J. Scott Willey
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J. Scott Willey Email & Phone Number

Director of Video | Storyteller | Digital Content Strategist at Automattic
Location: Louisville, Colorado, United States 7 work roles 3 schools
1 work email found @swdigital.io 3 phones found area 301 and 720 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email w****@swdigital.io
Direct phone (301) ***-****
LinkedIn Profile matched
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Current company
Role
Director of Video | Storyteller | Digital Content Strategist
Location
Louisville, Colorado, United States
Company size

Who is J. Scott Willey? Overview

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J. Scott Willey is listed as Director of Video | Storyteller | Digital Content Strategist at Automattic, a with 1056 employees, based in Louisville, Colorado, United States. AeroLeads shows a work email signal at swdigital.io, phone signal with area code 301, 720, and a matched LinkedIn profile for J. Scott Willey.

J. Scott Willey previously worked as Director of Video, Automattic at Automattic and Creative Producer: Video, WordPress.com at Automattic. J. Scott Willey holds Master'S Degree, Communication, Culture & Technology from Georgetown University.

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{last}@swdigital.io
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Profile bio

About J. Scott Willey

Innovative video production leader with 15+ years of experience crafting compelling narratives for global brands and political campaigns. Currently spearheading Automattic's internal video team, driving engagement and brand awareness through strategic content creation.Key Achievements:• Launched and grew WordPress.com YouTube channel, garnering features in TechCrunch and major tech publications• Produced 30+ videos for the official Barack Obama YouTube channel as Colorado Deputy Digital Director• Managed $300,000+ in grants for local PBS stations' online video production initiativesCore Expertise:• End-to-end video production (directing, shooting, editing)• YouTube optimization and audience growth strategies• Live event production and global conference streaming• Corporate storytelling and brand narrative developmentProfessional Experience:• Director of Video, Automattic (Current)• Video Producer & Creative Director, SWdigital• Associate Manager, Digital Video Entrepreneurship, PBS Digital Studios• New Media Video Intern, The White HouseEducation:• M.A. Communication, Culture & Technology, Georgetown University• B.A. English and Psychology, University of RochesterPassionate about leveraging video to drive business impact, enhance brand storytelling, and create meaningful connections with audiences worldwide.

Listed skills include Social Media, Editing, Video Production, Facebook, and 24 others.

Current workplace

J. Scott Willey's current company

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Automattic
Automattic
Director of Video | Storyteller | Digital Content Strategist
san francisco, california, united states
Website
Employees
1056
AeroLeads page
7 roles

J. Scott Willey work experience

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Director Of Video, Automattic

Current

Lead a dynamic team responsible for producing impactful video content across Automattic's diverse portfolio, including WordPress.com, WooCommerce, WordPress VIP, Tumblr, and other flagship products. This role oversees the creation of:Livestreams at industry conferencesCompelling customer testimonial documentariesEngaging product launch videos and explainersManage a global network of producers to create cost-effective, high-quality video contentDevelop strategies to maximize business impact through innovative video storytellingOversee production of content that consistently garners hundreds of thousands of monthly viewsCollaborate with cross-functional teams to align video content with overall marketing objectivesEnsure brand consistency across all video productionsStay current with emerging video trends and technologiesProven experience in video production and team leadershipStrong understanding of digital marketing and content strategyExcellent project management and communication skillsAbility to work in a fast-paced, distributed environmentPassion for creating visually stunning and emotionally resonant video contentShape the visual narrative of industry-leading brands, with our work featured on major news outlets and viewed by millions worldwide

Aug 2023 - Present

Creative Producer: Video, Wordpress.Com

Produced customer testimonials, educational content and product launch videos. Produced live streams worldwide for internal company meetings. Worked with multiple brands including WordPress.com, WordPress VIP, Tumblr, Jetpack and more.

Nov 2021 - Aug 2023

Video Producer, Creative Director

Current

Greater Denver Area

Innovative video production professional with 15+ years of comprehensive experience transforming complex narratives into compelling visual content. Specialized in delivering high-impact video solutions for businesses, nonprofits, and political campaigns across Colorado.Core ExpertiseMulti-platform video production (corporate, commercial, branded content)Advanced editing on Final Cut Pro, Adobe Premiere, and AvidEnd-to-end project management from concept to deliveryProfessional CapabilitiesCamera operation and directionLighting design and technical setupOn-camera talent directionScript writing and creative developmentStudio and field production managementNotable ClientsCorporate: Amazon, HomeAdvisor, Progressive Insurance, BairdNonprofit and Political: Colorado Department of Higher Education, Cary Kennedy for GovernorEmerging Brands: Koala Kare, ZayoImpactCrafting engaging visual narratives that help clients effectively communicate their brand story, increase audience engagement, and drive meaningful business results across diverse industries.Committed to delivering high-quality, cost-effective video production that transforms complex messages into memorable visual experiences.

