Scott Allen Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

• Playing a pivotal role as the head of design for global HR initiatives through the shaping of the design narrative by defining the UI, accessibility, identity, and experience frameworks throughout the entire salaried and hourly team member journeys. • Utilizing generative AI platforms and software solutions to drive improvements, and bring efficiencies, to HR teams and the employee experience.

Consulting and supporting nonprofit organizations in the midwest with marketing, design, strategy, and communication efforts.

Indianapolis, Indiana, Us

• As the Director of UX for Corteva (DowDupont), I established the UX Center of Excellence (CoE), user experience standards and best practices, user research methods and tools, design thinking strategies, and cross-functional processes with engineering, QA, business analysts, and third-party vendors.• Directed an inclusive user experience team of over 30 internal skilled designers, researchers, and strategists, as well as 50+ external global vendor team members, fostering a multi-disciplinary and multicultural effort to drive innovative outcomes and improved customer engagement.• Designed and implemented the design system to be used across the large portfolio of products, ultimately reducing production costs by more than $500k annually, and recognized a considerable reduction in product development timelines.• Collaborated with other senior leadership and global product owners to define business objectives, resulting in bringing product discovery and user testing in-house to avoiding costly projects with vendors, saving $5 million over 4 years.• Defined the design and research culture and processes for the organization in order to improve efficiencies, adherence to brand standards and style guides, and improved customer engagement.• Managed global font governance in North America, LATAM, EMEA, and APAC, resulting in an 80% reduction in license fees through successful negotiations, saving the company $1.7 million over 5 years.• Educated the organization on integrating Generative AI tools across text, code, and images - decreasing media budgets by $50-100k annually, and development timelines by 10%. Developed risk assessments, implementation plans, and learning management modules.

• As the CXO for Monkeyfoot Interactive, a global user experience and design marketing agency, I led the charge in setting creative and UX design & research standards while overseeing executive account management for an experienced team of creative directors. Activity spanned diverse projects with global B2B clients including Schneider Electric US/France and notable B2C clients including Fox Sports/SPEED Channel and IZEA.• Utilized skills in Creative Direction, Product Design, User Experience, marketing strategy, and prototyping software to drive the successful launch of innovative features in the creation of IZEA's industry-leading social media and influencer marketing tools and applications.

• Designed, marketed, and helped strategize the development of the energy management and sustainability services application, Resource Advisor (SaaS), from initial annual revenue of less than $15 million to more than $1 billion.• Created and oversaw the distribution of comprehensive print/PDF/web style guides and design systems for the brand, encompassing identity, digital products, packaging, email marketing, web specifications/guidelines, and sales communications.

• Contributed to the hiring, training, and managing of a cross-functional team of 40+ UX & front-end developers tasked with designing a digital partner portal using SalesForce Lightning. Achieved an increase in user accessibility and efficiency by implementing a standardized UI and ensured compliance with GDPR.• Collaborated with regional (NA, LATAM, EMEA, APAC) leads to consolidate worldwide partner portal instances into a unified platform with an effective interface design and centralized identity management system.• Created and oversaw the distribution of comprehensive print/PDF/web style guides and design systems for the partner program, encompassing identity, digital products, email marketing, web specifications/guidelines, and partner communications.

Charlotte, North Carolina, Us

• Developed and implemented SEO strategies and marketing campaigns for clients resulting in top 3 organic search placement for more than a hundred keywords and phrases, including NASCAR, racing news, and more, leading to substantial reduction in CPAs.• Collaborated cross-functionally with sales and marketing teams to ensure seamless integration with the overall visual experience and motion of new online advertising tools, contributing to the successful merger with Fox Sports' online network.

Altamonte Springs, Fl, Us

• Demonstrated ability to oversee multiple projects simultaneously, while directing the agency’s 80+ billable production team members encompassing design, research, development, multimedia, and marcom, resulting in successful products and campaigns for global brands: Disney, ADT, Tyco, NHL, Maersk/APM Terminals, Electronic Arts, Warner Bros, Armstrong, Heineken, and Coca Cola.• Established agency-wide best practices and quality metrics for design, development, and email marketing, ensuring the successful delivery and profitability of every project.• Designed and delivered email marketing campaigns for Disney to increase applications for the Disney College and International programs while reducing cost - successfully exceeding all quantitative target metrics by as much as 300%.• Created online website and game to coincide with the release of Warner Bros Polar Express movie, garnering significant market-leading user registrations, visits, and brand engagement.• Successfully united 84 individual global brands for Tyco Fire & Security’s corporate website relaunch, and created standardized internal and external communication strategies and processes.• Partnered with APM Terminals to develop a web-based supply chain interface for tracking containers and global shipping, resulting in measurable efficiency and productivity improvements for the organization.

Los Angeles, Us

• As a founding employee and a key player in executive management at IGN, a powerhouse in video game reviews and online content, I held a pivotal role in creating the company’s brand, style guides, and creative direction.• Led recruitment, coaching, and training for the 60+ member creative team responsible for developing branding, interfaces, editorial graphics, and advertising for dozens of lifestyle channels, resulting in a significant increase in viewer engagement.• Spearheaded the strategy, design, and development of online marketing campaigns for top brands such as Visa, HBO, Heineken, Sega, Reebok, Activision, Touchstone, Ford, Nike, and Universal, that directly contributed to the substantial revenue success of the company, leading to a successful IPO.• Collaborated with the Interactive Advertising Bureau (IAB) to define new online advertising standards that fundamentally changed revenue for online editorial organizations globally.• Designed and produced a 60-page monthly PDF magazine, driving a 500% surge in paid subscribers and significant revenue growth.• Ensured consistent brand alignment and maintenance across all internal and external web properties, as well as physical game packaging distributed by publishing partners.

As the Art Director at New Path, I played a pivotal role in elevating the visual identity and marketing presence for diverse clients, including renowned brands such as Gold's Gym, United Way, and Hungry Howie's Pizza.• Created captivating animated slates and logo screens for high-profile clients, employing Adobe tools to deliver compelling motion graphics.• Managed the online marketing presence of the company, ensuring a dynamic and engaging representation on digital platforms.• Led the design of direct mail, identity materials, and various creative tasks, contributing to the overall brand development for clients.• Took charge of video editing responsibilities for 30-second client spots, showcasing a keen eye for storytelling and visual appeal.