europath is a startup in the field of internacional education. Our headquarters are located in the charming city of Heidelberg, Germany. As a Country Manager, my primary role is to spearhead sales efforts within Colombia. I lead market analysis initiatives to identify opportunities and devise effective sales strategies. I build and nurture a high-performing sales team, guiding them towards achieving ambitious targets

American School Way was chosen by the Financial Times as one of the 1000 fastest growing companies in the Americas, due to the adoption of new digital strategies that led to sustained growth and that are part of my portfolio. During 2 years working for ASW, I achieved a superlative increase in sales, designing high impact digital marketing campaigns.I founded the marketing area of the company, using an internal agency model that would perfectly fit the needs of the institution by creating 9 positions.My portfolio of strategies for this company is extensive and includes various techniques including:• Intensive use of e-commerce for the online sale of the B2C virtual English course.• Use of influencer marketing, a campaign that achieved record sales of 8 million dollars in 2 months and was a milestone in a medium-sized company in full expansion.• My digital campaigns were chosen as success stories on Facebook for the entire region. Increasing the perception of added value of the service by linking students to the bilingual labor market through alliances with the largest BPO in the world.• Innovation with virtual and augmented reality and the use of public relations to generate SEO

I worked and lived in China for 6 years, which gave me a global vision of marketing. I was a leader and part of multidisciplinary teams with different business cultures.The Canton Fair generates 262.3 million dollars each season. As Business Development Manager, I was in charge of managing the connections between the countries of Latam and China in aspects of foreign trade. To do this, I implemented a wide variety of digital marketing and paid media strategies in combination with our own B2B e-commerce platform e-cantonfair.com (owned media). I managed the advertising budget in all the countries of the Americas. My role most relevant was managing the company's B2B e-commerce strategies.Some references to my work in the Chinese press in the following links, the translator must be used:• Summit on the Value Chain (Dalian, China). http://finance.sina.com.cn/roll/20150929/094523378426.shtml• How traditional companies rely on big data platforms to transform themselves.https://www.tnc.com.cn/info/c-013005-d-3541769.html• Cross-border electronic commerce provides a new foothold. (Zhongshan, China).https://weibo.com/p/1001603879310128725785

Lead the company from a marketing point of view with special attention to B2B e-commerce between the Asia Pacific region and Latin America, taking advantage of free trade agreements between countries focused on building materials.• Manage the marketing budget.• expert e-commerce• content creation and endomarketing• Be customer-centric• Hands-on experience with CRM and SEO tools such as Google Analytics, Google Adwords, HubSpot, WebTrends, etc.• Social Media SNS advertising strategies and earned media• Deep knowledge of big data analysis.• Periodically produce and submit report

My area supports existing business units through the generation of added value, developing new products using the technological capabilities installed in the company, to grow the digital channel and online sales. One of my most strategic roles was to create several Mobile Virtual Network Operators (MVNOs). Personalization of applications and content in communication equipment for several of the most important clients, such as the military forces and the national pólice.

I was responsible for the digital marketing of this mobile operator, which translates into budget management and the correct implementation of SEO, SEM and paid digital advertising in social media and programmatic. In total 4 years of experience managing contracts with digital advertising agencies, media agencies and content generation companies, as well as the implementation of various types of digital marketing strategies in one of the most capable marketing area in which I have worked. , since it had to be competitive in a market with big players, which forced us to be very proactive and recursive.One of my greatest achievements was the creation of the 100% online value-added program www.clubavantel.com that leads an extensive commercial network of more than 8,500 companies that provided an e-commerce and marketplace space to the company's customers. This project later propelled me to become the company's head of new business. During this period I was a spokesperson for the company at multiple events nationwide.

I have been a university professor, specialized in dictating lecture to students of journalism, media, advertising and marketing about: Creation of tribes and virtual communities on the Internet. e -marketing in mobile phones and communication strategies.Some of the universities where I taught are:• UDES University www.udes.edu.co/• Universidad Pontificia Bolivariana: Faculty of Continuing Education area the UPB in related to electronic marketing. www.upb.edu.co/• Universidad de la Sabana, Diploma in Management of ICT for Strategic Communication www.unisabana.edu.co/

My responsibility was to manage providers to facilitate the purchase of value-added services to be implemented and later marketed on Movistar's telecommunications platform. I am an expert in the management of digital marketing strategies and B2C content sales through mobile phones. I was also responsible for the adaptation and proper use of the movistar online brand and in charge of the correct marketing of content from integrators and aggregators (VAT).One of my biggest responsibilities was launching the movistar website in Colombia, replacing Bellsouth's online operation.

Coordinate marketing and advertising strategies in the technology wholesale channel,for the brands: Samsung Kodak, Genius, BenQ, Imation, Simpletech and HP. Handled the press, markets research, CRM, and loyalty plan. Work in conjunction with marketing areas of the largest technology manufacturers in the world and management of cooperative funds that manufacturers gave to the channel to pay for marketing actions. Management of advertising and PR agencies at the same time I managed the relationship with suppliers such as advertising agencies and PR.

Winner of the Business Ventures 2002, creating an Internet firm, based on a social network for professionals careers related to communication and design. This Business Ventures was sponsored by Incubar Colombia and several universities such as Politecnico Grancolombiano and Universidad Gran Colombia.

I was part of the .com boom at a very early age, my first experience in marketing was precisely with starmedia.com where I had the opportunity to develop and implement a marketing plan for the penetration and positioning of a dialup connection Internet software "Gratis 1 StarMedia, when the industry still connected using modem.