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MITX (Massachusetts Innovation & Technology Exchange) Award recognized Sr. UX / UI designer and Boston Globe award-winning illustrator with over 15 years of professional consulting experience from devising lead gen marketing strategies to creating UX wireframe prototypes to designing SEO-optimized and responsive websites, mobile apps, identity and promotional materials. Designed 70+ client websites including product apps with dashboards, content modules, data analytics visualization. Excellent concept metaphor development skills. Entrepreneurial, innovation strategist. Experience with eCommerce, content strategy, competitive analyses, and design thinking as a framework for uncovering consumer and market trends for insights into creative solutions. I position and market services for both startups and global brands seeking to innovate. I ideate, introduce new services, and scale existing product lines. Architecting meaning. Designing enlightened experiences, I help to make your business plans come to life.Agency experience as a Sr. UX / UI Designer at various consulting agencies specialized in omni-channel digital communications and hi-tech innovation. Consulting and design agencies included: Racepoint / Digital Influence Group, Mobiquity, Feinstein Kean Healthcare (a division of Ogilvy PR Worldwide), Nowspeed Marketing, CellExchange / CEE, Extraprise.Notable companies and/or clients across industries have included: Monster Worldwide, TripAdvisor, Smart Destinations, Ettractions, McGraw-Hill Education, Savvas, Boston Globe, Dunkin' Donuts, Weight Watchers, Panera Bread, Vistaprint, WGBH, Intuit, Honeywell, Teradyne, Kaiser Permanente, New England Baptist Hospital, US Army, State Street, XL Capital, Citigroup, Six Red Marbles, Ledge Multimedia, Beansprout Networks, Wellesley Centers for Women, MIT. As creative lead for a website selected as a finalist for a prestigious MIMC / MITX Award, my work has been ranked "one of New England's best."Currently, I consult for EBSCO on their UX / UI design for four new product lines in the education sector. I am also the principal creative consultant at Siming Cybercreative, I provide innovative marketing and creative strategy consultations as well as UX / UI design solutions to startups seeking high-impact, out-of-the-box ideas.I hold a B.A. with Honors at Wellesley College, pioneering their first independent media arts and design major that included undergrad studies in web design, eCommerce and marketing at MIT Media Lab and Sloan School.
Savvas Learning Co (Formerly Pearson K12 Learning)
View- Website:
- savvas.com
- Employees:
- 1774
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Senior User Experience And User Interface DesignerSavvas Learning Co (Formerly Pearson K12 Learning)Arlington, Ma, Us -
Sr. Interactive DesignerEbsco Information Services Jan 2022 - PresentIpswich, Ma, Us• Principal UX / UI visual designer on four product lines: 1) FinancialFit — a personalized financial literacy app for Gen Y and Z on practical issues from budgeting, renting and purchasing a home; funding higher ed, retirement planning, etc. 2) LevelUp Leader — a business professional development app that offers curated book synopsis insights;3) Accel5 — professional development / corporate learning platform that now includes LevelUp product services.4) GradPrep — a digital platform for GRE, GMAT, LSAT, and MCAT grad school prep with test prep content and analytics. GradPrep's test prep materials used by over 95% of all universities for over 27 years.• Design UX wireframes, journey maps, and visuals in Figma for responsive web apps that provide personalized educational services targeting prospective Gen Z and Y users and business professionals. Create UI design library of components.• Create supplemental educational printouts to support the web app. Design instagram social media ads and other ads for viral marketing promotion of product lines. Write and edit copy for the web apps, supplemental materials, and ads.• EBSCO provides research databases, e-journal and e-package subscriptions, book collection development and acquisition management. It is a major provider of library technology, e-books, and clinical decision solutions for universities, colleges, hospitals, corporations, government, K12 schools and public libraries worldwide. -
Principal – Ux + Visual Design | Creative Direction | Marketing StrategySiming Cybercreative 1999 - PresentArchitecting meaning. Designing enlightened experiences, I help to make your business plans come to life.• Sample clients / projects and key roles:1) GUNNER TRAINING / FIRECRACKER — Principal UX + Visual Designer: Conceptualized UX and designed UI for an adaptive learning platform that provides individualized USMLE (Step 1) and MCAT prep. Created data visualizations. Designed logo, website, and landing pages. Wrote marketing copy. Founded by Harvard-trained physicians, app applies cutting-edge spaced learning strategies to boost med students’ content retention and test scores. (2008 – 2010)2) NEW ENGLAND BAPTIST HOSPITAL — Principal UX / UI Designer: Created use case scenarios, IA, and designed UI for app used by hospital clerks, physicians and patients. Online app designed to streamline hospital claims processes and improve care. Designed flash promo. (2005 – 2007)3) ZIPGLOBAL — Creative Director + Principal Designer: Devised branding and marketing initiatives to promote new VoIP phone service to international and domestic consumers. Designed logo, website, print and online ads (English and Chinese versions), brochures, tradeshow art, retail package, identity, posters. Provided content creative direction and copywriting services. Ran Google ad campaigns. Managed backend developer and copywriter (2003 – 2004).4) CHARNEY RESEARCH — Principal Designer + Content Writer:Designed website, e-newsletters, and ads for this NYC-based socio-political polling and market research consulting agency. Wrote site content including summaries of their research papers and news articles. (2003 – 2014)5) OPTAX SYSTEMS — Illustrated GUI graphics for multimedia software developed by McLean Hospital to diagnose ADHD in children. Designed brochure, posters, business cards, ads. (2000 – 2002)* Other Notable Clients as freelancer or contractor included:Feinstein Kean Healthcare, PBS, Ettractions, Six Red Marbles, Company One Theatre, Ledge Multimedia, MIT Sloan.
