Jessica Craig Email and Phone Number
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As a passionate Digital Marketer with over 20 years’ experience, I specialize in leading teams that develop data-driven strategies to amplify enterprise channels, drive engagement, and boost conversions. My expertise spans across various channels, including SEO, SEM, email marketing, content marketing, paid advertising and digital customer experience. I am particularly adept at using analytics to refine strategies and maximizing ROI. Throughout my career, I've had the privilege of working with various technologies and teams to help the company achieve their goals. I love that my career has given me the opportunity to be in a constant state of learning from the latest trends and tools to all the new technologies that have emerged throughout my career. I have become a self-proclaimed data nerd in the last decade and focus a lot of my teams efforts on data strategy.
Caterpillar Inc.
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- caterpillar.com
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Enterprise Digital Marketing Strategy ManagerCaterpillar Inc. Oct 2023 - PresentIrving, Texas, Usthe COE for experimentation. My team is responsible for developing enterprise-wide standards for the business partners execution across the organization. The team does this through a trifecta of qualitative and quantitative analysis and a series of iterative experimentations to arrive at the best possible solutions for the channels we own. This role requires a great deal of collaboration and partnership across the entire organization. Some key responsibilities include:• The aggregation of marketing metrics to create a centralized view of marketing performance at Caterpillar for ROI, benchmarking, and consistent reporting• Manage the central media platform that includes defining the media agency structure, defining best practices, and managing overlap of audiences and keywords across the organization • Defining the future vision of cat.com, gaining executive alignment, and evangelizing across the enterprise. • Responsible for the implementation of Adobe Target across the enterprise
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Marketing Technology Enablement ManagerCaterpillar Inc. Jul 2022 - Oct 2023Irving, Texas, UsBuild a new team of Salesforce Marketing Cloud experts that are tasked with increasing overall usage of Marketing Technology for Caterpillar. Responsibilities in this role include developing enterprise digital strategies, defining business/technical requirements, and supporting partner campaign execution.Key accomplishments include:• Develop a strategic roadmap for the startup team and evangelize it across the organization.• Create a new funding model that removes cost barriers for our business partners.• Lead the enterprise form strategy which considers required fields, data quality, and regional nuisances.• Onboard and educate partners on new channels for enterprise digital marketing such as email marketing, marketing cloud personalization studio, ad studio, Facebook, and LinkedIn. • Drive enterprise adoption, processes, and use of WhatsApp for marketing. • Lead the team that is consulting on strategy and onboarding for collaborative marketing with dealers and business partners.• Develop a KPI dashboard for enterprise use to measure leads generated, campaigns, and contacts.
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Digital Technology ManagerCaterpillar Inc. Jul 2021 - Jul 2022Irving, Texas, UsIn this job role, I play a vital role in managing a top-performing team of digital marketing experts focused on devising global digital marketing strategies and executing hard-hitting campaigns on multiple channels/platforms. I am responsible for completing employee performance reviews, coaching, setting goals and managing budgets for my team. In this role, I also create robust analytic/optimization plans and provide digital strategy support for several business units to ensure they are using evolving marketing, trends/patters, and technologies. My key accomplishments during this job role are:• Explored new digital trends in the areas of website development, user experience, and digital analytics.• Delivered extensive training to the employees with a keen focus on enhancing their digital acumen.• Gained promotion to a new role by showcasing exceptional performance.
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Digital Marketing StrategistCaterpillar Inc. Oct 2016 - Jul 2021Irving, Texas, UsMajor ResponsibilitiesDuring this term, I performed exceptionally in creating new service offerings, steering process development, implementing formal technology education, and catalyzing business growth. I defined and formulated a robust KPI strategy for media measurement via Tableau, enabling easier analyses, improved access to data, and systematic process for new campaign measurement. Furthermore, I comprehended business unit goals and translated into strategic campaigns that leverage Caterpillar's technology stack. My major accomplishments during this job role were: • Attained substantial experience in technology utilization, including DV360, Google AdWords, Google Analytics, Eloqua, Salesforce Marketing Cloud, and Tableau.• Liaised with the cross-functional media team to successfully strengthen optimization plans that consider global nuances.• Served as SME for multiple business units regarding email marketing efforts leveraging Salesforce marketing Cloud.• Produced unique and bespoke experiences on digital channels through effective mapping of customer journeys.
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Marketing Automation ConsultantSimantel Group, Ltd Aug 2015 - Apr 2016Peoria, Il, UsMajor ResponsibilitiesDuring this tenure as a Marketing Automation Consultant, I developed impactful communications strategies to drive conversions across multiple campaigns and integrated platforms. I provided accurate estimates for campaign marketing automation planning activities as well as liaised with the architect regarding implementation estimates and plans. Moreover, I coordinated campaign execution with account staff, strategists, implementers, development partners, client IT, and creative.My remarkable achievements for this job role were:• Scoped and defined implementation plans for campaigns by creating functional specs meeting business and campaign objectives.• Distinguished in attaining promotion to a consultant role for supporting growing marketing automation business. -
Sr. Account ManagerSimantel Group, Ltd Nov 2010 - Jul 2015Peoria, Il, UsMajor ResponsibilitiesDuring this term, I oversaw large accounts for Caterpillar. Developed strategies employing both traditional and digital marketing channels for delivering appropriate content to users at multiple intersections. On the other hand, I also participated in agency related initiatives, including vendor management, digital project management, training development, and new business outreach.My notable achievement for this job role was:• Fostered long-term client relationships, provided inspirational leadership to a results-oriented team, maintained multi-million-dollar budgets, and served as a subject matter expert for internal team.Additional ExperienceDirector of Enrollment Management | Midstate College, Peoria, IL
Jessica Craig Skills
Jessica Craig Education Details
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Midstate CollegeBachelor Of Business Administration -
Illinois Central CollegeLiberal Studies
Frequently Asked Questions about Jessica Craig
What company does Jessica Craig work for?
Jessica Craig works for Caterpillar Inc.
What is Jessica Craig's role at the current company?
Jessica Craig's current role is Highly innovative, tech-savvy, and performance-driven professional with extensive experience in delivering complex solutions in a highly matrixed organization..
What is Jessica Craig's email address?
Jessica Craig's email address is je****@****ail.com
What is Jessica Craig's direct phone number?
Jessica Craig's direct phone number is +130963*****
What schools did Jessica Craig attend?
Jessica Craig attended Midstate College, Illinois Central College.
What skills is Jessica Craig known for?
Jessica Craig has skills like Email Marketing, Integrated Marketing, Digital Marketing, Online Advertising, Account Management, Social Media Marketing, Advertising, Lead Generation, Media Planning, Interactive Marketing, Marketing Communications, Direct Marketing.
Who are Jessica Craig's colleagues?
Jessica Craig's colleagues are Falidjalah Iradukunda, Andrew Baxter, Natalie Alane, Melissa Gilson, Max Wall, Andy Menke, Brian Williams.
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