Jon Silvers

Jon Silvers Email and Phone Number

Full-stack marketing leader at Algolia. Formerly Atlassian, IBM Compose, and Trifacta @ Algolia
Jon Silvers's Location
Berkeley, California, United States, United States
Jon Silvers's Contact Details
About Jon Silvers

As both strategic team leader and hands-on contributor, I've been fortunate to have had the opportunity to build marketing programs from the ground up at several early stage startups. I have been involved in just about every aspect of marketing including:• Product marketing and product positioning • Content marketing strategy and hands on content development• Demand generation, growth, and performance marketing• Event management and community building• PR/AR • Hiring and team buildingSome highlights: 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Currently overseeing Algolia’s blog and SEO content development with more than a dozen blogs published each month. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed Search.io brand and logo, positioned the company, ran all advertising and PR, and helped lead the company to acquisition through comprehensive marketing strategy. Contributed to Algolia's product positioning and created all-new interactive product tutorials for the website. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: At Atlassian, through A/B ad testing, increased signups for flagship product by 20%. At Workboard, built a customer pipeline from scratch and drove signups below $2 CPA. Built customer training and certification programs at Trifacta to improve product adoption.𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Currently managing a team of 6 to build, maintain, and optimize the website to drive demand, including migration to a new CMS solution.

Jon Silvers's Current Company Details
Algolia

Algolia

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Full-stack marketing leader at Algolia. Formerly Atlassian, IBM Compose, and Trifacta
Jon Silvers Work Experience Details
  • Algolia
    Director, Digital Marketing
    Algolia Feb 2023 - Present
    Palo Alto, California, Us
    • Promoted to manage Algolia website, blogs, and SEO. Lead a distributed team of six individuals. • Developed all new SEO and content strategy with new agency (which has led to 30% more blog views in the first month).• Work with executive team and stakeholders through the organization to grow the brand, develop new web capabilities, improve on-site performance, and meet sales led growth and product led growth KPIs with an average signup rate between 3-4%.• Hire and manage web developers, writers, web agency, and content agencies.
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  • Algolia
    Director, Thought Leadership Marketing
    Algolia Sep 2022 - Feb 2023
    Palo Alto, California, Us
    Search.io was acquired by Algolia. Post-acquisition, I was tasked to develop AI search thought leadership content, collaborate on product marketing positioning for AI search, and up-level blog quality to explain the value of search for different audiences.
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  • Search.Io
    Head Of Marketing
    Search.Io Jul 2020 - Sep 2022
    Sydney, New South Wales, Au
    • Led company-wide rebrand from Sajari to Search.io, developed company and product positioning and messaging, created content strategy and wrote and edited all new website content, ported site to a new CMS. • Developed new sales and website assets, and built content marketing program with weekly blogs, ebooks, and whitepapers. • Tripled the signup conversion rate through better product marketing and clearer website journey, and worked with the sales team to generate hundreds of leads through event marketing and strategic sponsorships. • Hired and worked with a PR agency to place 50+ stories in 12 months.• Managed Search.io through acquisition to a new role at Algolia where I work today.
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  • Gravitational
    Head Of Marketing
    Gravitational Feb 2019 - Feb 2020
    Oakland, California, Us
    • Hired as the company’s first full-time marketer to build Sales lead gen programs for product portfolio.• Built-out a multi-channel marketing program, including marketing automation, reporting and metrics, and conference programming that brought in 1000+ well-qualified enterprise leads. • Published multiple case studies and customer videos, managed blog, and published highest converting blog post of 2019. • Drove new PR efforts and secured coverage in T​echCrunch, Business Insider, Yahoo Finance, CheddarTV,​ and more.
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  • Codescoop
    Interim Product And Web Marketing Lead
    Codescoop Oct 2018 - Jan 2019
    Helsinki, Fi
    New startup based in Finland. I was hired as interim marketing leader to build new website and content, assist with product marketing messaging and positioning.
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  • Trifacta
    Senior Director, Marketing
    Trifacta Sep 2017 - Sep 2018
    San Francisco, Ca, Us
    • Recruited by CEO to build customer marketing programs with CSM team for low-touch product adoption to freemium and enterprise users. • Built and launched new training and certification program — 100 users certified on the company’s product in the first 30 days. • Co-led project to build new community portal for peer-to-peer support and product how-to’s that was rolled out to thousands of freemium and enterprise users to improve adoption and retention. • Developed company’s data prep community to assist with retention and growth, generate customer stories, and build customer community. • Designed new Center of Excellence (CoE) for Enterprise customers to get online office hours, connect with CSM and support teams, and access training and certification.
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  • Compose, An Ibm Company
    Vp Marketing
    Compose, An Ibm Company May 2015 - Aug 2017
    • Hired to build content-driven programs to expand growth of self-service (PLG) SaaS product. • Managed team of 11 marketers, including 5 content marketers, to develop consistent, repeatable content publishing and documentation. • Quadrupled social followers through a combination of content publishing and advertising. • Launched two new, well-attended conferences in Seattle and Austin that generated new video and blog content, built awareness, and fostered community. • Oversaw largest-ever new signup growth in a single quarter through a combination of conference promotion and content syndication. • Developed segmenting tool to deliver relevant in-app and email messages to users to up/cross-sell. Worked with the design and web teams to rewrite, redesign, and relaunch our website.
  • Workboard Inc.
    Director Of Marketing
    Workboard Inc. Jul 2014 - Apr 2015
    Redwood City, California, Us
    Launched and grew new SaaS product through content, performance marketing, and A/B testing. Built the entire new user pipeline to deliver more than 200+ signups per week at less than $2 CPA. Launched new iPhone and Android apps, optimized landing pages for conversion and developed new blog and infographic content.
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  • Atlassian
    Director Of Online Marketing
    Atlassian Oct 2005 - Nov 2013
    Sydney, Nsw, Au
    • Hired as the company’s first full-time marketer to build scalable data-driven, low-touch marketing programs for self-service, PLG products. • Helped grow from 2,000 customers/$10M ARR to more than 30,000 customers/$150M+ ARR. • Increased Jira signups by 20% through SEM, A/B testing, and measurement. • Engineered many “firsts” including building global user group program, online Q&A community forums, and annual customer Summit. • Built in-house email team and oversaw A/B testing and segmentation to improve open and CTR rates. • Managed multiple teams, product announcements, and projects in rapidly growing environment.
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  • Clearstory Systems
    Director Of Marketing Communications
    Clearstory Systems Aug 2002 - Oct 2005
    Us
    • Developed all new website, e-mail marketing program, and Google PPC ad program.• Also worked on search engine optimization, marketing lead automation systems, telemarketing, online advertising, partner marketing, newsletter development, and more.
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  • Virage
    Marketing Programs Manager
    Virage Sep 1998 - Jul 2002
    Us
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Jon Silvers Education Details

  • University Of California, Davis
    University Of California, Davis
    Zoology

Frequently Asked Questions about Jon Silvers

What company does Jon Silvers work for?

Jon Silvers works for Algolia

What is Jon Silvers's role at the current company?

Jon Silvers's current role is Full-stack marketing leader at Algolia. Formerly Atlassian, IBM Compose, and Trifacta.

What is Jon Silvers's email address?

Jon Silvers's email address is jo****@****pose.io

What is Jon Silvers's direct phone number?

Jon Silvers's direct phone number is +151054*****

What schools did Jon Silvers attend?

Jon Silvers attended University Of California, Davis.

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