Lead the global marketing team in building a solution and demand generation engine to communicate the Tradeshift value proposition to existing customers, strategic partners, and targeted new logos. Leverage metrics to establish data driven plans and execution through the buyer's journey.

Head of North America Marketing responsible for demand generation targeting new logos and customer loyalty programs. Collaborate with global marketing teams to execute regional plans and programs that align with sales objectives. Target segments include enterprise, mid-market, and smb with focus on the customer journey.

Drive marketing sourced and influenced pipeline through field, partner, and digital marketing programs and campaigns.

Geo Lead for marketing planning and execution to drive results. Responsible for demand gen (programs), lead management/conversions, sales development alignment, field and channel marketing.

Managed a team of marketers focused on demand generation and customer preference. Additionally, managed a team of sales reps covering territories on the east coast.

Directed field-marketing efforts for the Americas with global responsibility for channel marketing. Responsible for all field marketing to support Altiris sales representatives, VAR/SIs, and Strategic Alliances.

Worked with various internal organizations within CA to close License Agreements within a four-state territory. Lead and motivate field sales team.

Created sales team consisting of 16 outside reps and 12 inside reps. Organized a pre-sales technical team consisting of four sales engineers. Successful in year over year growth. Achieved $15 million in annual revenue against a $12 million-dollar quota. Designed sales incentives and performance recognitions to motivate sales team. Also responsible for budgets, expenses, forecasting, and all facets of sales management.

Team leader for a team of four sales representatives selling Corel products to corporate and government accounts. Achievements include obtaining quarterly quotas and negotiating joint state wide agreements with New York and Texas.

Responsible for selling Novell solutions to State and Local agencies in Texas, Oklahoma, Kansas, Colorado, and Utah. Participated in achieving 100% + of team quarterly quota for eight quarters. Closed large Master License Agreements in Kansas, Utah, and Texas exceeding one million dollars.

Started on the Technical Support team and moved into a Regional Sales Manager promoting software with end users and partners in the DC area. Later relocated back to HQ, in Orem, UT in a sales and marketing role with Federal and State and Local Government.