- Championed comprehensive marketing strategies across various brand portfolios, including Victoria Court and Kape Hotel, driving market differentiation and growth.- Developed and launched dynamic marketing initiatives targeting Gen Z, enhancing brand engagement and accelerating sales.- Expanded digital reach via strategic partnerships with Online Travel Agencies, boosting brand visibility and customer acquisition.- Orchestrated collaborative brand and event partnerships, maximizing market presence and reinforcing brand value.- Optimized digital presence through Google Ads and social Media Marketing, increasing consumer engagement.- Executed impactful Out-of-Home (OOH) Advertising and promotional campaigns, significantly raising brand awareness.- Delivered a 45% surge in social media followers, showcasing effective audience growth and engagement strategies.- Restored hotel sales to pre-pandemic levels, demonstrating robust market recovery and strategic repositioning.- Pioneered data-driven systems and processes, enhancing marketing efficiency and timeliness for multiple brands (Victoria Court, Victoria Bites, Victoria Style, Kape Hotel, Cool Story Bro, Love & Play) with a 10-person team.- Pursued continuous innovation in marketing practices to elevate knowledge and improve team performance and output.

- Spearheaded the management of two high-profile TV shows on CNN Philippines –The Final Pitch and Philippine Realty TV–at Dragon's Nest.- Successfully forged strategic partnerships, including a notable collaboration with the German Chamber of Commerce.- Secured a substantial 6 million pesos partnership deal, bolstering the shows' financial and market positions.- Expertly identified and engaged potential partners, advertisers, and investors to drive show growth and revenue.

- Achieved ₱140M in property sales within the inaugural year.- Drove new client acquisition with dynamic sales techniques.- Advocated for clients with strategic negotiation skills.- Crafted innovative marketing approaches for property listings.- Expanded client base via robust networking and referral generation.

- Directed a robust Quality Assurance program through meticulous on-site Single assessments and comprehensive customer feedback mechanisms.- Spearheaded key initiatives, conducting in-depth data analysis to identify and capitalize on enhancement prospects.- Facilitated franchisee development by administering comprehensive training programs, fostering business expansion.- Implemented effective resolution protocols for customer issues, ensuring prompt service recovery and escalating critical cases.- Successfully onboarded an average of 50 new sellers and 10 new franchisees monthly, driving network growth and market penetration.

- Fostered and sustained strategic event partnerships to enhance brand visibility.- Supported marketing teams in driving engagement and streamlining operational activities.- Efficiently administered monthly territory allocations to optimize market coverage.- Developed enduring relationships with potential partners, securing future collaboration opportunities.