Joachim Schwidtal Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Embajada de la República Federal de Alemania en Madrid Departamento de Asuntos Económicos y Científicos

Spain - Germany - Europe

The LEGO® SERIOUS PLAY® Method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator´s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.The LEGO® SERIOUS PLAY® Method is a technique which improves group problem solving. By utilizing visual, auditory and kinesthetic skills, the Method requires participants to learn and listen, and it provides all participants with a voice. The Method serves as a shared language regardless of culture or position. It is also a method that requires a trained LEGO® SERIOUS PLAY® facilitator.

Tres Cantos, Madrid

Móstoles Area, Spain

Marketing lead for the Spanish and Portuguese markets managing a team of six professionals in the areas of Product & Application Management, PR and Brand Development, Customer Experience (B2B and B2C), Instore, Trade Marketing, Communication and Events. Member of the regional Management Team Iberia and European Marketing Forum. Marketing voice and representative in a cross-functional product development project.

Madrid

Regional Marketing Lead at LEGO for the Spanish and Portuguese markets. Seven direct reports covering the following areas: Brand and Product Management, PR, Brand Development and Consumer Experience, Trade Marketing, Instore, Events and Shopper Marketing. Strong focus on People Development, Business Strategy and Deployment Strategy. Member of the Leadership Team.

Paris

Lead at LEGO France for PR, Brand Development, Co-Branding, Strategic Partnerships as well as the organization of Consumer Experience projects. Local Brand Campaign development and launch of the campaign "On pardonne tout à leur créativité" which was nominated to "Top 100 APPM 2013". Relaunch of the consumer platform www.LEGOcreativity.fr, targeting moms.

Madrid

Head of Consumer Marketing Iberia with two direct reports. Member of the Leadership Team Iberia and Marketing Forum France/Iberia. Successful turnaround of LEGO in the Spanish market towards a love brand with innovative inbound marketing approach and strategic partnerships.

Madrid

Collaboration and management of brand related projects: brand audit, development of brand strategy and positioning, brand creation and roll out. Broad field of activities: airlines and travel, renewable energies, food distribution, real estate.

Madrid

Brand and product responsible for franchises targeting 4+ (inschool segment) and IPs in the Spanish and Portuguese markets. Successful roll out of Harry Potter, Ferrari and Star Wars maximizing on the IP hype.

Tres Cantos (Madrid)

Brand and product responsible for different categories and product lines (skin care, personal care, medical, oral care). Relaunch of the Shower Brand with updated brand positioning and 360º marketing support after performing deep dive market research and business case modelling.

Barcelona - Zaragoza

Collaboration as Finance Project Assistant in an outsourcing project in the automotive sector with international scope.

Giengen An Der Brenz / Germany

Training on the job combined with business school during a three year period. Main focus: International Sales. Diploma from the German Chamber of Commerce.

Master In Internet Business (Mib) - #Miber 2016-2017, Master In Internet Business

Icade E-4, Graduado Superior En Cc Empresariales Internacionales, International Business, Spanish - German Branch

Diplom Betriebswirt (Fh) - Bachelor, Esb Europäisches Studienprogramm Für Betriebswirtschaft, German-Spanish Branch, Bachelor (German Diploma) And Diploma From The Spanish University Icade

Industriekaufmann, Diploma From The German Chamber Of Commerce

Education record