Scott Harkins Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, Us

- Lead 35 consultants and delivery of Workday Solutions. - Handle and resolve all escalations in partnership with Workday to ensure client satisfaction- Manage an extensive portfolio of 250+ managed services clients and projects along with the associated consulting work which is comprised of financial planning and forecasting, executive reports and dashboards, employee training and organizational change management, and data integration with systems such as Salesforce, NetSuite, PowerBI, Intacct, and Snowflake- Created the framework and processes for managed services and projects to support the expansive growth of the business which has gone from just a few clients to over 80 in the past two years.

* Assumed control of all sales, marketing and operations for a $20M, B2C ecommerce company selling consumer electronics direct, on Amazon (1P and 3P), and through other marketplaces such as Wal-Mart and eBay* Restructured the organization from siloed, functional departments into go-to-market teams by sales channel and drove increased efficiency throughout the organization* Created processes and controls to tie cash and inventory on-hand to the sales forecast and lead times which eliminated out-of-stock and over stock situations, created increased free cashflow, and eliminated the need to draw on the line of credit to purchase inventory* Created and implemented a comprehensive, 12-month digital marketing plan which integrated email, online promotions, social media, influencers, paid and organic search to drive revenue across all channels* Efforts contributed to a 30% increase in revenue and a 120% increase in net profit

* Utilized content marketing to reestablish Sawgrass as the industry thought leader by creating and launching fully integrated campaigns across social media, video, email, industry publications, tradeshows, digital newsletters, web content, and webinars which increased media reach and customer engagement by 20%* Worked with the sales and product development teams to clarify the value propositions and key differentiators to reposition Sawgrass as a premium brand once patents expired and the market become more commoditized* Implemented strategic field marketing plans to support sales efforts in each global region which grew international sales by 7%* Led a cross-functional team from sales, marketing, product development, operations and finance to conduct a complete evaluation of the customer experience which identified several improvement opportunities for our customers and our channel partners* Migrated a physical server infrastructure from the data center to the cloud using AWS and Azure which decreased support costs and increased uptime* Built an ecommerce solution integrated with the CMS, the ERP, the CRM, and a custom-built online design tool which allowed the company to convert users of free content to subscribers of paid, premium content* Outsourced desktop, network, and infrastructure support cutting costs by 50% and decreasing problem resolution time by 66%

* Hired and trained a global sales, marketing, and operations team of 30 individuals and implemented a sales pipeline methodology complete with territory assignments, lead-to-opportunity conversion rules, and revenue projections* Implemented tiered pricing, volume discounts, product launch cycles, and a flex schedule for the operations staff to handle the seasonality of sales* Implemented a B2B ecommerce system which allowed customers to place orders directly into the production system and make special requests such as expedited shipping* Efforts contributed to a 50% growth in UK sales and a 100% growth in US sales

San Jose, California, Us

* Created and grew McAfee’s B2B ecommerce division to $20M in annual sales focused on the SMB segment* Created and managed an off-shore inside sales team of 30 reps* Created, launched and managed the subscription renewal notifications for all of McAfee’s B2B ($2B) business utilizing customized and personalized messaging and intricate audience segmentation to maximize renewal rates* Led the efforts of a cross functional team to migrate the base of annually renewing subscriptions to monthly recurring subscriptions* Functional responsibility for sales, marketing, operations, product management, engineering and customer service* Responsible for the content strategy and increasing traffic, conversions and revenue with SEM, SEO, ad retargeting, affiliates, cart recovery, onsite remarketing, email marketing, and site optimization programs. * Managed the relationships with the platform vendor, 3rd party marketing vendors and digital marketing agencies

Arnhem, Gelderland, Nl

Global, Us

Mba, Entrepreneurship

Bba, Management