Jordan Silton Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Rent. is a $200M digital marketplace and marketing platform reaching 45+ million monthly visitors through the Rent., ApartmentGuide, and Redfin brands. As a subsidiary of Redfin Corporation (NASDAQ: RDFN), Rent. streamlines the experience of connecting people and properties.Product leader driving organic growth, marketplace expansion, strategic partnerships, and vendor integrations.• Increased available rental listings from 262,000 to about 440,000 from April to October 2024, enhancing selection and value for renters.• Secured new tour scheduling integrations, doubling adoption, increasing lead-to-lease conversion, and improving the renter experience.• Stabilized rentals traffic year-over-year by August 2024 after a 17-month decline, establishing a foundation for sustained growth.

Atlanta, Georgia, Us

True Colors Theatre Company is a nonprofit regional theater based in Atlanta, GA dedicated to celebrating the rich tradition of Black storytelling while giving voice to bold artists of all cultures. True Colors thrives at the intersection of artistic excellence and civic engagement.

Denver, Co, Us

Angi is a $1.8 billion nationwide marketplace serves 150 million homeowners and 250,000 home service professionals through the Angi (previously Angie’s List), HomeAdvisor, and Handy brands (NASDAQ: ANGI, publicly-traded subsidiary of IAC).Hired by the CEO to turn around B2C traffic acquisition and conversion, led product growth, dotted-line to CMO, empowered a team of 40+ across product management, content and editorial, and search engine optimization (SEO).• Recovered Angi.com to year-over-year traffic growth for the first time since the Angie’s List to Angi rebrand in April 2021 by increasing the quality and volume of editorial content production and programmatic/technical SEO strategies.• Increased B2B service provider LTV 50% Y/Y and increased LTV-to-CAC by 22% Y/Y by improving satisfaction via higher quality consumer leads, a streamlined conversion process, and improved consumer demand generation.• Drove increased SEM gross profit for the $250M media budget via enhanced bidding strategies and page speed improvements, improving conversion by 15-20% and returning the company to positive net cash flow.• Validated the new product flywheel with consumer research and A/B testing, developed generative AI search (SGE) strategy, drove OKR alignment across product and engineering, and pioneered foundational initiatives to improve CSAT.

Washington, Dc, Us

CoStar Group is a $2.3 billion global leader in online real estate marketplaces, information, and analytics with leading brands such as Apartments.com, Homes.com, and LoopNet (NASDAQ: CSGP, part of the S&P 500).Served as the Head of Product for B2B and B2C with a team of 25+ across product management, user experience design (UX/UI), search engine optimization (SEO), and content development for the network of 10 leading rental sites.• Launched the ‘Listing of the Future’, providing renters an innovative UX to select the right unit to lease and catapulted the sales team to record net new sales bookings +138% YoY by generating higher quality leads for advertisers.• Advanced the growth strategy of Apartments.com, yielding 1.2 billion visits (+27% YoY) to the Apartments.com Network of 11 websites, over 8 billion page views (+13% YoY), and 121 million leads (+46% YoY) in 2021.• Redesigned and scaled tour scheduling integrations with over 8,800 apartment communities across 1,200 property management companies and 10 vendor partners, resulting in over 730 million tours scheduled by renters.

Washington, Dc, Us

Led the analytics department, B2B2C role in partnership with sales, marketing, and product leaders, managed a team of 20+ across product management, SEO, content, and analytics including hiring and managing a team of five data scientists.• Empowered a 300+ person B2B sales team to an exceptional +59% increase in net new sales and countercyclical +23% YoY revenue increase by delivering best-in-class product insights from consumer research and data science analyses.• Propelled site traffic to a record of 25 million monthly visitors (+20% YoY) and increased total leads generated 43% YoY by pioneering a new A/B testing program and rapidly conducting 50+ impactful experiments over 18 months.• Transformed the analytics team’s workflow using Agile and Scrum, proactively cutting hundreds of inbound reporting requests by 65% through user-friendly self-service reports and dashboards.

Washington, Dc, Us

Established and nurtured the SEO practice from the initial hire to a team of 10+ specialists in product management, technical SEO, content writing, geography systems, and analytics.• Led the SEO strategy and product management of over 100 user stories and features each improving site accessibility, description, and authority and earning over 90% share of #1 rankings for the top 10,000 industry keywords.• Championed organic traffic growth, driving remarkable increases of 28 million, 67 million, and 105 million incremental annual organic visits for Apartments.com in consecutive years and culminating in 430 million organic visits in 2020.

Atlanta, Ga, Us

Atlanta, Georgia, Us

Relevance Advisors is a boutique e-commerce marketing agency helping clients identify and drive qualified customers to their websites and optimize the experience in order to grow their businesses and increase the return on their digital investment.First full-time employee, hired and managed a team of four, developed agency service offerings, ran end-to-end agency operations, pitched and won client business, stewarded client relationships, and ensured successful project completion.• Fueled recurring revenue growth +260% to $1 million with over 20% profit margin by establishing and maturing SEO, SEM, and analytics service areas for clients such as KRAFT, Lowe's, Quikrete, Georgia Pacific, and more.• Fostered and expanded partnerships with Iris Worldwide, Meredith Corporation, MomentFeed, and others.• Grew Zaxby’s website traffic and restaurant visits by optimizing local listings for over 800+ restaurant locations.

Atlanta, Ga, Us

Digital agency turned data consultancy for leading brands and Fortune 500 companies including Gamestop, Chick-fil-A, and American Cancer Society, 140 employees, tag management software acquired by Adobe, part of Momentum Worldwide.Led technical SEO analysis and strategy, developed internal products to automate recurring tasks, and served as product manager for agile development of internal and client websites.• Secured the agency’s first digital agency of record engagement with Atlanta Ballet, launched a new responsive design website doubling organic traffic, tripling mobile traffic, and exceeding revenue goals via SEO, SEM, and A/B testing.• Doubled annual revenue for Extended Stay America and increased bookings 50% by leading the successful website migration and consolidation from several independent brands into the new ExtendedStayAmerica.com.• Provided strategic SEO guidance, technical assessments, and actionable prioritized recommendations for clients such as Credit Sesame, AT&T, Chick-Fil-A, Ashton Woods, Sharecare, and Kimberly-Clark.

Atlanta, Ga, Us

Managed digital marketing campaigns and served as a primary point of contact for clients, restructured campaigns, performed keyword expansion, tested ad copy, and enhanced landing pages to increase click-through rates and conversion.• Optimized SEM/PPC, display, social media, and retargeting campaigns across various media networks with a combined media spend of over $2 million annually for clients such as NASCAR, Atlanta Hawks, and Cartoon Network.• Conducted Google Analytics audits for customers like Southeast Toyota, DuPont, and Ariba, then developed data-driven insights to enhance user experience, optimize for conversion, and boost lead generation and sales.

Atlanta, Ga, Us

The Alliance Theatre is a Tony Award-winning regional theatre that sets the highest artistic standards, creating the powerful experience of shared theatre.

Camp Micah is a traditional overnight summer camp that provides a stimulating and challenging environment for campers to form relationships and develop skills.

Bba, Marketing & Managing Organizations

Education record