Jayson Serrault work email
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Jayson Serrault personal email
My approach to business is based upon finding a current in a river of data then building a strategic vision around those insights while developing the stories and messaging that creates value for stakeholders and consumers. This process always starts with the end consumer and works its way back through all the layers of building a business with an understanding of all the rational and many times irrational elements. My value in the equation is bridging the gap between technology, marketing, analytics, people and product into an actionable business strategy then leveraging and building teams while inspiring them to execute.
Dify Battery
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Business OwnerDify Battery Jun 2020 - PresentMadison, Wisconsin, United States
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Chief Executive Officer1-800-Battery Nov 2018 - May 2020Madison, Wisconsin Area- Developed a business model where the website and call center would aggregate and convert traffic then hand off the order to local providers for fulfillment- Completely rebuilt website to provide an efficient mobile user experience and to optimize organic and paid traffic to achieve profitable CAC to CLV ratio and to leverage local providers who can offer immediate pick-up/delivery and superior installation services- In order to eliminate costly billing and accounting reconciliation, leveraged payment technology in novel ways to offer immediate and secure transfer of funds that also completes the order loop creating the opportunity for a “disconnected” omni-channel experience without integrations -
Chief Marketing And Techology OfficerBatteries Plus Bulbs Oct 2015 - Nov 2017Hartland, Wi- Key member of leadership team- Direct leadership in a period of continuous improvement growing from 280 to 725 stores, less than $200 million in sales to over $600 million, over 8% average yearly same store sales increases and a five-fold increase in EBITDA from 2007 to 2017- Optimized marketing spend between traditional and digital marketing and directed advertising strategy (Radio, Television, Print, PR, PPC, social and other digital media) using in-house media planning and buying, internal creative staff and various agencies to drive traffic to website and stores resulting in an increase in return on advertising spend from less than 2 to 5.4- Lead design and development of a new retail management system including POS, customer, pricing, item, vendor and inventory management, planning and accounting -
Vp Of Omni Channel Marketing & AnalyticsBatteries Plus Bulbs Jul 2013 - Oct 2015Hartland, Wi- Lead effort to revamp e-commerce, digital marketing and omni-channel strategies including the complete rebuilding of the batteriesplus.com website and enhancement of store systems to facilitate buy online/pickup in store orders, device repair appointments and endless aisle- Resulting in over 10% same store retail sales comps in 2016 and over 22% of store sales originating online by 2017, up from less than 1% in 2014- 2016 Internet Retailer Omnichannel Retailer of the Year finalist along with Target, Neiman Marcus and Nordstrom
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Vp Of Category ManagementBatteries Plus Jun 2009 - Jul 2013- Lead product development, product positioning, packaging, sourcing, vendor negotiations, product mix, merchandising, planogramming, promotions, pricing, store layout and signage- Lead launch of bulbs and device repair segments and rebranding effort to Batteries + Bulbs- Lead project to redevelop in house knowledge database used in over 65% of in-store transactions- Drove in-store conversion rate of customers with purchase intent to 93% resulting in near double digit SSS increases while maintaining store gross margins over 51%
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Director Of Product DevelopmentBatteries Plus Feb 2007 - Jun 2009- Lead product development, product positioning, packaging, sourcing, vendor negotiations, product mix, merchandising, planogramming, promotions, pricing, store layout and signage
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Category ManagerFiskars Brands Dec 2002 - Feb 2007- Several Category, Product and Marketing Manager positions at both the Garden Tools and School/Office/Craft Divisions- Developed and executed category business plans including branding, product and channel strategies- Participated in cross-divisional and international branding project to relaunch the Fiskars brand- Developed programs for many large retailers including Wal-Mart, Target, Sears, Home Depot and Lowes
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Advanced Concepts/Business Development ManagerNewell Brands Jan 2002 - Nov 2002Madison, Wisconsin Area- Identified and developed a 5-year strategic vision leveraging brand positioning and current manufacturing capabilities and customer relationships to establish new business and product platform development opportunities- Lead design, engineering, development, sourcing and sales of multiple new product lines- Developed branding, positioning, messaging, product and communication strategies -
Marketing And Product ManagementNewell Rubbermaid Mar 1998 - Jan 2002- Several Category, Product and Marketing Manager positions at both the Office Products and International Divisions- Managed all phases of product development including engineering and international sourcing resulting in over 400 products, many with patents- Developed and executed all sales and marketing materials including presentations to major retailers such as Walmart, Target, OfficeMax, Staples, Office Depot and other commercial accounts both domestically and internationally- Lead category growth from $90 to $160 million in annual sales- Developed and executed international product line and marketing strategies including programs, costs, pricing, discount structures, sales projections, collateral, gross margin objectives, positioning, planograms and promotions focusing mainly on Latin and South America
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Product ManagerDalmatian Press, Llc May 1996 - Mar 1998Greater Nashville Area, Tn- 6th employee at a new startup- Directly responsible for all phase of product development and marketing including management of design talent and licensing relationships including Disney® and Barney® - Developed programs for many large and small retailers including Wal-Mart and Target
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Assistant BuyerSpiegel Feb 1995 - May 1996Downers Grove, Il
Jayson Serrault Skills
Jayson Serrault Education Details
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Business Administration And Management, General
Frequently Asked Questions about Jayson Serrault
What company does Jayson Serrault work for?
Jayson Serrault works for Dify Battery
What is Jayson Serrault's role at the current company?
Jayson Serrault's current role is Founder and Owner.
What is Jayson Serrault's email address?
Jayson Serrault's email address is js****@****zon.net
What is Jayson Serrault's direct phone number?
Jayson Serrault's direct phone number is +126244*****
What schools did Jayson Serrault attend?
Jayson Serrault attended University Of Illinois At Urbana-Champaign.
What skills is Jayson Serrault known for?
Jayson Serrault has skills like Retail, Merchandising, Sales, Management, Inventory Management, Customer Service, Product Development, Sales Management, Visual Merchandising, Marketing Strategy, Marketing, Store Management.
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Jayson Serrault
United States -
Jayson Serrault
Madison, Wi1fiskars.com
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