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Innovative B2C & B2B growth accelerator with over 15 years of experience driving customer acquisition through marketing, analytics, and product strategies for consumer-facing brands to achieve record traffic, profit, and revenue. Success spans S&P 500 companies, agencies, marketplaces (B2B2C), software as a service (SaaS), real estate, fintech, hospitality, e-commerce, and technology industries. A change agent accomplished at developing high-performing, results-oriented teams that deeply understand consumer behavior, drive adoption and engagement, and transform product experiences.ExpertiseProduct Strategy & Leadership · Product Management · User Experience Design (UX/UI) · Experimentation & A/B Testing · Conversion Optimization (CRO) · Agile Product Development · AI/ML, Analytics, & Data Science · Storytelling & Data Visualization · SEO, SEM & Digital AdvertisingSpeakingInternet Retailer (IRCE) · Search Marketing Expo (SMX) · National Apartment Association (NAA) · Apartment Internet Marketing (AIM) · RVATech Product Fest · Advanced Search Summit · Botify Connect · National Arts Marketing (NAMPC)AffiliationsIn the Lab Product Management Mentor · Previsible Expert in Residence · Effie Awards Judge · Emory Alumni Association Board & Marketing Committee · Reforge Product Leadership & Strategy
Power Support Partners, Inc.
View- Website:
- powersupportpartners.com
- Employees:
- 52
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Vice President Of MarketingPower Support Partners, Inc.Atlanta, Ga, Us -
Vp, Organic Growth & IntegrationsRent. Oct 2023 - PresentAtlanta, Ga, UsRent. is a $200M digital marketplace and marketing platform reaching 45+ million monthly visitors through the Rent., ApartmentGuide, and Redfin brands. As a subsidiary of Redfin Corporation (NASDAQ: RDFN), Rent. streamlines the experience of connecting people and properties.Product leader driving organic growth, marketplace expansion, strategic partnerships, and vendor integrations.• Increased available rental listings from 262,000 to about 440,000 from April to October 2024, enhancing selection and value for renters.• Secured new tour scheduling integrations, doubling adoption, increasing lead-to-lease conversion, and improving the renter experience.• Stabilized rentals traffic year-over-year by August 2024 after a 17-month decline, establishing a foundation for sustained growth. -
Board MemberTrue Colors Theatre Company Jan 2024 - PresentAtlanta, Georgia, UsTrue Colors Theatre Company is a nonprofit regional theater based in Atlanta, GA dedicated to celebrating the rich tradition of Black storytelling while giving voice to bold artists of all cultures. True Colors thrives at the intersection of artistic excellence and civic engagement. -
Vp, ProductAngi Sep 2022 - Aug 2023Denver, Co, UsAngi is a $1.8 billion nationwide marketplace serves 150 million homeowners and 250,000 home service professionals through the Angi (previously Angie’s List), HomeAdvisor, and Handy brands (NASDAQ: ANGI, publicly-traded subsidiary of IAC).Hired by the CEO to turn around B2C traffic acquisition and conversion, led product growth, dotted-line to CMO, empowered a team of 40+ across product management, content and editorial, and search engine optimization (SEO).• Recovered Angi.com to year-over-year traffic growth for the first time since the Angie’s List to Angi rebrand in April 2021 by increasing the quality and volume of editorial content production and programmatic/technical SEO strategies.• Increased B2B service provider LTV 50% Y/Y and increased LTV-to-CAC by 22% Y/Y by improving satisfaction via higher quality consumer leads, a streamlined conversion process, and improved consumer demand generation.• Drove increased SEM gross profit for the $250M media budget via enhanced bidding strategies and page speed improvements, improving conversion by 15-20% and returning the company to positive net cash flow.• Validated the new product flywheel with consumer research and A/B testing, developed generative AI search (SGE) strategy, drove OKR alignment across product and engineering, and pioneered foundational initiatives to improve CSAT. -
Senior Director Of Product, Apartments.ComCostar Group Sep 2020 - Sep 2022Washington, Dc, UsCoStar Group is a $2.3 billion global leader in online real estate marketplaces, information, and analytics with leading brands such as Apartments.com, Homes.com, and LoopNet (NASDAQ: CSGP, part of the S&P 500).Served as the Head of Product for B2B and B2C with a team of 25+ across product management, user experience design (UX/UI), search engine optimization (SEO), and content development for the network of 10 leading rental sites.• Launched the ‘Listing of the Future’, providing renters an innovative UX to select the right unit to lease and catapulted the sales team to record net new sales bookings +138% YoY by generating higher quality leads for advertisers.• Advanced the growth strategy of Apartments.com, yielding 1.2 billion visits (+27% YoY) to the Apartments.com Network of 11 websites, over 8 billion page views (+13% YoY), and 121 million leads (+46% YoY) in 2021.• Redesigned and scaled tour scheduling integrations with over 8,800 apartment communities across 1,200 property management companies and 10 vendor partners, resulting in over 730 million tours scheduled by renters. -
Senior Director, Analytics & Seo, Apartments.ComCostar Group Mar 2019 - Sep 2020Washington, Dc, UsLed the analytics department, B2B2C role in partnership with sales, marketing, and product leaders, managed a team of 20+ across product management, SEO, content, and analytics including hiring and managing a team of five data scientists.• Empowered a 300+ person B2B sales team to an exceptional +59% increase in net new sales and countercyclical +23% YoY revenue increase by delivering best-in-class product insights from consumer research and data science analyses.• Propelled site traffic to a record of 25 million monthly visitors (+20% YoY) and increased total leads generated 43% YoY by pioneering a new A/B testing program and rapidly conducting 50+ impactful experiments over 18 months.• Transformed the analytics team’s workflow using Agile and Scrum, proactively cutting hundreds of inbound reporting requests by 65% through user-friendly self-service reports and dashboards. -
