Having honed my skills in digital marketing, I've developed a proficiency in utilizing essential SEO tools that are industry standards. I leverage SEMrush to conduct comprehensive keyword research, competitor analysis, and track overall search performance. BrightLocal serves as a valuable resource for local SEO strategies, aiding in managing business listings, tracking rankings, and gathering customer reviews. Additionally, my expertise extends to employing platforms like Yoast for optimizing WordPress websites, while my analytical insights are derived from interpreting data provided by Google Analytics, Search Console, Business Profile, and Bing Webmaster tools. This comprehensive toolkit empowers me to strategize, optimize, and measure the effectiveness of SEO campaigns for maximum online visibility and business success.

Entrusted with developing Facebook ad campaigns for three brands, I significantly boosted "likes" by 3,761.82%, resulting in an 181,734% increase in engagement. Simultaneously, I achieved a 98% decrease in the cost per click (CTA), reducing it to $0.01. Impressively, with the same budget, impressions surged by over 1,200%, showcasing efficient utilization and impactful optimization of resources.

In my capacity as a senior graphic designer, digital marketer, and web administrator, I played a pivotal role within a specialized team dedicated to indoor competitive sports equipment. Tasked with creating visually compelling designs, implementing digital marketing strategies, and managing the web presence, I collaborated seamlessly with a larger remote group to ensure comprehensive and cohesive brand representation. This dual responsibility allowed me to bring a holistic approach to both the aesthetic and functional aspects of promoting indoor sports equipment in a dynamic and competitive market.

- Collaborated with a team of four designers across a network- Created multiple advertisements per day while meeting daily print deadlines- Worked directly with clients during the approval process with corrections- Nominated for and won several state-wide advertising awards

- Retraced client logos into higher-quality vector formats for large-form printing- Met advertising and marketing requirements based on client budget - Produced advertisements, catalogs, direct mailers, and brand identities