John J. Serrato Jr. Email & Phone Number

San Francisco, California, United States

Graphic DesignResponsive Web & Mobile App DevelopmentUI/UX Design

Salinas, California, United States

The Throwback - The Show Making Radio Dope Again! The Throwback plays all the dopest jams from back in the day. Listen live every Thursday from 8 pm to 10 pm with host John J on 90.9 FM Salinas, Santa Cruz, Monterey and 104.1 FM Hollister, Gilroy. Listen Live @ http://throwback831.com

Salinas

Mother Earth Cannabis Co. was created by "Love and Compassion" to help assist rest, healing and wellness for the terminally ill when pharmaceuticals and chemicals are no longer an option for relief. At Mother Earth Cannabis Co. we strive to support natural healing, sustainability and social responsibility on a local, state, national and global level.We embrace our founding values, as well as the values of our partners and customers, illustrating our desire to “Help Heal the World Naturally with Cannabis”. We do this with every product we supply and through numerous programs that support quality, sustainability and social responsibility.

Hollister, Ca

A HIGHER STATE OF MINDCalifornicated Premium Cannabis Company was created to elevate you to your highest state of mind with the natural effects of the cannabis flower. Our company takes pride in providing California with safe and legal access to the highest quality, lab tested cannabis on the market.

San Francisco Bay Area

Greater Los Angeles Area

The Cannabis Industries Web, Branding, Marketing and Consulting Solution.

San Francisco Bay Area

• Visual Information design (Online, Mobile and Print).• Responsive CMS web/mobile development.• Social network management and optimization.• Brand and imaging consultant.• Database marketing.

San Jose, Ca.

A modern cosmetics brand inspired by the 1940 Latina subculture, Pachuca.http://www.pachucacosmetics.com• Manage the online Customer Experience across the Brand including Design and Aesthetics, Content, Navigation and Branding/Marketing.• Develop and execute digital marketing campaigns and creative concepts.• Manage project tracking to ensure all digital assets and campaigns are timely, efficient, and effective.• Spearhead customer insight initiatives to drive site merchandising and product development activities.• Lead efforts to develop and drive out-of-the-box thinking for unique and effective digital functionality.• Implement new technical functionality, in order to enhance and optimize conversion rates and sales.• Develop seamless look and feel integrating with the larger brand and store creative group.•Identify new growth vehicles and strategies to meet sales and profit expectations.• Maintain a consistent aesthetic style across all channels.• Support copywriting and imagery initiatives to drive customers to our product. • Build and provide leadership and direction for a team of professional managers including creative digital and web design. • Ensure quality and on time execution of roadmaps and plans.• Effectively collaborate with internal and external business partners to ensure overall performance, traffic, sales, and conversion, as well as legal compliance.• Manage outside vendor relationships and contract agreements as necessary pushing best practices, policies and procedures.• Keep abreast of market, consumer trends, and competition and propose solutions for meeting goals.

1980 Bolsa Rd. Hollister, Ca. 95023

California Finest is a premium grade marijuana cigarette brand. We are committed to providing only the finest marijuana strains unique to California. It is dedication to quality and integrity that drive us to reach for the highest standard in our products. Visit us online at http://www.californiafinest420.com• Manage the online Customer Experience across the Brand including Design and Aesthetics, Content, Navigation and Branding/Marketing.• Develop and execute digital marketing campaigns and creative concepts.• Manage project tracking to ensure all digital assets and campaigns are timely, efficient, and effective.• Spearhead customer insight initiatives to drive site merchandising and product development activities.• Lead efforts to develop and drive out-of-the-box thinking for unique and effective digital functionality.• Implement new technical functionality, in order to enhance and optimize conversion rates and sales.• Develop seamless look and feel integrating with the larger brand and store creative group.•Identify new growth vehicles and strategies to meet sales and profit expectations.• Maintain a consistent aesthetic style across all channels.• Support copywriting and imagery initiatives to drive customers to our product. • Build and provide leadership and direction for a team of professional managers including creative digital and web design. • Ensure quality and on time execution of roadmaps and plans.• Effectively collaborate with internal and external business partners to ensure overall performance, traffic, sales, and conversion, as well as legal compliance.• Manage outside vendor relationships and contract agreements as necessary pushing best practices, policies and procedures.• Keep abreast of market, consumer trends, and competition and propose solutions for meeting goals.

San Francisco Bay Area

• Visual design (Online, Mobile and Print).• Web design• Social network optimization.• Database marketing.

3300 College Drive, San Bruno, Ca 94066 Usa

Key player in promoting and ensuring the generation of high-quality, focused content for college websites, email newsletters, and blogs. Write and repurpose noteworthy content that resonates with multiple audiences.Constantly iterate and improve marketing strategy based on quantitative & qualitative insights. Develop student mobile app that provides the ability to check class schedule, grades, and buy books.