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Sr. Ux / Ui DesignerSavvas Learning Co (Formerly Pearson K12 Learning) 2020 - 2021Paramus, New Jersey, Us• Created wireframes, illustrations, and detailed UI visuals for ReadingSpot and SuccessMaker apps. • SuccessMaker is a K-8 math and literacy intervention and supplemental program that launched at Stanford in collaboration with IBM and now has 50+ years of proven results. Their adaptive learning app widely used in schools enables teachers and district admin to assign, personalize, and track individual students' and group performance in math and reading to meet academic standards and requirements. It offers 100,000+ math exercises and 1,640 learning objectives. It’s also CASE-certified for special education. SuccessMaker Reading focuses on 1) phonics, 2) phonemic awareness, concepts of print, 3) vocabulary, 4) grammar, 5) spelling, 6) comprehension, 7) fluency. • ReadingSpot — a digital library— offers students a curated collection featuring 3,500+ eBooks in a wide range of genres and 600+ Spanish titles from beginners to 1200+ Lexile reading levels. ReadingSpot empowers teachers to assign books to PreK-6 kids and for the students to bookmark their favorite books to read and work on assignments. It also features audio narration, highlighting, note taking, reporting, and teacher support.• Designed in Sketch and prototype in Invision• Presented UX wireframes streams and visual concepts to creative team and stakeholders.• Collaborated with creative team on defining unified design standards for Savvas product lines. -
Sr. Ux DesignerBarnes & Noble Education, Inc. 2019 - 2020Basking Ridge, Nj, Us• Introduced bluesky Sketch concepts illustrating potential services for college bookstores with personalized course management, tourism and events-based community development, centralized FAQs help center, philanthropic concepts, lifetime learning and networking features for on-campus and virtual students, parents, and alumni. Wrote competitive landscape and eCommerce features analyses and recommendations documents for VP of Product and eCommerce directors to be used in their company strategy presentations and requirements gathering.• Created info architecture and interactive Axure responsive web prototypes proposing megamenus, typeahead search strategy, UX flows for course materials lookup and apparel and memorabilia purchases. • Collaborated with internal BNED UX and Smith Consulting fusion team to conceptualize, design and develop new eCommerce site templates for Barnes & Nobles College / BNED campus bookstores. -
Sr. Ux / Ui DesignerTripadvisor 2018 - 2019Needham, Ma, Us• Design winner in tech hackathon project for a native mobile app concept for on-the-ground tour communication with tour guides and other travelers. Also proposed travel personalities-driven travel and destinations mapping concepts in another company hackathon that was later explored in future product releases.• Proposed eCommerce strategy, UX / UI responsive designs for both TripAdvisor and its Viator subsidiary brand to boost eCommerce conversions and brand loyalty.• Created designs promoting attraction admission ticket sales, integration of PayPal and ApplePay into checkout. Designed photo gallery, product detail page updates, wishlists, community forums and tour reviews, quickview product snapshots, content sorting, cross-sells, product recommendations, package bundling, pricing detail, etc. Introduced bulleted key facets (e.g. duration, tours genre) product cards comparison. • Designed visuals in Sketch and created interactive prototypes for user-testing. -
Sr. Ux DesignerMcgraw-Hill Education 2014 - 2018New York, Ny, Us• Nominated by DPG (Digital Platform Group) eCommerce product management for accomplishments on UX and content strategy efforts.• Proposed UX wireframes and detailed visuals end-to-end conceptualizing e-commerce strategy to market textbooks and digital educational products to various target audiences including faculty, students, and professionals. • MHE International Division — Created UX and visual design concepts for the future redesign of McGraw-Hill Education's international responsive e-Commerce websites inspired by new brand guidelines. Developed concepts for homepage dashboards, account preferences setup, shop and checkout flows, wish lists, etc. Collaborated with UK directors of e-commerce and digital strategy, technology leads, and UX team.• MHE PreK-12 & Higher Ed Divisions — Designed UX concepts for PreK-12 schools' site integration with higher ed in collaboration with MHE's Product Managers, stakeholders, business analysts and Sapient fusion teams. Introduced new concepts for search filtering and browse experiences, bulk orders via ISBNs, etc. • Primary UX strategist on the e-commerce content strategy team — proposed concepts for UX, IA, and lead gen content strategy to templatize digital platform product marketing microsites, key discipline portal pages, and redesign the global navigation experience and persona-segmentation.• Proposed overall strategy for customer contact center focused on touch points from sales leads to product and service inquiries to managing product support and tech support with existing customers via FAQs, agent chats, and phone calls for domestic and international product support. • Created interactive Invision prototypes for user testing of various search strategies. Conducted user-testing with higher ed team; proposed questions and interview users on their experiences for qualitative analyses.• Mentored interns interested in business analyst types of roles on eCommerce and competitive analyses. -
