Head Of Enterprise Sales / Acting Vp Of Sales
RollWorks is a dynamic Growth Platform that will provide B2B marketers with highly-targeted, personalized marketing at scale. With a robust team behind the platform, we can provide B2B marketers with account-based marketing, retargeting, and prospecting solutions all in one place.As part of AdRoll Group, RollWorks draws on more than ten years of performance marketing experience and leverages all of AdRoll’s proprietary data that has been gathered over the last decade.We wanted to bring our performance background, our transparent metrics, and our incredible account support to the B2B market, and with a dedicated business unit, we can do just that.Unlike other solutions that target B2B prospects based on IP address, RollWorks allows marketers to put personalized, relevant messages in front of prospects, across multiple channels and devices, and throughout the entire sales process using cookie-based targeting.Using cookie-based tech means that B2B marketers can now be far more precise about who they’re getting their message in front of and knowing how that message is resonating.Identify your ideal customer profile.Engage that customer profile in both broad and narrow campaigns at scaleMeasure your impact at a granular level to prove the effectiveness of your effortsLets talk about how RollWorks can help transform your business. Put our 10 years of proven performance-marketing heritage to work.