Joshua Sekine Email & Phone Number

Potomac, Md, Us

Vienna, Va, Us

Washington, Dc, Us

• Demonstrate expertise in developing and executing innovative delivery channel strategies and detailed promotional roadmaps aimed at growing the delivery channel by increasing sales and customer frequency. • Engage with CAVA's finance team to construct revenue optimization models for ascertaining the true contribution of digital channel performance to overall business goals.• Liaise with cross-functional business partners to identify and analyze operational inefficiencies and implement plans to remedy and evolve processes. • Oversee all daily activities related to CAVA's digital fulfillment channels, including internal delivery and 3rd party delivery services, such as DoorDash and Uber Eats. • Preside over the implementation of CAVA's digital analytics as well as established the web analytics strategy and performance reporting cadence. • Establish and monitor KPIs and analyze strategy success while staying on top of the latest digital trends for multiple platforms.• Work with the product and UX teams to identify ways of improving web and app user experience based on customer behavior and feedback. • Collaborate with digital marketing and brand teams to improve SEO rankings and paid search keyword optimization. • Analyze customer and user data, report on the success of digital campaigns, and provide recommendations for new areas of opportunity.

Bellevue, Wa, Us

• Achieved measurable success by designing and executing a testing roadmap that drove creative and messaging changes, ultimately heightening interest and customer registration for Home Internet services. • Spearheaded the development and implementation of digital optimization and enhancement strategies for T-Mobile's Home Internet products. • Communicated with business partners to create a strategic roadmap for promotion and merchandising of Home Internet across T-Mobile's digital channels. • Conducted market research through techniques such as A/B testing to guide the marketing strategy and launched digital advertising campaigns to increase brand awareness, website traffic, and sales.

Overland Park, Kansas, Us

• Employed control and authorization over digital initiatives for non-handset devices, accessories, value added services, and device insurance program. • Realized a yearly increase in online sales of Apple and Samsung watches by 126% through targeted upper funnel merchandising as well as targeted cross sell/up-sell opportunities. • Developed, tested, and integrated unique messaging, creative, and iconography for Sprint Complete - device insurance - in the product buy flow, leading to an 800 bps increase in attach rate. • Directed merchandising efforts for non-handset products on the Sprint website which consisted of tablets, smart watches, networking enhancements, and new product launches.• Conducted and applied web analytics (Adobe Analytics) to determine product performance and sales and reported on results to leadership.• Instituted A/B testing roadmaps to uncover opportunities for updating and enhancing website content, generated reports on testing results, and provided recommendations.

Bethesda, Md, Us

• Piloted cross-functional key fulfillment programs, including same day delivery and a new mobile app, which reached over 100k downloads and $500k in revenue in the first 60 days. • Utilized web analytics data to identify new omnichannel strategies, untapped growth programs, and customer conversion and satisfaction initiatives while managing a $2M program budget.• Established processes and procedures for executing new delivery channels, facilitated daily standups with cross-functional teams, and collaborated with operations on store team training.

Bethesda, Md, Us

• Provided tactical leadership to the enterprise's e-commerce team as well as delivered digital business insights and recommendations that played a role in increasing online sales by over 80% within a three-year period. • Formed the complete digital analytics department which included managing seven digital analysts responsible for web analytics, testing & optimization, and customer satisfaction insights. • Liaised with the digital merchandising team and buyers to isolate product trends that drove the placement of high margin products at the top of the web sales funnel. • Designed performance reporting, business cases, P&L reports, and future forecasts of digital sales for use by the executive leadership team.

Rockville, Maryland, Us

Arlington, Va, Us