Sr. Ux + Interactive Visual Designer, Ecommerce StrategistSmart Destinations Inc. 2014 - 2014Boston, Ma, Us• Contracted to provide UX and product positioning strategies designed to boost e-commerce sales of their multi-attractions admissions pass product lines. These passes enable consumers to receive steep savings up to 55% off gate prices. • Collaborated closely with Chief Marketing Officer and Director of e-Commerce to define and differentiate product lines during major rebranding overhaul. • Proposed wireframe concepts for new potential functionality for three product lines shared by several destination cities. Designed opt-in email ads for Costco. -
Sr. Ux DesignerRacepoint / Digital Influence Group 2013 - 2014Boston, Massachusetts, UsDesigned information architecture and user-experience unifying several Kaiser Permanente's related microsites within the new responsive Kaiser Share website design framework. -
Sr. Interactive Visual DesignerMobiquity Inc. 2012 - 2013Waltham, Ma, UsDesigned visuals and provide omni-platform user-experience consulting strategies in collaboration with other UX Architects on enterprise-class mobile and digital solutions. Clients include: Panera Bread, Boston Globe, VistaPrint, State Street, Qv21, The Weather Channel, and Weight Watchers.Projects included:• Boston Globe — Designed a new subscription-fee-based native iPhone news app. Researched and wrote competitive analysis of mobile visual design and UX trends in news media. This subscription fee-based app’s key features include: 1) Customizable news feed (headlines) enabling users to select their favorite sections; 2) Top News — Editors’ Pick for featured stories; 3) Trending stories — a smart feed that tracks trending stories and proposes ones users haven’t read yet; 4) Weather and realtime traffic; 5) Access to seven days of news stories; 6) Real-time sports coverage; and 7) Ability to share articles via social media, text messaging, and email. • Weight Watchers — Redesigned iPhone, Android, and iPad apps to reflect new UX updates and to meet American Disabilities Act’s visual design requirements. Integrated functionality from their two apps—Barcode Scanner and Points Tracker; enhancements empower users to be able to barcode-scan products and easily enter caloric points into their database within one app. Provided brand strategy unifying app's look and feel for a more cohesive brand experience across web and mobile platforms. Proposed more modularized user-experience and visual design components for easier content updates and for a more uniform presentation of caloric points types of information. -
Interaction Designer – Global UxMonster Feb 2012 - Jun 2012Weston, Ma, Us• Interaction Designer (contractor) on the Monster Global UX team contracted to create a large-scale CMS-driven website for the UK Department for Work and Pensions (DWP) that serves England, Scotland, Wales and Northern Ireland. Our DWP solution—Monster's largest contract project at $20M—connects BusinessLink employers with job seekers for UK- and International-based career opportunities. • Principal Interaction Designer on a website cookie directive to be implemented across Monster's microsites in the European Union per new EU regulations. • Innovation proposal: 1) Introduced lead gen strategies to cultivate Yahoo readers' engagement with Monster's BeKnown Facebook solution and job search tools. 2) Conceptualized and created a responsive web design prototype illustrating my proposal for new Monster services and user-experience concepts targeting startups, non-profits, and other small businesses.• Conceptualized and produced Omnigraffle wireframes prototyping user-experience designs. Wrote detailed annotations describing interactions and proposed functionality to be implemented by Monster's developers. Participated in global team meetings with system analysts, project managers, developers, copywriters, and other stakeholders to gather requirements and discuss user-experience possibilities. -
