Jeff Croff's Location
Greater Lansing, United States
Jeff Croff's Contact Details
Jeff Croff work email
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Jeff Croff personal email
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Jeff Croff phone numbers
About Jeff Croff
A seasoned storyteller capable of delivering creative copy and targeted marketing. A leader with an entrepreneurial spirit. I've built over fifty teams for projects lasting a few weeks to years of collaboration. All were based on clear goals, supportive leadership and empowered contributions. I've worked in education, association, arts, non-profit and manufacturing sectors. I've managed marketing budgets for multi-million dollar organizations and small non-profits. In each instance I've clearly identified and communicated with stakeholders via a wide array of platforms and traditional media. Too, I've been part of an executive team analyzing financial statements and developing overall strategic plans. Throughout, an emphasis on measurable results and effective reporting of KPIs has been crucial to my success.Oh and now, I'm busy creating something new. See you there.Add to that, twenty years in the performing arts, where I've launched two, award-winning 501(c)3 non-profit theatres and directed over forty productions, and you've got a dynamic, driven and creative problem solver.
Jeff Croff Work Experience Details
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Hetman Of GamesHomebrew Tabletop Game Lounge Oct 2022 - PresentGrand Ledge, Michigan, United StatesStarted a business that encourages everyone to take a little time to laugh and play regardless of their age. -
Freelance WriterFreelance Sep 2022 - Present
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Artistic DirectorIxion Ensemble May 2014 - PresentLansing, Michigan AreaFounder of an independent theatre ensemble dedicated to exploring new works. Oversee annual new works festival which receives over 200 submissions annually. New works are taken through the development process and on to full production. Oversee fundraising and capacity building efforts. Maintain media contacts and perform public relations. Created a monthly writers group to encourage new voices in theatre. Direct one main stage production per season, while producing entire season. Have… Show more Founder of an independent theatre ensemble dedicated to exploring new works. Oversee annual new works festival which receives over 200 submissions annually. New works are taken through the development process and on to full production. Oversee fundraising and capacity building efforts. Maintain media contacts and perform public relations. Created a monthly writers group to encourage new voices in theatre. Direct one main stage production per season, while producing entire season. Have produced twenty shows over the past five years. Received Pulsar Award for Best Play 2018 and nominated for Best Director. Built over twenty teams utilizing a wide array of skill sets to deliver projects on time and on budget. Each product is delivered and marketed to the community with ongoing growth in audience attendance and brand recognition.Responsible for marketing, communications, public relations and development effort, including grant writing. Design and maintain website. Perform CRM duties to ensure contact with patrons and donors. Oversee social media use. Plan and oversee events ranging from exclusive show viewings to large fundraising events. Show less -
Research AdministratorMichigan State University Oct 2015 - Oct 2022East Lansing, MiWrite articles for the Office of Research & Innovations’ online publications. Coordinate editor pool to support grant proposal submissions. Plan and oversee speaker series bringing in high profile speakers for campus, community and broadcast events. Collaborate with departments to develop symposiums, conferences and other engagement activities. Contract vendors and oversee event plans. Identify grant funding opportunities for researchers. Generate data visualization dashboards via Tableau… Show more Write articles for the Office of Research & Innovations’ online publications. Coordinate editor pool to support grant proposal submissions. Plan and oversee speaker series bringing in high profile speakers for campus, community and broadcast events. Collaborate with departments to develop symposiums, conferences and other engagement activities. Contract vendors and oversee event plans. Identify grant funding opportunities for researchers. Generate data visualization dashboards via Tableau. Deliver presentations to faculty and administrators to investigate performance metrics. Show less -
Vice President Of MarketingAstera Credit Union Sep 2007 - May 2015Lansing, Michigan AreaActed as public relations contact for media, both developing press releases and acting as on-air representative. Oversaw an award-winning, comprehensive rebranding effort. Advocated on behalf of the credit union movement to state and local legislators. Responsible for event planning and other member engagement activities. Lead fundraising and donation efforts to local nonprofits. Represented credit union at chamber networking and government relations meetings. As a member of the Senior… Show more Acted as public relations contact for media, both developing press releases and acting as on-air representative. Oversaw an award-winning, comprehensive rebranding effort. Advocated on behalf of the credit union movement to state and local legislators. Responsible for event planning and other member engagement activities. Lead fundraising and donation efforts to local nonprofits. Represented credit union at chamber networking and government relations meetings. As a member of the Senior Management Team directed overall goals and efforts of the organization to achieve financial success, while evaluating KPIs monthly. Directed a team in business development and marketing efforts for both in branch and new market areas. Coordinated staff at all levels for targeted growth and service goals. Increased in branch new account opening by 27%, while expanding online account and loan applications by 340%. Wrote and edited copy for print, digital and social media channels. Tracked campaign performance against strategic planning goals and marketing plan objectives. Show less -
