In 2024 I became a New Business Director and moved within dentsu's agency network from Merkle to Carat. In this sales lead role, I focus on driving new business and organic revenue growth with the world's leading brands and I act as the go-to pitch lead for digital and CX opportunities on a local, regional and global scale.

Driving new business and organic revenue growth with the world's leading brands by being the go-to pitch lead for opportunities on a local, regional and global scale, with a focus on Customer Experience and Digital Marketing strategies.

• Senior sales role at a London-based digital marketing agency, responsible for building and managing a full-scale sales department from the ground up• Successfully grew new business and organic revenue through pipeline management and pitch development across inbound and outbound sales opportunities. Specialised in solution selling of a diverse suite of managed service offerings in digital marketing and customer experience strategies• Single-handedly restructured and implemented a scalable, end-to-end agency sales process, achieving a 300% increase in new business and generating over £500k in agency revenue from 75+ global SLAs within 18 months• Led agency-wide teams to develop and present innovative strategies and propositions for D2C eCommerce brands, encompassing ideation, proposal development, delivery and negotiation during the RFP process• Managed daily communications with C-suite and Director-level stakeholders for a diverse clientele, including growing start-ups, SMBs, and international FMCG brands• Developed a comprehensive library of sales assets, including brochures, audits, proposals, contracts, discovery forms, process flows, sales handbooks, and calculators• Doubled ongoing monthly revenue by developing and introducing a new core agency offering• Established key strategic sales partnerships, fostering a steady stream of referral-based sales• Day to day CRM Management: Salesforce, Pipedrive, Active Campaign, Sales Navigator

• Account management of a portfolio of 15+ clients across a wide range of industries including eCommerce, lifestyle and hospitality brands. • Responsible for the E2E development and day-to-day management of full funnel online acquisition strategies on paid media channels, generating over £1.1m in client revenue (5x ROI)• Management of 1 junior media buyer, who was responsible for a client portfolio of 6 eCommerce clientsHighlights included:• I worked closely with clients, including Dragons’ Den’s Peter Jones, as a marketing extension of their business, often going beyond the call of duty by consulting on customer acquisition, performance marketing and product development• I consistently hit over a 10x ROAS for an online travel and tourism D2C brand, generating over £300k in revenue in 3 months• I scaled a home and garden brand at 6x ROAS through online advertising strategies, generating £450k in revenue• I successfully launched UK paid social strategies for a global brand in vacuum cleaning, whilst producing over £100k in revenue and a 5x ROAS

• As part of my key marketing role at a growing music industry start-up, I was responsible for management and implementation of the brand’s digital marketing strategy inclusive of paid media campaign management, organic content strategy development, influencer management, blog management• Planned, executed and managed digital marketing strategies that helped the brand to hit 150% of a crowdfunding target of £20k, whilst also generating over £125k in online revenue and doubling the brand's social media following within 12 months• Duties included management of 3 members of the social media team including a marketing executive, blog writers and content designer

• Solely responsible for E2E delivery of a B2B mobile application for a major oil and gas brand, used to enhance sales teams’ efficiency and performance.• Managed full project lifecycle from ideation through to delivery and its full roll-out to 2500 global users, saving the client a combined £5m in two years. • Managed key stakeholder groups across including an offshore vendor team of 5 in India and 10+ global client stakeholders at C-suite and Director levels under increased amounts of pressure and tight timelines.

• As part of my work placement in Spain during my University Degree, I worked at one of the largest sugar suppliers in Europe, Azucarera Ebro.• This role required me to use my fluency in Spanish to assist the Treasury department in providing accounting reporting and analysis• This experience emphasizes my ability to work with accuracy and consistency under pressure in a non-native speaking language.