• Created the strategic enrollment and outreach plans, along with other marketing collateral. • Developed strong and sustainable relationship with local and foreign business partners in many countries.• Identified new growth market, research trends, and implement strategies to bring diversification to campus.• Launched the first customized summer program for college in 2014 and collaborated closely with faculty, business partners and other departments.

•Conducted market research that included competitor analysis, market size estimation, and investment pay back metrics including P&L forecasting and developed a marketing and business plan targeted at international market.•Developed financial modeling tools and forecasted ROI of projects that expands current business to other international market •Provided consulting and strategy development service to domestic and foreign institutional investors about direct market access to Korea Stock Exchange.

• Create a guidebook for Washington export companies with expansion strategies, new market opportunities, how to comply with national export regulation, and different trade terms/codes.

• Led development and execution of strategic planning in all aspect of business operations including sales, marketing, hiring, training, managing cash and accounting operation, and inventory management. • Performed data analysis of 3000+ products sold in stores and created plans to increase sales of underperforming products.• Developed and maintained strong strategic relationships, and negotiated co-marketing opportunities with promotional partners such as Budweiser, Coca Cola, and Conoco Philips

• Utilized both external and internal data to forecast the industry trend and analyzed 700+ tourism programs to track each program’s past progress, change in volume, preference of target group, and sales potential, leading to negotiation of new contracts with 70+ suppliers.• Designed and conducted market research study including data analysis, focus group, in-depth interview and online surveys. Created research reports to senior manager.