Joseph S. Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, New York, United States

New York, New York, United States

Account and project management lead for Budweiser. Responsible for content and photoshoot planning, leading daily project team stand-up meetings, account oversight, budget allocations, and resource allocation for creative and strategic workflows.− Defined brand needs, outlined scope of work, developed timelines, and lead cross-functional teams to ensure projects were executed according to brand standard, leveraging digital metrics and sales data to inform marketing executions− Oversaw creation of integrated campaign toolkits for regional activations, inclusive of OOH, PR, social and digital assets, and event support− Developed updated processes to simplify workflow and drive efficiencies including content creation processes, as well as branded merchandise production processesScope: Integrated marketing campaigns, TV commercials, social media, product/packaging development, brand communications, brand guidelines, strategic development, traditional and digital media, web development, photoshoots, trade and sales collateral

New York, Ny, United States

Project lead for in-house Trade Marketing team. Responsible for hiring and developing Creative team, as well as development of departmental standard operating procedure and rollout of tech solutions.− Supported the Field Trade Marketing and Sales teams for Anheuser-Busch Craft breweries. Grew roster from 3 accounts to 15 accounts− Oversaw timelines for Trade Marketing program deadlines, ensuring that all teams submitted briefs, developed and produced collateral according to program milestones− Oversaw integration of account roster and team members acquired through acquisition of Craft Brewer’s Alliance merger. Developed new ways of working to meet the needs of the acquired business; inclusive of staffing integrations, structural shifts, and process adjustments− Staffed Creative and Strategic project teams including hiring, onboarding and development; growing team from headcount of 4 people to headcount of 12Scope: Trade marketing, OOH, field marketing, marketing operations, program management, process development, tech rollout and support

New York, New York

Responsible for creation of all marketing assets + photoshoot planning. Managed Creative department, project management and production.− Streamlined cross-channel processes to facilitate efficient workflow, while monitoring progression and adjusting project deliverables, altering workflow in consideration to changing priorities− Partnered with external vendors and collaborators to deliver projects efficiently with optimized costs. Sourced new partners and suppliers, oversaw quality control and final delivery− Quality reviewed all deliverables to ensure execution met brand standards and project goals– Responsible for team assignments and resource allocations, assigning work based on project need and required skillset, adjusting workflow as scope-of-work developsScope: Department management, process development, UI design, branded collateral, logo development, integrated campaigns, content management, digital look-books, email cadence, video content, digital outdoor, branding, printed collateral, OOH, social content

New York, Ny

Marketing account manager overseeing seasonal integrated campaigns, photoshoots and content planning. Partnered with creative marketing, production, and cross-functional business partners to affect creative marketing strategy and marketing-driven sales.− Managed $15M+ project budgets annually, implementing efficiencies through workflow optimization. Partnered with C-level executive suite, adjusting project execution according to sales goal and depth of inventory− Developed cross-functional processes to drive alignment of integrated campaigns across channels. Strategized marketing executions, utilizing metrics and insights data to affect brand messaging to maximize advertising exposures and product salesScope: Integrated campaigns, digital look-books, email cadence, video content, digital outdoor, OOH, branding, print and traditional media

New York, Ny

Designed and managed production of in-store branded marketing and visual elements for clothing and lifestyle brands.– Managed production of retail environments: in-store fixtures, lighting, flooring, furniture, signage, and prop fabrication– Interfaced with engineers, making necessary design alterations per production and brand standards– Designed visual elements, training directives, business development and acquisition materials – Conducted weekly production meetings to track deliverables and resolve complications by implementing resolutions with focus on brand guidelines and in-field experience– Maximized budgets by utilizing cost-saving materials and finishes; negotiating for competitive pricingAccounts: Calvin Klein, DL1961, Skullcandy, Foot Locker, Southern Tide, Michael Stars, Destination Maternity, Pea in a Pod, kensie, KUT from the Kloth

New York, Ny

Coordinated brand development projects, campaigns, photoshoots, special events, runway shows and market presentations.– Coordinated projects from conception to completion by serving as the liaison between client, creative, production, vendor, venue, and supplier– Created pitch decks, compiled contracts, and determined budget allocations – Managed finances, tailored creative execution to budget, developed cost reports, compiled team expenses, tracked final job reconciliation and payment confirmationsAccounts: Givenchy, Celine, Diesel, The Wall Street Journal, Zimmermann, Parsons, The Elder Statesman, Ssense, Architizer, Chaiken, White

Wappingers Falls, Ny

I oversaw the acquisition and retention of customer accounts by training and developing a ten person team to drive marketing and sales initiatives. I was responsible for compiling regional sales data reports and for training employees at store openings.– Oversaw the acquisition and retention of accounts by developing team members to provide effective client service– Analyzed ROI, utilizing P&L and sales data reports– Coordinated with regional and zone management to ensure execution of home office marketing and customer care initiatives- Increased revenue through management with client focus