Sr. Ux / Visual DesignerNowspeed Marketing 2007 - 2010Boston, Ma, Us• Designed SEO-optimized websites, flash-animated ads and website splash banners, identity (logo brand development), opt-in emails, eBooks, and landing pages reflecting SEO best practices primarily for clients in b2b and high-tech sectors. • Provided art direction to freelance designers and branding consultations on client projects. • Introduced UX wireframes / storyboard development as a new official service offering to clients. Instrumental in helping Nowspeed formalize its content strategy, IA and UX methodology as key services. Established best practices for logo design and landing page designs for higher clickthrough rates.• Expanded Nowspeed's internal identity design capabilities and defined new identity-development standard methodology.• Clients included: Dunkin' Donuts, Intuit, Ascendent Systems (a RIM company), Marathon Technologies, Redhat, VFA, World Energy, Océ, Brainloop, Neolane, Safecore, Genomequest, up.time software, Childhelp (Good Touch / Bad Touch), Involve Technology, and SilverLake Resorts. -
Lead Ux / Ui DesignerCellexchange / Cambridge Executive Enterprises 2005 - 2005Us• Lead UX Designer at technology consulting firm CellExchange / Cambridge Executive Enterprise (CEE). Collaborated with CEE / CellExchange's executive workshop co-workers to identify our clients' business needs and design customized web-based prototypes of strategic applications. IT solutions aimed to increase clients’ ROI and to innovate. • Clients included Citigroup and US Army. Projects included conceptualizing the user-experience and designing a website prototype that would enable US Army to assess and prioritize their resource needs, compare candidates' qualifications and job preferences, and staff their brigades more effectively. Directed UI developers in India on development of CSS page prototypes (Spring - Summer 2005). -
Web Designer (Extraprise Integrated Marketing Group)Extraprise 1999 - 2001Burlington, Massachusetts, Us• Creative Lead UX and visual designer on client Emerson & Cuming’s website project selected as Finalist in prestigious 2001 MIMC/MITX Award – ranked one of New England’s best websites.• Lead visual designer on projects: Allied Signal (Honeywell), Teradyne, MatrixOne, Corporate Executive Board. Graphic Artist on client projects for One Liberty Ventures, Commonwealth Capital, XL Capital.• Created design concepts and Photoshop page layouts. Provided marketing strategy consultations for clients. Wrote Design Styleguide documents. Devised website info architecture for client projects: Developed user-flow wireframes. Collaborated with backend development team to plan website functionality. Researched industry site heuristics. Established company guidelines for best web design methodology. Wrote competitive site audits for new client leads. Created corporate direct mail postcards, ads, print collateral. • Introduced concept and created preliminary beta for an innovative viral marketing strategy. -
Web Designer & WebmasterMit Sloan — Communications & Pr Office 1999 - 2000Cambridge, Ma, UsCreated graphics and updated content for MIT Sloan website‘s top-level news features and releases. Redesigned MIT Sloan‘s online news feature archive center and business publication ROI. -
Product Development Coordinator/DesignerBeansprout Networks 1998 - 1999
Janet Si-Ming Lee Skills
Janet Si-Ming Lee Education Details
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Wellesley CollegeMedia Arts (Pioneered Wellesley'S First Independent Major In Ux And Design Communications) -
Massachusetts Institute Of TechnologyE-Commerce & Marketing -
Massachusetts College Of Art And DesignIntermediate Flash
Frequently Asked Questions about Janet Si-Ming Lee
What company does Janet Si-Ming Lee work for?
Janet Si-Ming Lee works for Savvas Learning Co (Formerly Pearson K12 Learning)
What is Janet Si-Ming Lee's role at the current company?
Janet Si-Ming Lee's current role is Senior User Experience and User Interface Designer.
What is Janet Si-Ming Lee's email address?
Janet Si-Ming Lee's email address is jl****@****ley.edu
What is Janet Si-Ming Lee's direct phone number?
Janet Si-Ming Lee's direct phone number is +161768*****
What schools did Janet Si-Ming Lee attend?
Janet Si-Ming Lee attended Wellesley College, Massachusetts Institute Of Technology, Massachusetts College Of Art And Design.
What are some of Janet Si-Ming Lee's interests?
Janet Si-Ming Lee has interest in Social Services, Children, Economic Empowerment, Politics, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Janet Si-Ming Lee known for?
Janet Si-Ming Lee has skills like User Experience, Web Design, Interaction Design, Information Architecture, User Interface Design, Creative Direction, Graphic Design, Seo, Digital Strategy, User Interface, Mobile Applications, Brand Development.
Who are Janet Si-Ming Lee's colleagues?
Janet Si-Ming Lee's colleagues are Bill Baker, Erika Villegas, Michelle Buesing, Pmp, Jennifer Norman, Jessie Cordon, Manuel Romo, Mónica Coto Chávez.
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