San Francisco

• Managed, maintained, created, updated promotional/viral content, social network activity and sales advertising-related material on Clear Channel San Francisco’s CHR-Rythmic radio station, WiLD 94.9 KYLD-FM ‘s digital platform. Created the digital image, call to action, online for every on-air contest/event promotion, that targeted the radio station’s specific format demographic. Worked directly with station Program Director, Promotions Director, Sales Managers & Staff Members, to develop effective monetizable ideas, executed with best practice. (Local & National Online Contesting, Custom Web Pages, Event Recaps, Activities, Promotions etc.)• Tracked engagement metrics for programming guidance & Accountable for achieving site traffic goals.• Monitored Web Streams and scrubbed site for illegal images, daily.• Social Network strategy and growth. I created a post scheduling system & used engagement techniques. ( HootSuite Premium )• Assisted the promotions department in the creation of station promotional material (Local & National Online Contesting, Vehicle Wraps, Event Posters, Postcards, Newspaper Ads, Laminates, DVD videos, Event Recaps, and Streaming Online Video etc..)• Worked directly with on-air talent on best practice for dj’s individual online campaign presence& special show projects ( Content Management Template Training, Blog Technique, On-Air Content Tease, Personal Graphics, Video/Editing and Photography.• Managed Station Email Marketing campaigns and distributed Station E-mail Newsletters via station listener Database. Used E-mail marketing tools ( PressLaff ).• Worked with outside content providers/partners to ensure consistent look and feel on the corresponding partner websites.• Created banners, mockups, screenshots, site takeovers and other advertising elements for clients, sellers and websites. • Platform Upgrades

San Francisco Bay Area

• Managed, maintained, created, updated promotional/viral content, social network activity and sales advertising-related material on Clear Channel San Francisco’s urban radio station, 106 KMEL-FM ‘s digital platform. Created the digital image, call to action, online for every on-air contest/event promotion, that targeted the radio station’s specific format demographic. Worked directly with station Program Director, Promotions Director, Sales Managers & Staff Members, to develop effective monetizable ideas, executed with best practice. (Local & National Online Contesting, Custom Web Pages, Event Recaps, Activities, Promotions etc.)• Tracked engagement metrics for programming guidance & Accountable for achieving site traffic goals.• Social Network strategy and growth. I created a post scheduling system & used engagement techniques. ( HootSuite Premium )• Assisted the promotions department in the creation of station promotional material (Local & National Online Contesting, Vehicle Wraps, Event Posters, Postcards, Newspaper Ads, Laminates, DVD videos, Event Recaps, and Streaming Online Video etc..)• Worked directly with on-air talent on best practice for dj’s individual online campaign presence& special show projects ( Content Management Template Training, Blog Technique, On-Air Content Tease, Personal Graphics, Video/Editing and Photography.• Managed Station Email Marketing campaigns and distributed Station E-mail Newsletters via station listener Database. Used E-mail marketing tools ( PressLaff, Amp formerly known as Triton Digital Online Rewards System StickyFish.• Worked with outside content providers/partners to ensure consistent look and feel on the corresponding partner websites.• Created banners, mockups, screenshots, site takeovers and other advertising elements for clients, sellers and websites. • Provided Desktop support for Promotions and Sales in general computer help, converting files, and opening files.• Platform upgrades

Monterey, Ca

• Managed, maintained, created and updated promotional/viral content and sales advertising-related material on 5 radio station websites (102.5 KDON-FM, 92.7 KTOM-FM, 105.1 KOCN-FM, 100.7-FM LA PRECIOSA, KION-AM 1460).• Created and trafficked all digital sales assets on all station platforms.• Worked directly with sales staff members to develop monetizable digital ideas and execute with best digital practice. ( Local/National contesting, custom web pages, event recaps, activities, promotions, etc.• Worked with outside content providers/partners to ensure consistent look and feel on the corresponding partner websites.• Created banners, mockups, screenshots, and other advertising elements for clients, sellers and websites. • Assisted promotions in the creation of station promotional material (Local/National Online Contesting, Vehicle Wraps, Event Posters, Postcards, Newspaper Ads, Laminates, DVD videos, Event Recaps, and Streaming Online Video etc..)• Provided Desktop support for Promotions and Sales in general computer help, converting files, and opening files.• Worked directly with on-air talent on best practice for individual online campaign ( Content management template training, Blog technique, on air content tease, personal graphic imaging.• Email Marketing, Managed and distributed Station E-mail Newsletters on 5 radio station websites (102.5 KDON-FM, 92.7 KTOM-FM, 105.1 KOCN-FM, 100.7-FM La Preciosa, KION-AM 1460).• Online Platform upgrades ( Template Flips, Streaming Player upgrades )• Track engagement metrics for programming guidance & Accountable for achieving site traffic goals.• Social Network strategy and growth.

International Business

Education record