I am a seasoned professional with 15+ years of eCommerce management and digital strategy experience in diverse sectors. Recognized for demonstrating a natural aptitude for omnichannel roadmapping, as well as for consumer engagement and creative marketing, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded sales and performance goals, and I am adept at achieving maximum revenue impacts with minimal resource expenditure. Professional focal points include eCommerce strategy, model design, business analytics, customer acquisition, process optimization, data-driven insights, and A/B testing. Delivering superior administration on the latter areas of expertise requires utilization of effective communication and prioritization skills, as well as project management, team building, decision making, and data analysis to support efficiency and maximum returns. Currently, I am the Senior Manager of Digital Strategy with CAVA. Under my leadership, I ideate, develop, and implement delivery channel strategies and promotional roadmaps with the ultimate goal of augmenting sales and customer loyalty. I also design revenue optimization models for identifying the true contribution of digital channels alongside the finance team. In addition, I liaise with senior leadership, stakeholders, and cross-functional teams to ensure the company’s sales and marketing support structure is driving the business forward with minimal expenditures.

Colleagues describe me as a progressive, driven, down-to-earth, eCommerce and digital strategy expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am pursuing new opportunities and can be reached through this profile, or by phone at: 240-994-5590.