Digital Marketing Manager (Middle)
Rerise Communication - "Ооо Рерайс"
Москва, Москва, Россия
Advertising:• Development of brand & performance digital strategies for brands (annual / flight)— Brand awareness — Performance — Communication • Mediaplanning — Digital— OOH / In-door— In-app• Mediabuying— Social Networks - FB/IG, VK, MyTarget, Youtube, Tik-Tok— SEA - Yandex, Google— Programmatic / Video Programmatic / In-app— Sales-house (GPMD, IMHO, Omega etc.) — CPA - working with affilate traffic— Seeding - direct & platforms— OOH / In-door (Vostok-Media, Yandex)— In-app (Yabbi, FB / FAN / IG, UAC, MyTarget)__________Analytics:— Competitor analysis (smm, web, info field)— Audience analysis (5W, The theory of generations, Censydiam, Archetypes of Jung, Barriers-Drivers, Insight)— SWOT, PESO, ABC, A/B-testing, Split-testing— Сohort analysis— AС Analytics__________Mangement:• Staff management (up to 6 people)• Preparation of reports• Preparation of presentations• Problem statement• Preselling, confcalls, meeting__________Additionally:• Understanding the work of the SEO channel (Yandex / Google)• Optimization of an AC based on the unit-economy model• ROI/ROMI optimization of AC• Working with ORM• CJM Development• Development of Omnichannel communications and activations (Online-Offline / ROPO)