Artistic DirectorIcarus Falling Sep 2000 - May 2010Lansing, Michigan AreaAward-winning founder of an innovative, independent theatre ensemble dedicated to challenging actors and audiences. Produced nearly thirty productions viewed by thousands of Mid-Michigan residents. Oversaw the development and debut of numerous world premieres. Built an ensemble of artists and technicians committed to bringing theatre to their community. Oversaw fundraising efforts. Under my leadership theatre received two special Thespie awards: Special Award (2004) "for superb direction of… Show more Award-winning founder of an innovative, independent theatre ensemble dedicated to challenging actors and audiences. Produced nearly thirty productions viewed by thousands of Mid-Michigan residents. Oversaw the development and debut of numerous world premieres. Built an ensemble of artists and technicians committed to bringing theatre to their community. Oversaw fundraising efforts. Under my leadership theatre received two special Thespie awards: Special Award (2004) "for superb direction of many difficult and risky shows that sparked the local theater scene"; Special Award (2005) "for consistently strong work at Icarus Falling" Received Pulsar Award for "Best Director" for Speed-the-Plow.Produced forty shows throughout the community. Teams assembled ranged in size from 4- to 40 and transformed concepts to ideas within six weeks on deadline and under budget. Responsible for brand, fundraising, communications and marketing. Maintained website and social media presence. Maintained relations with local media to ensure earned media coverage. Show less
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Community Relations AdministratorPeckham Aug 2003 - Sep 2007Contracted vendors and oversaw the implementation of marketing efforts. Developed new web presence. Increased web traffic by 25%. Increased media mentions by 55%. Developed promotional videos and communication pieces in support of the mission. Built contacts with local media, business partners and government officials. Planned and participated in advocacy events. Acted as liaison to the foundation board and coordinated fundraising efforts. -
Marketing ManagerAlbion Industries Aug 1999 - Aug 2003Albion MichiganDirected participation in expos and conventions across the country. Planned national training and sales events for distributors. Oversaw website and print material design. Contracted vendors and media for promotions. Generated press releases and interacted with media contacts. Coordinated communications with distributors. Provided support for regional sales staff. Negotiated placement agreements for products in national MRO catalogues, which resulted in a 32% revenue increase via this channel… Show more Directed participation in expos and conventions across the country. Planned national training and sales events for distributors. Oversaw website and print material design. Contracted vendors and media for promotions. Generated press releases and interacted with media contacts. Coordinated communications with distributors. Provided support for regional sales staff. Negotiated placement agreements for products in national MRO catalogues, which resulted in a 32% revenue increase via this channel. Participated in trade shows across the country. Show less
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Print Communications SupervisorDart Container 1998 - 1999Mason, MiWorked with photography and print vendors to develop support materials for global sales force. Developed and updated web site. Generated business to business marketing support to engage corporate and small business consumers. -
Public Relations ManagerAmerican Hotel & Lodging Educational Institute 1996 - 1998East Lansing, MiWrote monthly columns for trade magazines. Generated press releases and other communication tools to promote organization. Developed sales materials with in-house design team and outside vendors. Provided communications to board members and assisted in event planning, including annual conferences and expo participation. Generated catalog and web copy. -
Day Program TechnicianWest Michigan Community Mental Health Jun 1988 - Aug 1989Ludington, MiWorked at day treatment programs serving both the developmentally disabled and mentally ill communities.
Jeff Croff Skills
Public Relations
Social Media
Leadership
Public Speaking
Press Releases
Event Planning
Media Relations
Marketing
Marketing Communications
Nonprofits
Creative Direction
Stage Performance
Storytelling
Writing
Copywriting
Fundraising
Business Development
Advertising
Direct Marketing
Internal Communications
Acting
Community Development
Social Media Marketing
Online Marketing
Budgets
Creative Writing
Strategic Communications
Corporate Communications
Social Networking
Community Outreach
Brand Development
Editing
Marketing Strategy
Copy Editing
Adobe Creative Suite
Email Marketing
Photography
Graphic Design
Integrated Marketing
Speech Writing
Event Management
Budget Management
Strategic Planning
Management
Research
Team Building
Jeff Croff Education Details
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Arts & Culture Management -
Interdisciplinary Humanities
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Directors Lab West 2019
Frequently Asked Questions about Jeff Croff
What company does Jeff Croff work for?
Jeff Croff works for Homebrew Tabletop Game Lounge
What is Jeff Croff's role at the current company?
Jeff Croff's current role is Small Business Owner.
What is Jeff Croff's email address?
Jeff Croff's email address is cr****@****msu.edu
What is Jeff Croff's direct phone number?
Jeff Croff's direct phone number is +151732*****
What schools did Jeff Croff attend?
Jeff Croff attended Michigan State University College Of Arts And Letters, Michigan State University, Directors Lab West 2019.
What skills is Jeff Croff known for?
Jeff Croff has skills like Public Relations, Social Media, Leadership, Public Speaking, Press Releases, Event Planning, Media Relations, Marketing, Marketing Communications, Nonprofits, Creative Direction, Stage Performance.
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