Jean-Sébastien Demers Email & Phone Number

Montreal, Canada Area

Montreal, Canada Area

Mandate: Overseeing all content marketing initiatives across multiple platforms and formats to reinforce BDC’s thought leadership and expertise in entrepreneurship, as well as driving leads, sales, engagement, retention and positive customer behaviour.Developing, implementing and evolving the content strategy, and planning for the production and maintenance of BDC’s external content.

Montreal, Canada Area

Develop the corporate digital strategy for the web, Intranet and social media. After being hired as a Senior Advisor, they promoted me as Manager in order to lead the Digital Team.- Develop the corporate digital strategy for the web, Intranet and social media.- Manage the Digital Team and be the team lead for social media around the World- Lead the digital transformation, including developments on the snclavalin.com website, in order to increase the company’s visibility in its key markets and regions.

Montreal, Canada Area

Develop the company’s online and digital presence, in order to support the company’s public relations, marketing and business development initiatives, and achieve its business objectives.The focus is on increasing visibility in key countries and markets, reaching stakeholders, and developing strategies and tactics to leverage the participation of SNC-Lavalin's 50,000 employees.Responsibilities:- Lead the evolution of the digital strategy with the objective of improving the company’s visibility in its key markets and regions.- Enhance the company’s presence, visibility and engagement on digital channels, including digital campaigns, thought leadership, marketing/business development efforts, as well as issues management.- Manage our web team in driving the website strategy and content, and enhance the user experience. - Manage social media team and channels.- Train leaders and experts to participate in social media channels and act as company ambassadors and/or experts in their respective fields.- Develop social recruitment strategies in collaboration with corporate human resources.- Reporting & analytics. Create and maintain data analytics to assess performance of all digital assets, digital campaigns and engagements :

Develop, implement and execute Ivanhoé Cambridge’s digital strategy.Website- Participate in the creation of the company’s new website ivanhoecambridge.com Supervise all stages of the project ---> business needs, CMS selection, RFP, supplier selection, content strategy, wireframes, mock-ups, content integration, Q&A- Webmaster tasks - Edit and update the website on a daily basis- Content optimization. With Google Analytics, analyze results, provide feedback and recommendations based on benchmarking and new trends- Manage website evolution in order to enhance UX and better showcase its 800 properties around the World which represent C$56 billion in assetsSocial Media- Develop the corporate strategy on social media- Social media community management and content creation- Formulate the corporate social media policy for employees- Counselling role and crisis management for our shopping centres properties regarding their presence in social media- Team training on social media- Production of an editorial calendar and reportingDigital Products- Conceptualization of video production and digital animation to support the business- Advise and provide guidance for any digital initiative- Conduct photo shoots and video shoots- Supervise the implementation of a Digital Asset Management solution (DAMS)- Business Case, Requirements, RFP, Taxonomy, Photos, videos and logos selection and archives, Integration, Change Management

Laval, Québec

Develop, implement and execute STL’s social media strategy.- Develop the social media strategy in line with the corporate mission- Execute community management for all the social channels of the STL.Interaction with the public, customer service, feedback management, monitoring of complaints and brand, editorial calendar- Build engagement with customers and partners- Online marketing, Facebook contests, Facebook Ads, Google Adwords- Ideation and production of public transit oriented short videos- Develop a blog on public transit and smart commute. Adding collaborative experts- Analyzing results on Facebook, Twitter and YouTube- Write the Social Media Policy- Aside educating employees on social media best practices, one of the objective of STL’s strategy was to make the employees part of the conversation to enhance their sense of belonging. Done!

Montreal, Canada Area

Assist clients in taking their first steps in social media.- Develop social media strategies for clients like Dumoulin / Audiotronic, Centre Hi-Fi, Amilia, les Fêtes de St-Lambert, Domaine Pinnacle, Bilboquet- Administer and manage digital projects- Conduct social listening / monitoring for La Presse and Dumoulin with Radian6- Develop and direct marketing campaigns on Facebook and Google---> We were running the best contest on facebook in part of the Summer 2011 in Quebec- Administer and execute business development- Writing quotes and managing marketing budgets- Team management (3 resources)