Mar 2015 - Present

Associate Manager, Digital Video Entrepreneurship At Pbs Digital Studios

Washington D.C. Metro Area

Led strategic initiatives for PBS Digital Studios, a thriving Multi-Channel Network boasting over 4 million subscribers. This role combined project management, content strategy, and station support to drive innovation in public media's digital landscape.Key Responsibilities:Spearheaded the PBS Digital Entrepreneurs Group (315+ members), fostering collaboration and innovation across the networkServed as executive producer for 35+ online station video productions, ensuring high-quality content that aligns with PBS standardsManaged a $300,000+ grant program, allocating funds to local stations for cutting-edge online video productionDeveloped and delivered comprehensive training programs on YouTube engagement, optimization, and DSLR video production through webinars and in-person workshopsPioneered digital fundraising initiatives, including the successful launch of PBS' Indiegogo page, which generated $250,000+ through 10 crowdfunding campaigns in six monthsQualifications:Proven experience in digital content strategy and project managementStrong understanding of YouTube algorithms, engagement metrics, and optimization techniquesExpertise in video production, particularly with DSLR camerasExcellent communication and leadership skills, with the ability to train and mentor othersTrack record of successful grant management and fundraising initiativesPassion for public media and its mission to educate and inspireThis role offered the opportunity to shape the future of digital content in public broadcasting, working with a diverse network of creative professionals across the country

Jul 2013 - Aug 2014

Colorado Deputy Digital Director/Videographer

Greater Denver Area

Producer of nearly 30 videos for the official Barack Obama YouTube channel, where I played a key role in shaping engaging content that resonated with audiences. I also contributed to the creation of multimedia content for Twitter, Instagram, and Facebook, enhancing the campaign's digital presence.Collaborated closely with high-profile celebrities and senior government officials, including Secretary Sebelius, Secretary Jackson, Secretary Salazar, Governor Hickenlooper, and U.S. Senator Bennet. My work garnered attention from major media outlets such as Politico, Daily Kos, and MSNBC.Passionate about leveraging video and social media to drive engagement and communicate powerful narratives.

Jul 2012 - Nov 2012

New Media Video Intern

The White House

Washington D.C. Metro Area

Producer of 30 videos for Whitehouse.gov, managing the entire production process from concept development to final delivery. My work has been prominently featured across major cable networks, The Washington Post, and The New York Times, showcasing the effectiveness of digital storytelling in reaching diverse audiences.I excel at creating engaging content that aligns with strategic communications goals, ensuring each video resonates with viewers and enhances the overall narrative of the administration. With a strong focus on collaboration and creativity, I thrive in fast-paced environments where impactful storytelling is essential.

May 2009 - Aug 2009

Virginia Digital Producer/Videographer

Richmond, Virginia Area

Assisted the Digital Media Content Producer for the Virginia Barack Obama campaign website, where I contributed to the creation of engaging content across various digital platforms, including the website and social media channels.Additionally, I produced 50 videos for the official Barack Obama YouTube channel, focusing on delivering compelling narratives that resonate with viewers and support campaign goals. My experience in digital media has honed my skills in storytelling and audience engagement, enabling me to effectively communicate key messages in a dynamic political landscape.

May 2008 - Nov 2008
Team & coworkers

Colleagues at Automattic

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3 education records

J. Scott Willey education

FAQ

Frequently asked questions about J. Scott Willey

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What company does J. Scott Willey work for?

J. Scott Willey works for Automattic.

What is J. Scott Willey's role at Automattic?

J. Scott Willey is listed as Director of Video | Storyteller | Digital Content Strategist at Automattic.

What is J. Scott Willey's email address?

AeroLeads has found 1 work email signal at @swdigital.io for J. Scott Willey at Automattic.

What is J. Scott Willey's phone number?

AeroLeads has found 3 phone signal(s) with area code 301, 720 for J. Scott Willey at Automattic.

Where is J. Scott Willey based?

J. Scott Willey is based in Louisville, Colorado, United States while working with Automattic.

What companies has J. Scott Willey worked for?

J. Scott Willey has worked for Automattic, Swdigital, Public Broadcasting Service, Obama For America, and The White House.

Who are J. Scott Willey's colleagues at Automattic?

J. Scott Willey's colleagues at Automattic include Rina Nazrina, Christian Gastrell, Francesco Bigiarini, Jorge Mucientes Fayos, and On Players.

How can I contact J. Scott Willey?

You can use AeroLeads to view verified contact signals for J. Scott Willey at Automattic, including work email, phone, and LinkedIn data when available.

What schools did J. Scott Willey attend?

J. Scott Willey holds Master'S Degree, Communication, Culture & Technology from Georgetown University.

What skills is J. Scott Willey known for?

J. Scott Willey is listed with skills including Social Media, Editing, Video Production, Facebook, Video Editing, Videography, New Media, and Project Management.

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