two articles every week for printAbout The Daily Aztec:The Daily ­Aztec is San Diego State University’s independent student newspaper, serving a student population of almost 32,000 and a faculty and staff population of more than 9,000. The Daily ­Aztec strives to be a resource for all members of the SDSU community with the news, entertainment, information and advice they need to make their experience as Aztecs the best it can be.