Leading label operations for this incredible independent music company. (I'll go into detail eventually 🤗)

Daemon was created for 2 types of clients. For the music and content communities: marketing, digital and commercialization are now on a continuum, no longer separated into different disciplines and departments. Creators and the businesses supporting them need to create a holistic strategy that can thrive in that new and complex reality. Don't be scared, we've got you covered.For SMB's and brands: due to the early digital disruption of the music industry, record companies were among the first businesses to in-house digital marketing and content strategy. That 10+ year head-start can help any number of industries make better sense of their customers and how to monetize them in this connected, complicated and often confusing marketplace. We have bleeding edge best practices galore and aren't afraid to use them.Though Daemon can work with you on any challenge you wish (the list is below), we prefer to work across disciplines on a holistic campaign that achieves your strategic objectives.Services provided:- Strategy- Audience, fan, customer growth, development and engagement- Creative Ideation- Marketing- Digital & Social- Strategic Partnerships- E-Commerce & Product Development- CRMFor our music & creator clients, we can also “quarterback” your entire campaign end-to-end from A&R admin to Radio Promotion to Press, in addition to everything listed above, plus:- Streaming Platform Strategy & Optimization- Concert ticketing & VIP- Merch- E-Commerce store set-up and management

• Created the most effective direct marketing and sales force in the music industry, leading 4 teams comprised of 25+• Currently Leads Digital Marketing & Strategy, Digital Creative Production, Digital Paid Media, Business Development• Headed high-profile projects including: Red Hot Chili Peppers, Muse, Michael Buble, The Black Keys, Linkin Park, Green Day, Cher, Josh Groban, Jason Derulo, Echosmith and many more.• Plans and executes full lifecycle marketing campaigns for all artists including website, mobile, social, digital, partners and platforms.• Manages a $5M+ marketing & paid media budget plus ~$1M in digital asset creation.• Responsible for ~$20M+ in revenue via E-Commerce (50+ Stores), retail, licensing, tour merchandise and business development.• Delivers career high traffic, social engagement and e- commerce for artists.• Manages brand messaging across social web, email and other channels for 80+ artists• Oversees a direct social network with 500M+ global users.• Crafts KPI-focused paid and earned media campaigns with industry-leading click, conversion and demand generation.• Leads omnichannel retail and streaming strategy for WBR anchored in CRM• Senior member of Business Development, E-Commerce and Digital committees for Warner Music Group.

• Created and led 3 teams: Digital Marketing & Strategy, E-Commerce and Digital Creative Production.• Crafted and executed all digital marketing and E-Commerce strategies for global brands including Miley Cyrus, Selena Gomez, Demi Lovato, Jonas Brothers, as well as many Disney soundtrack properties including TRON (with Daft Punk), The Muppet Movie and more.• Worked with global affiliates to deliver campaigns consistent with brand and overall goals.• Directed digital and paid media marketing budgets of $500K- 1M.• Led inter-departmental marketing campaigns with other Disney business including Disney Studios, Disney Interactive, and Consumer Products.• Built an E-Commerce practice of $1M+ within six months.• Achieved #1 ranking in E-Commerce billing for all Universal Music Group within a year.• Created groundbreaking social engagement tools such as MyFlipbook and MyInterview.• Worked with radio, publicity, strategic partnership and Disney synergy to deliver results on numerous marketing campaigns.• Created and executed Disney-first soundtrack and DVD package, bringing together and managing teams fromacross the company.• Worked closely with SVP Marketing and GM on all marketing efforts.

• Formulated and executed a strategic business plan for new label within MySpace.com.• Created a profitable $5M+ international business within the first year.• Achieved and maintained a 25% growth in second and third years.• Routinely managed $20M+ media buys within MySpace Direct MySpace.com sales staff to drive co-branded advertising programs centered around our artists resulting in $10M+ in top line revenue.• Led vision and strategy for all product campaigns, on a national and an international level.• Crafted worldwide product launch and lifecycle strategy for all releases.• Achieved remarkable successes including Kate Voegele (Billboard #10), Pennywise, Hollywood Undead and Christina Milian.• Opened new lines of revenue ranging including ad- supported, mobile, digital, direct-to-fan, touring, merchandise, and publishing.• Built hugely successful ad supported album giveaway with Pennywise release, an industry first that achieved over 500K downloads within 2 days and a record-breaking conversion of 77%.• Other high profile programs with advertisers such as Slacker, University of Phoenix, Toyota and others have smashed client expectations, resulting in subsequent multi-million dollar media buys• Appeared in multiple trade publications, including Billboard and R&R, that herald MySpace Records as the future of the music industry or “label 2.0”• Featured speaker and panelist at numerous music, entertainment and digital conferences

• Responsible for the development and execution of marketing and strategic plans for projects.• Formulated and managed $500K - $5M+ worldwide project campaigns.• Directed all activities related to product launch and lifecycle company-wide.• Responsible for budget forecast and adherence for all departments.• Formulated and executed of media buys, promotional plans, sales programs, packaging and supporting content.• Worked directly with strategic marketing and synergy departments to bring both Disney and 3rd party strategic partners into product campaigns.• Oversaw forecasting, budgeting, and final reconciliation for all touring and ticketing activity label wide, managing a combined budget of $5M+• Formulated rigid cost control guidelines recovering $1M+ in the first year• Supervised a national staff of 10