James Bardwell Ii Email & Phone Number

Bethesda, Md, Us

• Developed and executed successful, go-to market strategies for W Hotels brand; responsible for amplifying global brand relevance through cross-functional initiatives• Led execution of first global brand campaign in five years, aimed to signal change and shift brand perception, with total spend of $4M+ (set to launch Q4 2024); oversaw creative development and production, agency management, talent direction, paid media (with Condé Nast media buy), continent amplification, and more• Oversaw marketing strategy across the brand and portfolio of hotels, with an emphasis on global halo and transformation openings, ensuring property pull through of brand’s new direction; led hotel positioning workshops at W Austin, W Hoboken, W Dallas, and W Punta Cana (the brand’s first all-inclusive location); managed and executed Asia market tour to host positioning workshops at three key hotels to energize Talent and educate on the brand’s critical multi-year evolution• Led the brand’s global all-inclusive market entry strategy development and deployment, collaborating with cross-discipline leaders ahead of launch in 2025 (e.g., entertainment guidebook, retail strategy and concept, brand operations playbook, mobile app framework, and more)• Served as ‘Global Editor in Chief’ – the link between the global W Hotels brand team and key stakeholder groups; developed and reviewed all communications to ensure consistent and on-brand messaging• Led visual identity direction and pull through across branded touchpoints at global, continent, and hotel level including collateral, photography and videography, and more• Served as liaison to continent leads and hotel marketing leads on brand and marketing strategies and brand pull through• Managed 9.5M+ brand marketing budget with finance, social and content, public relations, paid media, and partnerships• Garnered 52 social and global hospitality awards, 10.9B+ in PR impressions, no.1 engagement rate on social amongst company's luxury group

Bethesda, Md, Us

• Developed and led execution of global public relations and communications strategies for eight premium brands within the Marriott Bonvoy portfolio that built awareness and generated demand. Brands included Autograph Collection Hotels, Tribute Portfolio, Westin Hotels & Resorts, Renaissance Hotels, Le Méridien Hotels & Resorts, Marriott Hotels, Sheraton Hotels & Resorts, and Delta Hotels by Marriott.

Bethesda, Md, Us

• Co-developed and executed global public relations and communications strategies for brand portfolio (with a specialization on 18 Premium and Select brands) to build awareness and generate demand; efforts include global marketing campaigns, all-inclusive portfolio, and creative storytelling via bundled news• Co-created and deployed communications efforts on new go-to-market language for Marriott Bonvoy, driving affiliation and deeper understanding of the travel program

Bethesda, Md, Us

• Co-developed and implemented global public relations and communications strategies for company’s next Gen lifestyle brands – AC Hotels, Aloft Hotels, Element Hotels, and Moxy Hotels• Authored and reviewed various press materials, including releases and media briefings for executives• Managed multiple agency relationships to ensure success and alignment of all initiatives• Delivered on global marketing campaigns and brand program initiatives (e.g., garnered 2.3 billion PR impressions for global Live At Aloft Homecoming Tour)• Oversaw development of integrated public relations toolkits for global hotel use that support rapid growth and elevate local public relations activities• Worked cross-functionally with internal disciplines and departments throughout the organization to enhance, develop, and maintain public relations programs and strategies• Increased awareness of buzz and content initiatives internally, by creating internal communications, and working with internal stakeholders and their various communication channels

Bethesda, Md, Us

Bethesda , Md, Us

• Led public relations and communications strategy for Forbes Travel Guide Five-Star and AAA Five Diamond hotel; developed external and internal repositioning for pre, during, and post multi-phase reawakening (renovation) of hotel• Developed partnership with design firm to strengthen narrative and utilize for media opportunities in expert positioning; collaborated with branding agency on concept for new cocktail lounge• Exceeded annual social influencer measurement goal through engaging with highly influential content creators; finished 1st in the Northeast and 6th globally in 2017 (metric then discontinued)• Effectively managed public relations agency and media relations resulting in high caliber national coverage including VOGUE, Harper’s BAZAAR, Departures, and Travel + Leisure (results increased YoY 2017-2019)• Developed and managed partnerships with brands such as Kings County Distillery, ABRAMS, and Antica Farmacista; executed brand-level partnerships through media activations including Saks Fifth Avenue and Asprey Cocktail Trolley Tour• Created social media media strategy, leading to launch and management of Instagram and Facebook channels• Developed copy and redesigned hotel website user experience• Redeveloped crisis communication plan to redefine procedures and guidelines