Director, Seo Marketing, Apartments.ComCostar Group Feb 2016 - Mar 2019Washington, Dc, UsEstablished and nurtured the SEO practice from the initial hire to a team of 10+ specialists in product management, technical SEO, content writing, geography systems, and analytics.• Led the SEO strategy and product management of over 100 user stories and features each improving site accessibility, description, and authority and earning over 90% share of #1 rankings for the top 10,000 industry keywords.• Championed organic traffic growth, driving remarkable increases of 28 million, 67 million, and 105 million incremental annual organic visits for Apartments.com in consecutive years and culminating in 430 million organic visits in 2020. -
Board Member / Marketing Committee MemberEmory Alumni Association Aug 2009 - May 2016Atlanta, Ga, Us -
Director Of Digital MarketingRelevance Advisors Jul 2014 - Feb 2016Atlanta, Georgia, UsRelevance Advisors is a boutique e-commerce marketing agency helping clients identify and drive qualified customers to their websites and optimize the experience in order to grow their businesses and increase the return on their digital investment.First full-time employee, hired and managed a team of four, developed agency service offerings, ran end-to-end agency operations, pitched and won client business, stewarded client relationships, and ensured successful project completion.• Fueled recurring revenue growth +260% to $1 million with over 20% profit margin by establishing and maturing SEO, SEM, and analytics service areas for clients such as KRAFT, Lowe's, Quikrete, Georgia Pacific, and more.• Fostered and expanded partnerships with Iris Worldwide, Meredith Corporation, MomentFeed, and others.• Grew Zaxby’s website traffic and restaurant visits by optimizing local listings for over 800+ restaurant locations. -
Seo Technology Lead/Search TechnologistSearch Discovery Dec 2011 - Jul 2014Atlanta, Ga, UsDigital agency turned data consultancy for leading brands and Fortune 500 companies including Gamestop, Chick-fil-A, and American Cancer Society, 140 employees, tag management software acquired by Adobe, part of Momentum Worldwide.Led technical SEO analysis and strategy, developed internal products to automate recurring tasks, and served as product manager for agile development of internal and client websites.• Secured the agency’s first digital agency of record engagement with Atlanta Ballet, launched a new responsive design website doubling organic traffic, tripling mobile traffic, and exceeding revenue goals via SEO, SEM, and A/B testing.• Doubled annual revenue for Extended Stay America and increased bookings 50% by leading the successful website migration and consolidation from several independent brands into the new ExtendedStayAmerica.com.• Provided strategic SEO guidance, technical assessments, and actionable prioritized recommendations for clients such as Credit Sesame, AT&T, Chick-Fil-A, Ashton Woods, Sharecare, and Kimberly-Clark. -
Account Coordinator/Assistant Account ExecutiveSearch Discovery Oct 2009 - Dec 2011Atlanta, Ga, UsManaged digital marketing campaigns and served as a primary point of contact for clients, restructured campaigns, performed keyword expansion, tested ad copy, and enhanced landing pages to increase click-through rates and conversion.• Optimized SEM/PPC, display, social media, and retargeting campaigns across various media networks with a combined media spend of over $2 million annually for clients such as NASCAR, Atlanta Hawks, and Cartoon Network.• Conducted Google Analytics audits for customers like Southeast Toyota, DuPont, and Ariba, then developed data-driven insights to enhance user experience, optimize for conversion, and boost lead generation and sales. -
Marketing InternAlliance Theatre Jan 2009 - May 2009Atlanta, Ga, UsThe Alliance Theatre is a Tony Award-winning regional theatre that sets the highest artistic standards, creating the powerful experience of shared theatre. -
Technical Director And SchedulerCamp Micah Jun 2005 - Aug 2008Camp Micah is a traditional overnight summer camp that provides a stimulating and challenging environment for campers to form relationships and develop skills.
Jordan Silton Skills
Jordan Silton Education Details
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Emory University - Goizueta Business SchoolMarketing & Managing Organizations -
Brookline High School
Frequently Asked Questions about Jordan Silton
What company does Jordan Silton work for?
Jordan Silton works for Power Support Partners, Inc.
What is Jordan Silton's role at the current company?
Jordan Silton's current role is Vice President of Marketing.
What is Jordan Silton's email address?
Jordan Silton's email address is jo****@****ors.com
What is Jordan Silton's direct phone number?
Jordan Silton's direct phone number is +161772*****
What schools did Jordan Silton attend?
Jordan Silton attended Emory University - Goizueta Business School, Brookline High School.
What are some of Jordan Silton's interests?
Jordan Silton has interest in Web Design, Technical Theater, Sailing, Lighting Design, Ultimate Frisbee, Technical Direction, Graphic Design.
What skills is Jordan Silton known for?
Jordan Silton has skills like Seo, Digital Marketing, Web Analytics, Google Analytics, Marketing Strategy, Marketing, Ppc, Web Design, Organic Search, Google Adwords, Online Advertising, Online Marketing.
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