Hello!I’m an experienced marketer with 18 years experience. I've crafted excellent campaigns and driven brand and commercial growth in fiercely competitive markets.In my current role, I provide direct oversight and leadership across CRM, Content, Creative & Design, and Research teams. I set the strategic focus and direction for a global team of over 50 talented marketers and creators spanning the UK, EU, and US. As a core Senior Leadership team member, I deliver strategic projects that drive top-line growth and make MPB an awesome place to work.I've got a knack for distilling complex challenges and bringing brand visions to life. From planning to production and optimisation, I’ve led dynamic multi-media TTL campaigns that I'm really proud of. I've spearheaded numerous brand, product, and proposition launches, diving deep into insights, mastering the consumer journey, and fine-tuning communications for peak performance.I thrive on sparking creativity, inspiring teams to dream big and deliver even bigger. I love presenting, negotiating, forging strong partnerships, and building consensus at all levels.What I bring to the table:• Strategic Communications Planning• Advertising Production• Brand Strategy & Identity• Strategic Partnerships• Marketing Strategy• Leadership• Budget Management• Creative Development• Marketing Management• Product Marketing• Creative Direction• Integrated Marketing Communications• Creative Briefs• Campaign Delivery• Multi-Channel Marketing• Media Strategy