New York , New York, Us

• Conceptualized and executed dynamic public relations campaigns for clients, consistently securing high-caliber media placements (i.e. Robb Report, New York Post, Elite Traveler) through proactive media pitching and one-on-one interaction with top-tier journalists• Successful launches and grand openings of Mandapa, a Ritz-Carlton Reserve (Ubud, Bali); The Ritz-Carlton, Bali in 2015; The Ritz-Carlton, Budapest in 2016; and re-launch of The Ritz-Carlton, San Francisco by securing high impact media placements in Travel + Leisure, The New York Times, Modern Luxury, and more• Executed intimate to grand-scale media events, as well as six coverage-generating press trips through developing, planning, and coordinating with client, and securing and hosting top-tier journalists• Assisted with new business proposals by contributing ideas for creative programming, strategic planning, and design work• Launched both Agency Instagram accounts and co-lead strategic efforts; followers tripled• Oversaw the development and execution of The Agency’s Internship ProgramDuring role, TBA client work included: Los Angeles Tourism & Convention Board; The Ritz-Carlton; Enchantment Group; Belmond El Encanto; Park Hyatt New York; The Ritz-Carlton, San Francisco; The Ritz-Carlton Key Biscayne, Miami; The Ritz-Carlton, Budapest; Beautiful Destinations; Omni Tucson National Resort; Omni Scottsdale Resort & Spa at Montelucia; Loews Hollywood Hotel; Arizona Office of Tourism; Marriott x NCAADuring role, Blackbird PR (Agency's lifestyle subsidiary) client work included: The Ritz-Carlton properties (Bali; Kyoto; Tokyo; Hong Kong; Shanghai, Pudong), Ritz-Carlton Reserve properties (Mandapa in Ubud; Dorado Beach in Puerto Rico)

New York , New York, Us

New York , New York, Us

New York , New York, Us

New York , New York, Us

St Andrews, Fife, Gb

• Excelled in fine dining restaurant and bar through tailored, detailed attention to customers realizing repeat and referral guests. • Served as liaison to Kohler CEO during his multiple visits to the resort; oversaw itinerary• Collaborated with the Sales & Marketing Dept. on brainstorming, designing, producing, and executing marketing strategies for the property

Tallahassee, Florida, Us

• Organized Oversight Governing Board meeting for a U.S. Department of Education contract to Florida State University ($37,400,004, ED-IES-12-C-0011)• Managed logistics for 150-200 person monthly events at sites throughout the southeastern United States; including preliminary site selections, site visits, contract negotiations, group travel arrangements, on-site primary coordination, and event follow-up• Coordinated development and dissemination of brand recognition and research to practice transnational products

Bethesda , Md, Us

• Created and implemented Guest Relations Manual for future interns and employees• Participated in operational and management aspects of the hotel• Lead and presented in individual and group projects throughout the summer• Shadowed managers and other employees in Front Office, Guest Relations, Housekeeping, Club Lounge, Sales, Catering, and Human Resources

Tallahassee, Fl, Us

• Assisted new students and family members during the process of transitioning to a higher education institution, and act as a liaison and role model for the university.• Welcomed first-year, non-traditional, and transfer students and their families with academic support services, educational opportunities, policies and procedures, and campus services & resources.• Participated and assisted with the organization, planning, and implementation of orientation activities for six weeks during May and June, and throughout the fall semester.• Facilitated group discussions and meetings with students on the knowledge of the university's many opportunities

Bachelor Of Science - Bs, Hospitality Management

Education record