As both strategic team leader and hands-on contributor, I've been fortunate to have had the opportunity to build marketing programs from the ground up at several early stage startups. I have been involved in just about every aspect of marketing including:• Product marketing and product positioning • Content marketing strategy and hands on content development• Demand generation, growth, and performance marketing• Event management and community building• PR/AR • Hiring and team buildingSome highlights: 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Currently overseeing Algolia’s blog and SEO content development with more than a dozen blogs published each month. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed Search.io brand and logo, positioned the company, ran all advertising and PR, and helped lead the company to acquisition through comprehensive marketing strategy. Contributed to Algolia's product positioning and created all-new interactive product tutorials for the website. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: At Atlassian, through A/B ad testing, increased signups for flagship product by 20%. At Workboard, built a customer pipeline from scratch and drove signups below $2 CPA. Built customer training and certification programs at Trifacta to improve product adoption.𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Currently managing a team of 6 to build, maintain, and optimize the website to drive demand, including migration to a new CMS solution.